Massage Tools

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Massage Products Business Plan

Executive Summary

Massage Tools Products Inc. sells massage tools to both the professional and retail market. Our products address the chronic overuse injuries and discomfort experienced by busy massage therapy professionals. Designed with the massage therapist in mind, Massage Tool Products' unique ergonomic shape give you the leverage to apply pressure where needed with less hand and wrist strain. Ideal for trigger point, deep tissue, reflexology, seated massage or practically any modality, this product fills the need of a growing group of health care professionals whose careers are limited by their ability to serve multiple clients a day without interruption by injury.

This business plan is written for internal use to guide the company as we launch the business and aim toward growth. We will refer back to the plan on a quarterly basis to track our performance in comparison to our plans, and we will adjust our business plan according to our actual results.

Massage Tools Products has been riding a growth spurt, having discovered the professional massage therapy market that gave us a push to new potential volumes through schools. Bolstered by appearances in advertising in trade publications and end user magazines, we were able to develop an additional channel through our website.

This annual business plan calls for a year of slow but steady growth, followed by a year of swiftly increasing sales. The break-even analysis shows that Massage Tools has a good balance of fixed costs and sufficient sales strength to remain healthy. Our break-even point is just over $6,000 per month for the first year.

We also expect to be profitable as never before. In all, the outlook shows a healthy company with good growth prospects, looking to manage its orderly growth in the future.

1.1 Mission

Massage Tools Products Inc.'s mission is to provide top-quality massage tools to extend the effectiveness of massage therapists and reduce repetitive use injuries in massage professionals.

1.2 Keys to Success

  • Low cost of assembly;
  • Favorable profit margins;
  • Innovative, market leader in massage tools market;
  • Low overhead.

1.3 Objectives

To get Massage Tools' product line into at least 100 retail stores and massage therapy schools throughout the United States.

Develop a website that includes online ordering capability for Massage Tools' product line.

Create additional products within 18 months to broaden market share.