Zenergy Medical Industries

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Medical Equipment - Supplies Business Plan

Management Summary

Zenergy Medical Industries is being founded by three individuals with a combined 50+ years of healthcare sales and marketing experience.

Mitch Finkelstein:
More than 20 years of clinical sales and technical service specializing in disease care prevention and treatment across the healthcare continuum. Served as Area VP of Sales at A Company for the Homecare market, managing 70+ clinical sales people across six regions in the eastern U.S. Earned Regional Director of the year honors in XXXX and President's Council honors in XXXXX. Went on to serve as VP of Sales and Marketing for the B Company, a start-up electronic documentation software provider focused on outpatient facilities, before joining C Company as Director of Corporate Accounts.

Yanni Acropolis, RN:
Over 20 years of experience in nursing and clinical sales, specializing in disease care prevention and treatment in the post-acute marketplace. Over six years of experience in post-acute corporate account sales and GPO sales. Yanni was consistently a top performer with ISS and then A Company, which was rated a top healthcare salesforce in the U.S. in a best practices study commissioned by Selling Power Magazine and earned their 1995 World Class Sales Award. Yanni also served as Director of Corporate Accounts at D Company, and most recently served as Executive Director for Corporate Accounts at C Company, a leader in documentation, charting, and training systems for the post-acute marketplace. Yanni received his RN from XXXX in XXXX and his B.S. from XXXX in XXXX.

Ekim Aktum, MBA:
Over 15 years of experience in the healthcare marketplace in sales, marketing, product development, and business unit leadership across all segments of the healthcare continuum. During his 11 years at A Company, he lead a start up capital equipment business unit in the Homecare market for five years. Served as VP of Sales and Marketing at E Company, a leader in exam lights, tables and equipment management systems before taking the role as Senior VP of Sales and Marketing at C Company. Ekim has a B.S. in Business from XXXXX and an MBA in Marketing from XXXXX.

Personnel Plan

The three founding management team members will be our sole employees during the start-up phase until we go live at the beginning of May. They will not take a salary until the second year, because they will be under a profit sharing agreement.

Starting May 1 we will add one sales rep per month starting on the first of each month in May, June, August, September, October, November, and December. We will continue contracting more representatives in 2006 to reach 15 salespeople by mid-year, and then 25 by mid-year 2007. Our sales team members will be contract employees paid straight commission, with no expenses reimbursed or benefits. As contracted labor, their commissions are listed with other non-inventory costs of sales in the Profit and Loss.

Our sales team will be recruited from our network of contacts within the arena of post-acute-care clinical salespeople.

Beginning in September of 2005, we will hire a part-time office manager from a temp agency at $12 per hour for 20 hours per week. This will move to 30 hours per week in year two and 40 hours per week in year three.

Personnel Plan
Year 1 Year 2 Year 3
VP of Marketing and General Manager $0 $75,000 $80,000
VP of Corporate Account Sales $0 $75,000 $80,000
VP of Field Clinical Sales $0 $75,000 $80,000
Office Manager $6,720 $18,720 $24,960
Total People 4 4 4
Total Payroll $6,720 $243,720 $264,960