ExpectingUcom

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Maternity Clothing Online Business Plan

Company Summary

ExpectingU.com is a new Internet business that will sell a line of collegiate maternity wear for expecting mothers. In the future, the company will also explore the professional sports market as a new channel for growth.

The owner will run the business from her home office. Inventory will be stored in a 1,200 sq.ft. designated storage area within the basement. Sales will be primarily through an eBay store until our own site is fully developed, part way through the first year.

2.1 Company Ownership

ExpectingU.com is a privately held S-Corporation owned in total by its founder, Mary Lenton.

2.2 Start-up Summary

Start-up costs for ExpectingU.com equal $23,750 and include legal costs, computer supplies, new product marketing, website design and NCAA licensing* for the shirt designs. start-up assets total $40,000, most of which is dedicated for start-up inventory. Please see the following chart for a detailed look at all start-up costs.

*LICENSING: Based on research, NCAA licensing is required to use official college mascots and names. This is not cost prohibitive; however, the regulating board for licensing has strict requirements regarding who can and cannot be granted permission to use collegiate likenesses. As of this date, our proposal is under submission and we are awaiting a final decision.

Future growth into other categories will be dependant upon similar licensing with organizations such as the NBA and NFL.

Start-up
Requirements
Start-up Expenses
Legal $1,000
Computer $250
Marketing $15,000
Web Design $1,500
Licensing $5,000
Total Start-up Expenses $22,750
Start-up Assets
Cash Required $6,000
Start-up Inventory $35,000
Other Current Assets $0
Long-term Assets $0
Total Assets $41,000
Total Requirements $63,750