Massage Tools

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Massage Products Business Plan

Company Summary

Massage Tools Products Inc. is a start-up business, established in Eugene, Oregon in October 2002. We sell Massage Tools to both the professional and retail market. Our products are designed to address the chronic overuse injuries and discomfort experienced by busy massage therapy professionals. Massage Tools products can be used for massage therapy in place of or in addition to a therapists' hands to provide sufficient pressure for therapeutic massage. This product fills the need of a growing group of health care professionals whose careers are limited by their ability to serve multiple clients a day without interruption by injury.

2.1 Start-up Summary

Our start-up costs come to $19,300, which is mostly insurance and product development, legal costs, and expenses associated with opening our office. The start-up costs are to be financed by direct owner investment and a $15,000 line of credit with the bank. The assumptions are shown in the following table and illustration.

Start-up Funding
Start-up Expenses to Fund $19,300
Start-up Assets to Fund $25,700
Total Funding Required $45,000
Non-cash Assets from Start-up $13,000
Cash Requirements from Start-up $12,700
Additional Cash Raised $0
Cash Balance on Starting Date $12,700
Total Assets $25,700
Liabilities and Capital
Current Borrowing $0
Long-term Liabilities $0
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Total Liabilities $0
Planned Investment
Ron Tickman $40,000
Investor 2 $5,000
Additional Investment Requirement $0
Total Planned Investment $45,000
Loss at Start-up (Start-up Expenses) ($19,300)
Total Capital $25,700
Total Capital and Liabilities $25,700
Total Funding $45,000
Start-up Expenses
Legal $750
Stationery etc. $1,500
Brochures $2,500
Consultants $1,000
Insurance $5,000
Rent $850
Research and Development $6,500
Expensed Equipment $1,200
Total Start-up Expenses $19,300
Start-up Assets
Cash Required $12,700
Start-up Inventory $8,000
Other Current Assets $5,000
Long-term Assets $0
Total Assets $25,700
Total Requirements $45,000

2.2 Company Ownership

Massage Tools Products Inc. is a privately owned, C-corporation with a single owner.