clair de lune

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Lingerie Shop Business Plan

Management Summary

Management of clair de lune is made up of the owner, Terry Levine, and a manager who still needs to be hired. The owner will focus on sales, inventory and marketing. The manager will also focus on sales and handle the many administrative functions that are necessary to run a lingerie boutique.

Terry Levine is the owner/operator.  Her experience in retail advertising will be a tremendous asset in establishing clair de lune. Terry has more than 20 years of advertising agency experience as a media strategist and media director involved with many well known retail, consumer and package goods clients including Wal-Mart, Thrifty Car Rental, Farmland Foods, NetZero, Commerce Bank, Rentway, the Buckle, Mission Mall, and Blockbuster Video and Music among others.  These clients all benefited from Terry's leadership role as a retail strategist and visionary.

As a seasoned media specialist, Terry honed her expertise as a numbers "expert," negotiator and relationship builder with vendors and clients alike; skills that will again prove very beneficial in her role as a retailer. 

In addition to her extensive association with diverse retail entities, Terry is a seasoned traveler. Travelling throughout Europe, particularly France and Italy, and her zeal for retail, helped focus her attention on boutique shopping, and especially lingerie boutiques. She recognized that these European retailers provided focus on product and a level of customer service and product knowledge rarely seen in the U.S. and especially not in Kansas City. It was this seed of a dream, planted several years ago, that is now developing into these plans for clair de lune.

6.1 Personnel Plan

The personnel plan is included in the following table.  It calls for Terry Levine, owner/operator to work full time and draw a salary of $52,700 the first year of operation.  There will be one manager who will work at least 30 hours per week, and draw a salary of $21.50 per hour.  This would be equivalent to a full time salary of $45,000.  There will be two part-time salespeople who will each work 18 hours per week at a salary of $10.00 per hour.  We feel that we are offering generous salaries to our employees so we can attract and retain high quality personnel.  It is imperative that our salespeople demonstrate a level of maturity, knowledge and comfort with our customers that will put them at ease and make them want to come back frequently.

All personnel, except the owner, will be eligible for bonuses when monthly sales goals are achieved.

Scheduling will allow for two people to be working during all hours that clair de lune is open.  More will be scheduled to meet the demand of the day or season.

At this time, medical benefits will not be offered to employees.  The status of medical benefits will be re-assessed after the first year of operation.

Outside consultants will be used to help with the following functions:

  • Buying
  • In-store and window displays
  • Accounting
Personnel Plan
Year 1 Year 2 Year 3 Year 4 Year 5
Terry Levine--CEO $52,705 $55,340 $58,107 $61,013 $64,063
Manager $31,220 $35,000 $40,000 $42,000 $44,100
Salespeople $16,720 $27,556 $28,934 $30,380 $31,900
Total People 4 5 5 5 5
Total Payroll $100,645 $117,896 $127,041 $133,393 $140,063