Laser Tag Gaming Center Business Plan

Laser Tag

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Executive Summary

Laser Tag will be located in the Big Mall shopping center, which serves many of the 115,000 people who live in the MyTown metropolitan area. Big Mall shopping center is well located at 415 North West Birch Road, a road that carries well over 30,000 vehicles per day.

Laser Tag is a state-of-the-art "laser" tag game played in a darkened 4,500 square foot arena in which the players seek to capture the opponents’ base. Smoke swirls around your feet. Lights flash. Music pounds. You fire your "laser" through the din to strike your opponents and capture their base while trying to avoid being shot. Laser Tag is a heart-pounding, adrenalin-pumping game, in which strategy and luck are joined to defeat your opponents.

After playing, the players collect their score sheets in the lobby that is elaborately decorated with a theme that will create a "WOW" effect. While in the lobby, they can also choose, for two tokens (50 cents) each, among the 20 leading video games. If they are members of corporate groups recognizing achievements, or individuals celebrating birthday parties, they may be renting one of three party rooms, at 90 minutes for $119.

The Zone Systems Company will provide the laser tag gaming equipment that has been featured on one of MTV’s Battle of The Sexes TV episodes, and by Walt Disney World. Zone Systems provides 24-hour operational assistance for the state-of-the-art laser tag equipment, and software system that Zone Systems manufactures and is used by facilities centers around the world. Zone Systems has been in business for over 16 years and is the leading manufacturer of laser tag equipment worldwide. Zone Systems provides the turn-key Zone Systems software, along with a companion point-of-sale system; these will be used to manage all aspects of the facilities operation.

Laser Tag will be an Ohio subchapter S corporation. John Smith will own 100% of the Corporation and will be the manager. John Smith is a self-employed entrepreneur who has previously opened two successful businesses. John Smith is a successful 20-year business veteran with experience in marketing, accountability, management, training, and supervision.

There is a demand in this area for high-quality, state-of-the-art, electronic entertainment. The principals will have the necessary skills and training in order to operate the laser tag complex. At this point in time, the necessary start-up costs have been identified. They are either exact figures or estimates based on preliminary conversations with potential suppliers.

Having put this plan together, the principals have every reason to believe the business will be successful. It is a proven franchise operation. The management team has a proven record of business skills and an ability to work with people. The principals are confident that the loan will be repaid back in a timely manner, within 7 years, at an assumed annual interest rate of 11%.

The Highlights chart below is based on a worst case projections - 35% of full capacity.

1.1 Objectives

Laser Tag will create a "stand-alone" Laser Tag facility that will provide a unique form of entertainment to Prosperous County/MyTown, Ohio and other surrounding communities. Laser tag games will generate the majority of the revenue with the remaining revenue coming from video games and other peripherial devices. Within one year, the company will reinvest 60% of its anticipated Return on Investment to make state-of-the-art improvements, enabling Laser Tag to "lead from the front" in an ever-changing and enticing laser tag market. In the second year, Laser Tag will expand its food and beverage capability and build upon the top-quality video games, while also providing souvenir shirts, sweats, caps, mugs, and posters to its members and patrons.

1.2 Mission

Laser tag players will enjoy playing the exciting game in a safe, low-light, 4,500 square feet arena that is enhanced with flashing lights, theatrical haze, pounding music, and surprising special effects. Laser Tag will offer an enjoyable, pleasant atmosphere while being committed to maintaining an environment enticing to not only teens and young adults, but also to the entire family. Our trained staff will welcome our patrons as special guests and assist with various group functions such as birthday parties or scout recognition and achievement events, ensuring that everyone has a fun, enjoyable experience.

1.3 Keys to Success

The key success factors are themed environments, staff training, customer satisfaction, marketing and the equipment.

Themed Environments include the WOW! factor in a facility. Zone Systems is a company that truly understands the WOW! factor. The concepts that Zone Systems promotes tend to be visually stimulating and on-the-edge, topics which today’s teen males relate to very easily.

Staff Training is critical to the goal of excellent customer service. An improperly trained staff member can destroy the chances of booking a several hundred dollar corporate event or a $150 birthday party.

Customer Satisfaction is critical for the long-term success of the facility. The ability to be polite, ensure the guests' safety and satisfaction, and take pride in providing a pleasant experience are all vital to achieving long-term profit and converting this from a fad into a business.

Marketing is one of the greatest issues in the industry. Too many people think that they are Kevin Costner in the "Field of Dreams:" Build It And They Will Come! People spend thousands of dollars on their facility and not a dime on marketing and wonder why they are closing down.

Equipment is the touchy, feely part of this business. Your customers will be handling and wearing the gear for 10 minutes and longer. Their entire experience will rely on the gear's ability to enhance their enjoyment of the event.

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