Malone's Maternity

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Maternity Clothing Business Plan

Appendix

Sales Forecast
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales
Parents 0% $0 $0 $4,340 $4,909 $5,232 $5,453 $5,890 $6,112 $6,323 $6,878 $7,211 $7,323
Family & Friends 0% $0 $0 $3,902 $4,413 $4,704 $4,902 $5,295 $5,495 $5,684 $6,183 $6,483 $6,583
Total Sales $0 $0 $8,242 $9,322 $9,936 $10,355 $11,185 $11,607 $12,007 $13,061 $13,694 $13,906
Direct Cost of Sales Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Parents $0 $0 $1,736 $1,964 $2,093 $2,181 $2,356 $2,445 $2,529 $2,751 $2,884 $2,929
Family & Friends $0 $0 $1,561 $1,765 $1,881 $1,961 $2,118 $2,198 $2,274 $2,473 $2,593 $2,633
Subtotal Direct Cost of Sales $0 $0 $3,297 $3,729 $3,974 $4,142 $4,474 $4,643 $4,803 $5,225 $5,477 $5,563
Personnel Plan
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sandy 0% $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000
Sales staff 0% $0 $0 $1,400 $1,400 $1,400 $1,400 $1,400 $1,400 $1,400 $1,400 $1,400 $1,400
Sales staff 0% $0 $0 $0 $1,400 $1,400 $1,400 $1,400 $1,400 $1,400 $1,400 $1,400 $1,400
Sales staff 0% $0 $0 $0 $0 $0 $1,400 $1,400 $1,400 $1,400 $1,400 $1,400 $1,400
Bookkeeper 0% $0 $0 $800 $800 $800 $800 $800 $800 $800 $800 $800 $800
Manager 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total People 0 1 3 4 4 5 5 5 5 5 5 5
Total Payroll $2,000 $2,000 $4,200 $5,600 $5,600 $7,000 $7,000 $7,000 $7,000 $7,000 $7,000 $7,000
General Assumptions
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Plan Month 1 2 3 4 5 6 7 8 9 10 11 12
Current Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Long-term Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Tax Rate 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00%
Other 0 0 0 0 0 0 0 0 0 0 0 0
Pro Forma Profit and Loss
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales $0 $0 $8,242 $9,322 $9,936 $10,355 $11,185 $11,607 $12,007 $13,061 $13,694 $13,906
Direct Cost of Sales $0 $0 $3,297 $3,729 $3,974 $4,142 $4,474 $4,643 $4,803 $5,225 $5,477 $5,563
Other Costs of Goods $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Cost of Sales $0 $0 $3,297 $3,729 $3,974 $4,142 $4,474 $4,643 $4,803 $5,225 $5,477 $5,563
Gross Margin $0 $0 $4,945 $5,593 $5,961 $6,213 $6,711 $6,964 $7,204 $7,837 $8,216 $8,344
Gross Margin % 0.00% 0.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00%
Expenses
Payroll $2,000 $2,000 $4,200 $5,600 $5,600 $7,000 $7,000 $7,000 $7,000 $7,000 $7,000 $7,000
Sales and Marketing and Other Expenses $350 $350 $350 $350 $350 $350 $350 $350 $350 $350 $350 $350
Depreciation $316 $316 $316 $316 $316 $316 $316 $316 $316 $316 $316 $316
Rent $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500
Utilities $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250
Insurance $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200
Payroll Taxes 15% $300 $300 $630 $840 $840 $1,050 $1,050 $1,050 $1,050 $1,050 $1,050 $1,050
Other $125 $125 $125 $125 $125 $125 $125 $125 $125 $125 $125 $125
Total Operating Expenses $6,041 $6,041 $8,571 $10,181 $10,181 $11,791 $11,791 $11,791 $11,791 $11,791 $11,791 $11,791
Profit Before Interest and Taxes ($6,041) ($6,041) ($3,626) ($4,588) ($4,220) ($5,578) ($5,080) ($4,827) ($4,587) ($3,954) ($3,575) ($3,447)
EBITDA ($5,725) ($5,725) ($3,310) ($4,272) ($3,904) ($5,262) ($4,764) ($4,511) ($4,271) ($3,638) ($3,259) ($3,131)
Interest Expense $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Taxes Incurred $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Net Profit ($6,041) ($6,041) ($3,626) ($4,588) ($4,220) ($5,578) ($5,080) ($4,827) ($4,587) ($3,954) ($3,575) ($3,447)
Net Profit/Sales 0.00% 0.00% -44.00% -49.21% -42.47% -53.86% -45.42% -41.59% -38.20% -30.27% -26.11% -24.79%
Pro Forma Cash Flow
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Cash Received
Cash from Operations
Cash Sales $0 $0 $8,242 $9,322 $9,936 $10,355 $11,185 $11,607 $12,007 $13,061 $13,694 $13,906
Subtotal Cash from Operations $0 $0 $8,242 $9,322 $9,936 $10,355 $11,185 $11,607 $12,007 $13,061 $13,694 $13,906
Additional Cash Received
Sales Tax, VAT, HST/GST Received 0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Investment Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Received $0 $0 $8,242 $9,322 $9,936 $10,355 $11,185 $11,607 $12,007 $13,061 $13,694 $13,906
Expenditures Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Expenditures from Operations
Cash Spending $2,000 $2,000 $4,200 $5,600 $5,600 $7,000 $7,000 $7,000 $7,000 $7,000 $7,000 $7,000
Bill Payments $124 $3,725 $3,967 $10,894 $8,471 $8,519 $8,819 $9,314 $9,308 $9,478 $10,166 $10,227
Subtotal Spent on Operations $2,124 $5,725 $8,167 $16,494 $14,071 $15,519 $15,819 $16,314 $16,308 $16,478 $17,166 $17,227
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Principal Repayment of Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Long-term Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Spent $2,124 $5,725 $8,167 $16,494 $14,071 $15,519 $15,819 $16,314 $16,308 $16,478 $17,166 $17,227
Net Cash Flow ($2,124) ($5,725) $75 ($7,172) ($4,135) ($5,164) ($4,634) ($4,707) ($4,301) ($3,417) ($3,472) ($3,321)
Cash Balance $49,426 $43,701 $43,776 $36,604 $32,468 $27,305 $22,671 $17,964 $13,663 $10,247 $6,775 $3,454
Pro Forma Balance Sheet
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Assets Starting Balances
Current Assets
Cash $51,550 $49,426 $43,701 $43,776 $36,604 $32,468 $27,305 $22,671 $17,964 $13,663 $10,247 $6,775 $3,454
Inventory $0 $0 $0 $3,626 $4,102 $4,372 $4,556 $4,921 $5,107 $5,283 $5,747 $6,025 $6,119
Other Current Assets $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500
Total Current Assets $55,050 $52,926 $47,201 $50,902 $44,205 $40,340 $35,361 $31,093 $26,571 $22,446 $19,494 $16,300 $13,073
Long-term Assets
Long-term Assets $19,000 $19,000 $19,000 $19,000 $19,000 $19,000 $19,000 $19,000 $19,000 $19,000 $19,000 $19,000 $19,000
Accumulated Depreciation $0 $316 $632 $948 $1,264 $1,580 $1,896 $2,212 $2,528 $2,844 $3,160 $3,476 $3,792
Total Long-term Assets $19,000 $18,684 $18,368 $18,052 $17,736 $17,420 $17,104 $16,788 $16,472 $16,156 $15,840 $15,524 $15,208
Total Assets $74,050 $71,610 $65,569 $68,954 $61,941 $57,760 $52,465 $47,881 $43,043 $38,602 $35,334 $31,824 $28,281
Liabilities and Capital Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Current Liabilities
Accounts Payable $0 $3,601 $3,601 $10,612 $8,187 $8,225 $8,508 $9,004 $8,993 $9,139 $9,824 $9,890 $9,793
Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Current Liabilities $0 $3,601 $3,601 $10,612 $8,187 $8,225 $8,508 $9,004 $8,993 $9,139 $9,824 $9,890 $9,793
Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Liabilities $0 $3,601 $3,601 $10,612 $8,187 $8,225 $8,508 $9,004 $8,993 $9,139 $9,824 $9,890 $9,793
Paid-in Capital $140,000 $140,000 $140,000 $140,000 $140,000 $140,000 $140,000 $140,000 $140,000 $140,000 $140,000 $140,000 $140,000
Retained Earnings ($65,950) ($65,950) ($65,950) ($65,950) ($65,950) ($65,950) ($65,950) ($65,950) ($65,950) ($65,950) ($65,950) ($65,950) ($65,950)
Earnings $0 ($6,041) ($12,082) ($15,708) ($20,296) ($24,515) ($30,093) ($35,173) ($40,000) ($44,587) ($48,541) ($52,116) ($55,563)
Total Capital $74,050 $68,009 $61,968 $58,342 $53,754 $49,535 $43,957 $38,877 $34,050 $29,463 $25,509 $21,934 $18,487
Total Liabilities and Capital $74,050 $71,610 $65,569 $68,954 $61,941 $57,760 $52,465 $47,881 $43,043 $38,602 $35,334 $31,824 $28,281
Net Worth $74,050 $68,009 $61,968 $58,342 $53,754 $49,535 $43,957 $38,877 $34,050 $29,463 $25,509 $21,934 $18,487