Our financial picture is encouraging. If we can secure the levels of financial support we are now seeking, we will be able to improve on forecasted results.
7.1 Important Assumptions
The financial plan depends on important assumptions, most of which are shown in the following table. The key underlying assumptions are as follows:
| General Assumptions |
| Plan Month |
1 |
2 |
3 |
| Current Interest Rate |
12.00% |
12.00% |
12.00% |
| Long-term Interest Rate |
10.00% |
10.00% |
10.00% |
| Tax Rate |
25.42% |
25.00% |
25.42% |
| Other |
0 |
0 |
0 |
7.2 Break-even Analysis
Our Break-even Analysis is based on true observed expenses over the last three years. Including payroll, rent, utilities, insurance, and basic marketing costs, our observation is that $80,000 is a realistic estimate.
| Break-even Analysis |
|
|
| Monthly Units Break-even |
1,554 |
| Monthly Revenue Break-even |
$142,484 |
|
|
| Average Per-Unit Revenue |
$91.70 |
| Average Per-Unit Variable Cost |
$39.68 |
| Estimated Monthly Fixed Cost |
$80,822 |
7.3 Projected Profit and Loss
The company's projected Income Statements are presented below.

| Pro Forma Profit and Loss |
| Direct Cost of Sales |
$1,938,489 |
$4,845,600 |
$8,975,300 |
| Production Payroll |
$99,600 |
$129,000 |
$266,000 |
| Comissions |
$67,577 |
$166,000 |
$325,000 |
| Total Cost of Sales |
$2,105,666 |
$5,140,600 |
$9,566,300 |
|
|
|
|
| Gross Margin |
$2,373,617 |
$4,947,200 |
$8,482,400 |
| Gross Margin % |
52.99% |
49.04% |
47.00% |
|
|
|
|
|
|
|
|
| Sales and Marketing Payroll |
$116,000 |
$261,000 |
$455,000 |
| Advertising/Promotion |
$323,171 |
$400,000 |
$500,000 |
| Travel |
$84,000 |
$100,000 |
$200,000 |
| Miscellaneous |
$69,000 |
$100,000 |
$125,000 |
| Total Sales and Marketing Expenses |
$592,171 |
$861,000 |
$1,280,000 |
| Sales and Marketing % |
13.22% |
8.54% |
7.09% |
|
|
|
|
| General and Administrative Payroll |
$66,000 |
$124,000 |
$154,000 |
| Sales and Marketing and Other Expenses |
$0 |
$0 |
$0 |
| Depreciation |
$72,000 |
$72,000 |
$72,000 |
| Leased Equipment |
$18,784 |
$25,000 |
$60,000 |
| Utilities/Phone/Postage |
$28,484 |
$90,000 |
$200,000 |
| Insurance |
$37,440 |
$75,000 |
$100,000 |
| Rent |
$22,500 |
$30,000 |
$50,000 |
| Payroll Taxes |
$84,480 |
$190,200 |
$319,500 |
| Other General and Administrative Expenses |
$0 |
$0 |
$0 |
| Total General and Administrative Expenses |
$329,688 |
$606,200 |
$955,500 |
| General and Administrative % |
7.36% |
6.01% |
5.29% |
|
|
|
|
| Other Payroll |
$0 |
$120,000 |
$190,000 |
| Consultants |
$0 |
$0 |
$0 |
| Contract/Consultants |
$48,000 |
$30,000 |
$50,000 |
| Total Other Expenses |
$48,000 |
$150,000 |
$240,000 |
| Other % |
1.07% |
1.49% |
1.33% |
|
|
|
|
|
|
|
|
| Profit Before Interest and Taxes |
$1,403,758 |
$3,330,000 |
$6,006,900 |
| EBITDA |
$1,475,758 |
$3,402,000 |
$6,078,900 |
| Interest Expense |
$137,050 |
$138,700 |
$124,900 |
| Taxes Incurred |
$314,915 |
$797,825 |
$1,495,008 |
|
|
|
|
| Net Profit/Sales |
21.25% |
23.73% |
24.31% |
7.4 Projected Cash Flow
The chart and table below outlines the projected annual Cash Flow for the first three years of this plan.

| Pro Forma Cash Flow |
|
|
|
|
| Cash from Operations |
|
|
|
| Cash Sales |
$0 |
$0 |
$0 |
| Cash from Receivables |
$3,142,915 |
$8,381,237 |
$15,626,353 |
| Subtotal Cash from Operations |
$3,142,915 |
$8,381,237 |
$15,626,353 |
|
|
|
|
| Additional Cash Received |
|
|
|
| Sales Tax, VAT, HST/GST Received |
$0 |
$0 |
$0 |
| New Current Borrowing |
$175,000 |
$0 |
$0 |
| New Other Liabilities (interest-free) |
$0 |
$0 |
$0 |
| New Long-term Liabilities |
$500,000 |
$0 |
$0 |
| Sales of Other Current Assets |
$0 |
$0 |
$0 |
| Sales of Long-term Assets |
$0 |
$0 |
$0 |
| New Investment Received |
$0 |
$0 |
$0 |
| Subtotal Cash Received |
$3,817,915 |
$8,381,237 |
$15,626,353 |
|
|
|
|
|
|
|
|
| Expenditures from Operations |
|
|
|
| Cash Spending |
$281,600 |
$634,000 |
$1,065,000 |
| Bill Payments |
$2,833,305 |
$7,681,212 |
$12,979,610 |
| Subtotal Spent on Operations |
$3,114,905 |
$8,315,212 |
$14,044,610 |
|
|
|
|
| Additional Cash Spent |
|
|
|
| Sales Tax, VAT, HST/GST Paid Out |
$0 |
$0 |
$0 |
| Principal Repayment of Current Borrowing |
$75,000 |
$75,000 |
$75,000 |
| Other Liabilities Principal Repayment |
$0 |
$0 |
$0 |
| Long-term Liabilities Principal Repayment |
$48,000 |
$48,000 |
$48,000 |
| Purchase Other Current Assets |
$0 |
$0 |
$0 |
| Purchase Long-term Assets |
$0 |
$0 |
$0 |
| Dividends |
$0 |
$0 |
$0 |
| Subtotal Cash Spent |
$3,237,905 |
$8,438,212 |
$14,167,610 |
|
|
|
|
| Cash Balance |
$582,816 |
$525,842 |
$1,984,585 |
7.5 Projected Balance Sheet
Load Hog's projected Balance Sheet is presented below.

| Pro Forma Balance Sheet |
|
|
|
|
| Current Assets |
|
|
|
| Cash |
$582,816 |
$525,842 |
$1,984,585 |
| Accounts Receivable |
$1,362,959 |
$3,069,521 |
$5,491,868 |
| Inventory |
$437,784 |
$1,094,318 |
$2,026,959 |
| Other Current Assets |
$5,418 |
$5,418 |
$5,418 |
| Total Current Assets |
$2,388,977 |
$4,695,099 |
$9,508,830 |
|
|
|
|
| Long-term Assets |
|
|
|
| Long-term Assets |
$362,502 |
$362,502 |
$362,502 |
| Accumulated Depreciation |
$140,330 |
$212,330 |
$284,330 |
| Total Long-term Assets |
$222,172 |
$150,172 |
$78,172 |
| Total Assets |
$2,611,149 |
$4,845,271 |
$9,587,002 |
|
|
|
|
|
|
|
|
| Current Liabilities |
|
|
|
| Accounts Payable |
$664,697 |
$628,345 |
$1,106,083 |
| Current Borrowing |
$485,239 |
$410,239 |
$335,239 |
| Other Current Liabilities |
$0 |
$0 |
$0 |
| Subtotal Current Liabilities |
$1,149,936 |
$1,038,584 |
$1,441,322 |
|
|
|
|
| Long-term Liabilities |
$873,710 |
$825,710 |
$777,710 |
| Total Liabilities |
$2,023,646 |
$1,864,294 |
$2,219,032 |
|
|
|
|
| Paid-in Capital |
$375,886 |
$375,886 |
$375,886 |
| Retained Earnings |
($740,177) |
$211,617 |
$2,605,092 |
| Earnings |
$951,794 |
$2,393,475 |
$4,386,992 |
| Total Capital |
$587,503 |
$2,980,978 |
$7,367,970 |
| Total Liabilities and Capital |
$2,611,149 |
$4,845,271 |
$9,587,002 |
|
|
|
|
| Net Worth |
$587,503 |
$2,980,978 |
$7,367,970 |
7.6 Business Ratios
The company's business ratios are presented below, the final column, Industry Profile, contains ratios for the motor vehicle parts and accessories industry, as determined by the standard industry classification (SIC) index code 3714, Motor Vehicle Parts and Accessories.

| Ratio Analysis |
| Sales Growth |
2077.61% |
125.21% |
78.92% |
4.40% |
|
|
|
|
|
| Accounts Receivable |
52.20% |
63.35% |
57.28% |
24.50% |
| Inventory |
16.77% |
22.59% |
21.14% |
23.00% |
| Other Current Assets |
0.21% |
0.11% |
0.06% |
21.50% |
| Total Current Assets |
91.49% |
96.90% |
99.18% |
69.00% |
| Long-term Assets |
8.51% |
3.10% |
0.82% |
31.00% |
| Total Assets |
100.00% |
100.00% |
100.00% |
100.00% |
|
|
|
|
|
| Current Liabilities |
44.04% |
21.43% |
15.03% |
38.20% |
| Long-term Liabilities |
33.46% |
17.04% |
8.11% |
14.20% |
| Total Liabilities |
77.50% |
38.48% |
23.15% |
52.40% |
| Net Worth |
22.50% |
61.52% |
76.85% |
47.60% |
|
|
|
|
|
| Sales |
100.00% |
100.00% |
100.00% |
100.00% |
| Gross Margin |
52.99% |
49.04% |
47.00% |
26.20% |
| Selling, General & Administrative Expenses |
32.64% |
25.96% |
23.39% |
15.10% |
| Advertising Expenses |
7.21% |
3.97% |
2.77% |
0.50% |
| Profit Before Interest and Taxes |
31.34% |
33.01% |
33.28% |
2.40% |
|
|
|
|
|
| Current |
2.08 |
4.52 |
6.60 |
1.86 |
| Quick |
1.70 |
3.47 |
5.19 |
1.01 |
| Total Debt to Total Assets |
77.50% |
38.48% |
23.15% |
52.40% |
| Pre-tax Return on Net Worth |
215.61% |
107.06% |
79.83% |
5.40% |
| Pre-tax Return on Assets |
48.51% |
65.86% |
61.35% |
11.30% |
|
|
|
|
|
| Net Profit Margin |
21.25% |
23.73% |
24.31% |
n.a |
| Return on Equity |
162.01% |
80.29% |
59.54% |
n.a |
|
|
|
|
|
| Accounts Receivable Turnover |
3.29 |
3.29 |
3.29 |
n.a |
| Collection Days |
55 |
80 |
87 |
n.a |
| Inventory Turnover |
9.10 |
6.33 |
5.75 |
n.a |
| Accounts Payable Turnover |
5.15 |
12.17 |
12.17 |
n.a |
| Payment Days |
28 |
31 |
24 |
n.a |
| Total Asset Turnover |
1.72 |
2.08 |
1.88 |
n.a |
|
|
|
|
|
| Debt to Net Worth |
3.44 |
0.63 |
0.30 |
n.a |
| Current Liab. to Liab. |
0.57 |
0.56 |
0.65 |
n.a |
|
|
|
|
|
| Net Working Capital |
$1,239,041 |
$3,656,516 |
$8,067,508 |
n.a |
| Interest Coverage |
10.24 |
24.01 |
48.09 |
n.a |
|
|
|
|
|
| Assets to Sales |
0.58 |
0.48 |
0.53 |
n.a |
| Current Debt/Total Assets |
44% |
21% |
15% |
n.a |
| Acid Test |
0.51 |
0.51 |
1.38 |
n.a |
| Sales/Net Worth |
7.62 |
3.38 |
2.45 |
n.a |
| Dividend Payout |
0.00 |
0.00 |
0.00 |
n.a |