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Maternity Clothing Online Business Plan

Management Summary

Initially the only employee will be Mary Lenton, the company founder. She will oversee product development, the online store and marketing efforts. Outsourcing will be used on some initial tasks, specifically the website store design.

7.1 Personnel Plan

As the company launch date approaches, one part-time (30 hours/week) employee will be hired to help with fulfillment with a second part-time employee scheduled for the third month, entering into the highest potential selling time frame, football season. As the company grows, more personnel will be added as needed. If projections for October through December are correct, temporary seasonal help will need to be hired to assist in fulfilling the order processing.

Part-time staff will be responsible for processing all Internet and Fax orders, PayPal payments received, and will handle all shipping functions. 

Subcontractors will be used to help with website design and marketing, and these subcontractor costs can be found in the Profit and Loss tables Expenses section.

Personnel Plan
Year 1 Year 2 Year 3
Owner $36,000 $40,000 $45,000
Fulfillment Representative 1 $12,000 $23,000 $25,000
Fulfillment Representative 2 $10,000 $23,000 $25,000
Total People 3 3 3
Total Payroll $58,000 $86,000 $95,000