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Marketing Consulting Business Plan

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Management Summary

Paul Berry will be president, responsible for decisions on all hires and expenses. Paul will also do the work behind the scenes, structuring a system that will enable other future employees to scale the business as clients are added.

Carlos Silva will be an initial investor, possibly also a co-founder and part of the board of directors.

Gabriela Lopez will be one of the first employees, contracted part-time for her expertise in design and knowledge of the Web.

Raul Garcia will be another of the first employees, contracted part-time for his expertise as a sales person and junior executive in Mexico City.

6.1 Personnel Plan

Paul will be paid somewhere between $3,000 and $5,000 in the initial months, depending on the amount of clients signed, and the nature of those contracts.

Gabriela Lopez will be contracted for $1,000 to $2,000 depending on the load of work and her availability. She will be responsible for the corporate identity and all stationery and brochures.

Raul Garcia will be contracted for $1,000 to $2,000 depending on his involvement with the company and he will also receive a commission structure for additional clients beyond the expected ones.

Personnel Plan
Year 1 Year 2 Year 3
Paul Berry $43,000 $60,000 $75,000
Commission $17,352 $26,000 $40,000
Programmers $19,900 $27,000 $43,000
Total People 0 0 0
Total Payroll $80,252 $113,000 $158,000

6.2 Management Team

**Details have been omitted from this published plan because they were strategic and proprietary.

6.3 Management Team Gaps

**Details have been omitted from this published plan because they were strategic and proprietary.