Marketing a Business

When it comes to launching a new business or product, some marketing consultants might say that EVERY product is appropriate for a publicity or media exposure campaign. That is true to a degree, but as a PR/publicity professional and former media person, I would qualify that statement by saying that although new products would benefit […]

When starting a successful business venture or launching a new product, most entrepreneurs or business owners conduct some type of marketing research to determine the extent of their prospective customer base. And when getting the word out to that customer base, many entrepreneurs may turn to the media to help generate a buzz for them. […]

The Client: New Deal Playing Card Company
“Making the best of the hand you are dealt.”
Several months ago I took a phone call from an executive at The New Deal Playing Card Company. Her husband had just invented, patented and launched a unique line of ergonomically correct playing cards designed to fit the natural curvature of […]

We all know what an electricity generator is and does, but when it comes to getting media exposure for your business, how good is your “publicity generator?” If you think about it, there are a lot of similarities between the two. Whether it’s your business’ electricity generator or its publicity generator that fails …either way […]

Is there a difference between product publicity and business publicity and which one is right for you?
To some entrepreneurs and business owners, the answer to this question might be, “it doesn’t matter — publicity is publicity and I’ll take all I can get.” True to a degree, but the smart entrepreneur knows that there […]

Palo Alto Software recently conducted a survey of customers about their business planning efforts and needs. While some of the findings were predictable, others offer lessons for entrepreneurs trying to get started, as well as those trying to get back to fundamentals. The following article highlights three areas of planning our respondents found challenging, and […]

Time flies. Thirteen months ago I posted Economic Dark Clouds on Small Business Trends. Back then I said “the economic news is clustering now,” but my point was essentially sticking to the fundamentals …
With some notable exceptions, your business moves up and down far more because of very-micro specifics of what you and your team […]

Breaking News for Email Newsletter Publishers: You can do more with your online newsletter!
Ask not what your readers can do for you; ask what you can do for readers. That’s right, every single time you publish a newsletter and send it you’re your subscribers, you should be asking yourself one question; “Is this newsletter informative […]

Rome was not built in a day. The Romans took their time building something great
You can’t take random ingredients and expect to bake great Lasagna. You need specific ingredients and instructions. If you’re buying email lists with unqualified prospects, it can turn out to be a recipe for disaster.
Building vs. Purchasing Email Lists
As a marketer […]

The SWOT analysis is a valuable step in your situational analysis. Assessing your firm’s strengths, weaknesses, market opportunities, and threats through a SWOT analysis is a very simple process that can offer powerful insight into the potential and critical issues affecting a venture.

The SWOT analysis begins by conducting an inventory of internal strengths and weaknesses […]