Marketing Strategy Business Plan

START YOUR OWN BUSINESS PLAN

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Appendix

Sales Forecast
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales
Consulting Projects 0% $0 $0 $0 $1,500 $1,500 $1,500 $3,000 $3,000 $3,000 $1,500 $1,500 $1,500
Other 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Sales $0 $0 $0 $1,500 $1,500 $1,500 $3,000 $3,000 $3,000 $1,500 $1,500 $1,500
Direct Cost of Sales Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Consulting Projects $0 $0 $0 $260 $260 $260 $260 $260 $260 $260 $260 $260
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Direct Cost of Sales $0 $0 $0 $260 $260 $260 $260 $260 $260 $260 $260 $260
Personnel Plan
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
John Gordon 0% $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500
Todd Kuczaj 0% $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500
Ben Cordell 0% $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500
Office Manager 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Consultants 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total People 3 3 3 3 3 3 3 3 3 3 3 3
Total Payroll $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500
General Assumptions
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Plan Month 1 2 3 4 5 6 7 8 9 10 11 12
Current Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Long-term Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Tax Rate 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00%
Other 0 0 0 0 0 0 0 0 0 0 0 0
Pro Forma Profit and Loss
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales $0 $0 $0 $1,500 $1,500 $1,500 $3,000 $3,000 $3,000 $1,500 $1,500 $1,500
Direct Cost of Sales $0 $0 $0 $260 $260 $260 $260 $260 $260 $260 $260 $260
Other Production Expenses $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Cost of Sales $0 $0 $0 $260 $260 $260 $260 $260 $260 $260 $260 $260
Gross Margin $0 $0 $0 $1,240 $1,240 $1,240 $2,740 $2,740 $2,740 $1,240 $1,240 $1,240
Gross Margin % 0.00% 0.00% 0.00% 82.67% 82.67% 82.67% 91.33% 91.33% 91.33% 82.67% 82.67% 82.67%
Expenses
Payroll $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500
Sales and Marketing and Other Expenses $175 $175 $177 $174 $174 $176 $174 $174 $176 $174 $174 $176
Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Leased Equipment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Utilities $65 $65 $67 $78 $78 $78 $78 $78 $78 $78 $78 $78
Insurance $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100
Rent $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Payroll Taxes 15% $1,125 $1,125 $1,125 $1,125 $1,125 $1,125 $1,125 $1,125 $1,125 $1,125 $1,125 $1,125
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Operating Expenses $8,965 $8,965 $8,969 $8,977 $8,977 $8,979 $8,977 $8,977 $8,979 $8,977 $8,977 $8,979
Profit Before Interest and Taxes ($8,965) ($8,965) ($8,969) ($7,737) ($7,737) ($7,739) ($6,237) ($6,237) ($6,239) ($7,737) ($7,737) ($7,739)
EBITDA ($8,965) ($8,965) ($8,969) ($7,737) ($7,737) ($7,739) ($6,237) ($6,237) ($6,239) ($7,737) ($7,737) ($7,739)
Interest Expense $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Taxes Incurred $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Net Profit ($8,965) ($8,965) ($8,969) ($7,737) ($7,737) ($7,739) ($6,237) ($6,237) ($6,239) ($7,737) ($7,737) ($7,739)
Net Profit/Sales 0.00% 0.00% 0.00% -515.80% -515.80% -515.93% -207.90% -207.90% -207.97% -515.80% -515.80% -515.93%
Pro Forma Cash Flow
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Cash Received
Cash from Operations
Cash Sales $0 $0 $0 $375 $375 $375 $750 $750 $750 $375 $375 $375
Cash from Receivables $0 $0 $0 $0 $38 $1,125 $1,125 $1,163 $2,250 $2,250 $2,213 $1,125
Subtotal Cash from Operations $0 $0 $0 $375 $413 $1,500 $1,875 $1,913 $3,000 $2,625 $2,588 $1,500
Additional Cash Received
Sales Tax, VAT, HST/GST Received 0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Investment Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Received $0 $0 $0 $375 $413 $1,500 $1,875 $1,913 $3,000 $2,625 $2,588 $1,500
Expenditures Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Expenditures from Operations
Cash Spending $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500
Bill Payments $549 $1,465 $1,465 $1,478 $1,737 $1,737 $1,739 $1,737 $1,737 $1,739 $1,737 $1,737
Subtotal Spent on Operations $8,049 $8,965 $8,965 $8,978 $9,237 $9,237 $9,239 $9,237 $9,237 $9,239 $9,237 $9,237
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Principal Repayment of Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Long-term Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Spent $8,049 $8,965 $8,965 $8,978 $9,237 $9,237 $9,239 $9,237 $9,237 $9,239 $9,237 $9,237
Net Cash Flow ($8,049) ($8,965) ($8,965) ($8,603) ($8,825) ($7,737) ($7,364) ($7,325) ($6,237) ($6,614) ($6,650) ($7,737)
Cash Balance $99,801 $90,836 $81,871 $73,268 $64,444 $56,707 $49,343 $42,018 $35,781 $29,167 $22,518 $14,781
Pro Forma Balance Sheet
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Assets Starting Balances
Current Assets
Cash $107,850 $99,801 $90,836 $81,871 $73,268 $64,444 $56,707 $49,343 $42,018 $35,781 $29,167 $22,518 $14,781
Accounts Receivable $0 $0 $0 $0 $1,125 $2,213 $2,213 $3,338 $4,425 $4,425 $3,300 $2,213 $2,213
Other Current Assets $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000
Total Current Assets $110,850 $102,801 $93,836 $84,871 $77,393 $69,656 $61,919 $55,680 $49,443 $43,206 $35,467 $27,730 $19,993
Long-term Assets
Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Accumulated Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Assets $110,850 $102,801 $93,836 $84,871 $77,393 $69,656 $61,919 $55,680 $49,443 $43,206 $35,467 $27,730 $19,993
Liabilities and Capital Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Current Liabilities
Accounts Payable $500 $1,416 $1,416 $1,420 $1,679 $1,679 $1,681 $1,679 $1,679 $1,681 $1,679 $1,679 $1,681
Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Current Liabilities $500 $1,416 $1,416 $1,420 $1,679 $1,679 $1,681 $1,679 $1,679 $1,681 $1,679 $1,679 $1,681
Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Liabilities $500 $1,416 $1,416 $1,420 $1,679 $1,679 $1,681 $1,679 $1,679 $1,681 $1,679 $1,679 $1,681
Paid-in Capital $115,000 $115,000 $115,000 $115,000 $115,000 $115,000 $115,000 $115,000 $115,000 $115,000 $115,000 $115,000 $115,000
Retained Earnings ($4,650) ($4,650) ($4,650) ($4,650) ($4,650) ($4,650) ($4,650) ($4,650) ($4,650) ($4,650) ($4,650) ($4,650) ($4,650)
Earnings $0 ($8,965) ($17,930) ($26,899) ($34,636) ($42,373) ($50,112) ($56,349) ($62,586) ($68,825) ($76,562) ($84,299) ($92,038)
Total Capital $110,350 $101,385 $92,420 $83,451 $75,714 $67,977 $60,238 $54,001 $47,764 $41,525 $33,788 $26,051 $18,312
Total Liabilities and Capital $110,850 $102,801 $93,836 $84,871 $77,393 $69,656 $61,919 $55,680 $49,443 $43,206 $35,467 $27,730 $19,993
Net Worth $110,350 $101,385 $92,420 $83,451 $75,714 $67,977 $60,238 $54,001 $47,764 $41,525 $33,788 $26,051 $18,312