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SIC 5137 Wholesale Trade - Nondurable Goods - Women's and children's clothing

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Maternity Clothing Business Plan

Malone's Maternity

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Products

Malone's Maternity is a new boutique that offers a wide range of fancy maternity clothes and accessories as well as baby clothing. The concept is to offer high-end products for both the mother and child in one store. This level of convenience is not offered by anyone else. While there is one other store that offers upscale maternity clothing, no one offers products for both mother and child in the same store. Some of Malone's Maternity's product offerings include:

• Maternity clothes.
• Baby clothes.
• New mother gift baskets.
• Gift registries.
• Fancy photo albums.
• New baby pamper kits (a nice assortment of oils, soaps, and other luxuries).
• Assorted fancy containers for diapers and wet wipes.