Plan Outline
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Marketing Strategy Business Plan
Cambridge Strategy Group
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Appendix
| Sales Forecast | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Sales | |||||||||||||
| Consulting Projects | 0% | $0 | $0 | $0 | $1,500 | $1,500 | $1,500 | $3,000 | $3,000 | $3,000 | $1,500 | $1,500 | $1,500 |
| Other | 0% | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Total Sales | $0 | $0 | $0 | $1,500 | $1,500 | $1,500 | $3,000 | $3,000 | $3,000 | $1,500 | $1,500 | $1,500 | |
| Direct Cost of Sales | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Consulting Projects | $0 | $0 | $0 | $260 | $260 | $260 | $260 | $260 | $260 | $260 | $260 | $260 | |
| Other | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Subtotal Direct Cost of Sales | $0 | $0 | $0 | $260 | $260 | $260 | $260 | $260 | $260 | $260 | $260 | $260 | |
| Personnel Plan | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| John Gordon | 0% | $2,500 | $2,500 | $2,500 | $2,500 | $2,500 | $2,500 | $2,500 | $2,500 | $2,500 | $2,500 | $2,500 | $2,500 |
| Todd Kuczaj | 0% | $2,500 | $2,500 | $2,500 | $2,500 | $2,500 | $2,500 | $2,500 | $2,500 | $2,500 | $2,500 | $2,500 | $2,500 |
| Ben Cordell | 0% | $2,500 | $2,500 | $2,500 | $2,500 | $2,500 | $2,500 | $2,500 | $2,500 | $2,500 | $2,500 | $2,500 | $2,500 |
| Office Manager | 0% | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Other Consultants | 0% | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Total People | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | |
| Total Payroll | $7,500 | $7,500 | $7,500 | $7,500 | $7,500 | $7,500 | $7,500 | $7,500 | $7,500 | $7,500 | $7,500 | $7,500 | |
| General Assumptions | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Plan Month | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | |
| Current Interest Rate | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | |
| Long-term Interest Rate | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | |
| Tax Rate | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | |
| Other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |
| Pro Forma Profit and Loss | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Sales | $0 | $0 | $0 | $1,500 | $1,500 | $1,500 | $3,000 | $3,000 | $3,000 | $1,500 | $1,500 | $1,500 | |
| Direct Cost of Sales | $0 | $0 | $0 | $260 | $260 | $260 | $260 | $260 | $260 | $260 | $260 | $260 | |
| Other Production Expenses | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Total Cost of Sales | $0 | $0 | $0 | $260 | $260 | $260 | $260 | $260 | $260 | $260 | $260 | $260 | |
| Gross Margin | $0 | $0 | $0 | $1,240 | $1,240 | $1,240 | $2,740 | $2,740 | $2,740 | $1,240 | $1,240 | $1,240 | |
| Gross Margin % | 0.00% | 0.00% | 0.00% | 82.67% | 82.67% | 82.67% | 91.33% | 91.33% | 91.33% | 82.67% | 82.67% | 82.67% | |
| Expenses | |||||||||||||
| Payroll | $7,500 | $7,500 | $7,500 | $7,500 | $7,500 | $7,500 | $7,500 | $7,500 | $7,500 | $7,500 | $7,500 | $7,500 | |
| Sales and Marketing and Other Expenses | $175 | $175 | $177 | $174 | $174 | $176 | $174 | $174 | $176 | $174 | $174 | $176 | |
| Depreciation | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Leased Equipment | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Utilities | $65 | $65 | $67 | $78 | $78 | $78 | $78 | $78 | $78 | $78 | $78 | $78 | |
| Insurance | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | |
| Rent | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Payroll Taxes | 15% | $1,125 | $1,125 | $1,125 | $1,125 | $1,125 | $1,125 | $1,125 | $1,125 | $1,125 | $1,125 | $1,125 | $1,125 |
| Other | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Total Operating Expenses | $8,965 | $8,965 | $8,969 | $8,977 | $8,977 | $8,979 | $8,977 | $8,977 | $8,979 | $8,977 | $8,977 | $8,979 | |
| Profit Before Interest and Taxes | ($8,965) | ($8,965) | ($8,969) | ($7,737) | ($7,737) | ($7,739) | ($6,237) | ($6,237) | ($6,239) | ($7,737) | ($7,737) | ($7,739) | |
| EBITDA | ($8,965) | ($8,965) | ($8,969) | ($7,737) | ($7,737) | ($7,739) | ($6,237) | ($6,237) | ($6,239) | ($7,737) | ($7,737) | ($7,739) | |
| Interest Expense | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Taxes Incurred | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Net Profit | ($8,965) | ($8,965) | ($8,969) | ($7,737) | ($7,737) | ($7,739) | ($6,237) | ($6,237) | ($6,239) | ($7,737) | ($7,737) | ($7,739) | |
| Net Profit/Sales | 0.00% | 0.00% | 0.00% | -515.80% | -515.80% | -515.93% | -207.90% | -207.90% | -207.97% | -515.80% | -515.80% | -515.93% | |
| Pro Forma Cash Flow | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Cash Received | |||||||||||||
| Cash from Operations | |||||||||||||
| Cash Sales | $0 | $0 | $0 | $375 | $375 | $375 | $750 | $750 | $750 | $375 | $375 | $375 | |
| Cash from Receivables | $0 | $0 | $0 | $0 | $38 | $1,125 | $1,125 | $1,163 | $2,250 | $2,250 | $2,213 | $1,125 | |
| Subtotal Cash from Operations | $0 | $0 | $0 | $375 | $413 | $1,500 | $1,875 | $1,913 | $3,000 | $2,625 | $2,588 | $1,500 | |
| Additional Cash Received | |||||||||||||
| Sales Tax, VAT, HST/GST Received | 0.00% | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| New Current Borrowing | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| New Other Liabilities (interest-free) | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| New Long-term Liabilities | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Sales of Other Current Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Sales of Long-term Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| New Investment Received | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Subtotal Cash Received | $0 | $0 | $0 | $375 | $413 | $1,500 | $1,875 | $1,913 | $3,000 | $2,625 | $2,588 | $1,500 | |
| Expenditures | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Expenditures from Operations | |||||||||||||
| Cash Spending | $7,500 | $7,500 | $7,500 | $7,500 | $7,500 | $7,500 | $7,500 | $7,500 | $7,500 | $7,500 | $7,500 | $7,500 | |
| Bill Payments | $549 | $1,465 | $1,465 | $1,478 | $1,737 | $1,737 | $1,739 | $1,737 | $1,737 | $1,739 | $1,737 | $1,737 | |
| Subtotal Spent on Operations | $8,049 | $8,965 | $8,965 | $8,978 | $9,237 | $9,237 | $9,239 | $9,237 | $9,237 | $9,239 | $9,237 | $9,237 | |
| Additional Cash Spent | |||||||||||||
| Sales Tax, VAT, HST/GST Paid Out | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Principal Repayment of Current Borrowing | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Other Liabilities Principal Repayment | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Long-term Liabilities Principal Repayment | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Purchase Other Current Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Purchase Long-term Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Dividends | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Subtotal Cash Spent | $8,049 | $8,965 | $8,965 | $8,978 | $9,237 | $9,237 | $9,239 | $9,237 | $9,237 | $9,239 | $9,237 | $9,237 | |
| Net Cash Flow | ($8,049) | ($8,965) | ($8,965) | ($8,603) | ($8,825) | ($7,737) | ($7,364) | ($7,325) | ($6,237) | ($6,614) | ($6,650) | ($7,737) | |
| Cash Balance | $99,801 | $90,836 | $81,871 | $73,268 | $64,444 | $56,707 | $49,343 | $42,018 | $35,781 | $29,167 | $22,518 | $14,781 | |
| Pro Forma Balance Sheet | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Assets | Starting Balances | ||||||||||||
| Current Assets | |||||||||||||
| Cash | $107,850 | $99,801 | $90,836 | $81,871 | $73,268 | $64,444 | $56,707 | $49,343 | $42,018 | $35,781 | $29,167 | $22,518 | $14,781 |
| Accounts Receivable | $0 | $0 | $0 | $0 | $1,125 | $2,213 | $2,213 | $3,338 | $4,425 | $4,425 | $3,300 | $2,213 | $2,213 |
| Other Current Assets | $3,000 | $3,000 | $3,000 | $3,000 | $3,000 | $3,000 | $3,000 | $3,000 | $3,000 | $3,000 | $3,000 | $3,000 | $3,000 |
| Total Current Assets | $110,850 | $102,801 | $93,836 | $84,871 | $77,393 | $69,656 | $61,919 | $55,680 | $49,443 | $43,206 | $35,467 | $27,730 | $19,993 |
| Long-term Assets | |||||||||||||
| Long-term Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Accumulated Depreciation | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Total Long-term Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Total Assets | $110,850 | $102,801 | $93,836 | $84,871 | $77,393 | $69,656 | $61,919 | $55,680 | $49,443 | $43,206 | $35,467 | $27,730 | $19,993 |
| Liabilities and Capital | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Current Liabilities | |||||||||||||
| Accounts Payable | $500 | $1,416 | $1,416 | $1,420 | $1,679 | $1,679 | $1,681 | $1,679 | $1,679 | $1,681 | $1,679 | $1,679 | $1,681 |
| Current Borrowing | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Other Current Liabilities | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Subtotal Current Liabilities | $500 | $1,416 | $1,416 | $1,420 | $1,679 | $1,679 | $1,681 | $1,679 | $1,679 | $1,681 | $1,679 | $1,679 | $1,681 |
| Long-term Liabilities | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Total Liabilities | $500 | $1,416 | $1,416 | $1,420 | $1,679 | $1,679 | $1,681 | $1,679 | $1,679 | $1,681 | $1,679 | $1,679 | $1,681 |
| Paid-in Capital | $115,000 | $115,000 | $115,000 | $115,000 | $115,000 | $115,000 | $115,000 | $115,000 | $115,000 | $115,000 | $115,000 | $115,000 | $115,000 |
| Retained Earnings | ($4,650) | ($4,650) | ($4,650) | ($4,650) | ($4,650) | ($4,650) | ($4,650) | ($4,650) | ($4,650) | ($4,650) | ($4,650) | ($4,650) | ($4,650) |
| Earnings | $0 | ($8,965) | ($17,930) | ($26,899) | ($34,636) | ($42,373) | ($50,112) | ($56,349) | ($62,586) | ($68,825) | ($76,562) | ($84,299) | ($92,038) |
| Total Capital | $110,350 | $101,385 | $92,420 | $83,451 | $75,714 | $67,977 | $60,238 | $54,001 | $47,764 | $41,525 | $33,788 | $26,051 | $18,312 |
| Total Liabilities and Capital | $110,850 | $102,801 | $93,836 | $84,871 | $77,393 | $69,656 | $61,919 | $55,680 | $49,443 | $43,206 | $35,467 | $27,730 | $19,993 |
| Net Worth | $110,350 | $101,385 | $92,420 | $83,451 | $75,714 | $67,977 | $60,238 | $54,001 | $47,764 | $41,525 | $33,788 | $26,051 | $18,312 |
