Bra~vo Intimates

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Lingerie Retail Clothing Store Business Plan

Company Summary

Our corporation is organized as a Limited Liability Corporation, and will be doing business as Bra~vo, located in the downtown shopping district of Royal Oak. Rapid growth, retail development and easy access from all freeways made this the prime location. The merchandise will be purchased according to our area of focus/expertise with the remaining stock in sizes that fall on the fringe. The product lines have been selected on the following criteria: reputation, quality and extensive size range offered.

2.1 Company Ownership

A family owned and operated business, each member working in their area of expertise, having over 20 years of experience their field.

Corporate ownership is as follows:

Rebecca Autumn55%Owner, Store Manager,
Key Salesperson and Buyer
Lucille Winters26%Co-owner, Merchandising Consultant
Deborah Summers19%Co-owner, Operations Manager

2.2 Start-up Summary

Start-up costs will be financed as follows:

  • Owners' investment $39,000
  • Five-year bank loan $157,190
  • Short-term revolving line of credit $35,000, for inventory replenishment and new purchases, during months of high receipts.
Start-up
Requirements
Start-up Expenses
Rent & Security Deposit-3 Months $10,000
Grand Opening Event $3,000
POS Supplies $1,000
Travel-Market Buying Trips $2,250
Business & Inventory Insurance $2,100
Permits $250
Advertising & Promotion $8,840
Build-out $15,880
Bank Card Machine & Supplies $355
Store Fixtures $17,000
Alterations Equipment $385
Software Retail Pro $10,500
Logo and Stationery, Business Cards $2,000
Window Lettering and Store Sign $1,450
Organizational Dues & Subscriptions $260
CPA-Christine Hamill $400
Payroll-3 Months $23,595
Real Estate Attorney $3,000
Company Car Payments-2 Months $1,040
Business Supplies $750
Utilites & Telephone-3 Months $2,100
Credit Card Processing Fees-3 Months $1,690
Building Taxes & Insurance-3 Months $1,575
Other $1,770
Total Start-up Expenses $111,190
Start-up Assets
Cash Required $5,000
Start-up Inventory $80,000
Other Current Assets $0
Long-term Assets $0
Total Assets $85,000
Total Requirements $196,190
Start-up Funding
Start-up Expenses to Fund $111,190
Start-up Assets to Fund $85,000
Total Funding Required $196,190
Assets
Non-cash Assets from Start-up $80,000
Cash Requirements from Start-up $5,000
Additional Cash Raised $0
Cash Balance on Starting Date $5,000
Total Assets $85,000
Liabilities and Capital
Liabilities
Current Borrowing $0
Long-term Liabilities $157,190
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Total Liabilities $157,190
Capital
Planned Investment
Investment Cash-Rebecca Autumn $22,000
Investment Cash-Lucille Winters $10,000
Investment Cash-Deborah Summers $7,000
Other $0
Additional Investment Requirement $0
Total Planned Investment $39,000
Loss at Start-up (Start-up Expenses) ($111,190)
Total Capital ($72,190)
Total Capital and Liabilities $85,000
Total Funding $196,190

2.3 Company Locations and Facilities

The store will be located in the downtown shopping district of Royal Oak, Michigan. Situated on South Washington street, the main upscale avenue in town. The space is 2,000 (10 x 200) square feet. All business, deliveries and shipments will be handled through the store, with the exception of in-home appointments and outside promotional events.

Royal Oak is located in the Southeastern section of Oakland county, bordering on Wayne and Macomb counties, (see 4.1 Target Marketing Analysis for county details) one mile off the 6-96 and I-75 intersection, and four blocks east of Woodward Avenue. In addition we are only five miles from the Lodge (10) Freeway and the Southfield Expressway.