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SmokeJumpers

Executive Summary

Popular culture is no longer regional. The advent of cable television, syndicated radio programs, and the Internet has created a world where a fashion statement in New York will be on the streets in a small midwestern town in a matter days. The speed of our telecommunication system has increased young customers’ expectations and demands for products that represent their own cultural statement.

This clothing store business plan details how SmokeJumpers will offer young customers the youth-oriented products and clothing that are popular in large urban areas but not available locally.

The target customer is “Generation Y,” age 11-18, who listens to alternative music, participates in youth sports like skateboarding and snowboarding, and looks toward alternative clothing trends in large urban areas for inspiration. SmokeJumpers will provide the distinctive clothing, shoes and products that are just ahead of the fashion curve.

Kids clothing store business plan, executive summary chart image

Mission

The mission of SmokeJumpers is to offer distinctive youth-oriented fashion and products to our target customers.

Keys to Success

  • Accessible store where you always find something new that you want.
  • Excellent vendor relationship that will facilitate quick shipment of orders.
  • Establish an effective strategy for advertising to our target customers.
  • Create a store image that our target customers sees as both attractive and trendy.
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Company Summary

SmokeJumpers will offer youth-oriented products and clothing that are popular in the large urban areas but not currently available locally. John Steward, owner of SmokeJumpers, will create a cost-effective operation that will quickly bring new alternative clothing and products to the customer.

Start-up Summary

The start-up costs of SmokeJumpers consists of inventory and store displays. SmokeJumpers has adequate investment and a short-term loan.

Kids clothing store business plan, company summary chart image

Start-up
Requirements
Start-up Expenses
Legal $1,000
Stationery etc. $100
Store Floor Setup $5,000
Insurance $1,000
Rent $2,000
Other $0
Total Start-up Expenses $9,100
Start-up Assets
Cash Required $40,000
Start-up Inventory $30,000
Other Current Assets $900
Long-term Assets $5,000
Total Assets $75,900
Total Requirements $85,000
Start-up Funding
Start-up Expenses to Fund $9,100
Start-up Assets to Fund $75,900
Total Funding Required $85,000
Assets
Non-cash Assets from Start-up $35,900
Cash Requirements from Start-up $40,000
Additional Cash Raised $0
Cash Balance on Starting Date $40,000
Total Assets $75,900
Liabilities and Capital
Liabilities
Current Borrowing $0
Long-term Liabilities $50,000
Accounts Payable (Outstanding Bills) $25,000
Other Current Liabilities (interest-free) $0
Total Liabilities $75,000
Capital
Planned Investment
John Steward $10,000
Other $0
Additional Investment Requirement $0
Total Planned Investment $10,000
Loss at Start-up (Start-up Expenses) ($9,100)
Total Capital $900
Total Capital and Liabilities $75,900
Total Funding $85,000

Company Ownership

John Steward is the owner of SmokeJumpers.

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Products

SmokeJumpers will offer young customers the following youth-oriented products and clothing:

  • Shoes.
  • Jackets.
  • Sweaters.
  • Shirts.
  • Pants.
  • Bags.
  • Hats.
  • T-shirts.
  • Dresses and skirts.
  • Shorts.
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Market Analysis Summary

According to the U.S. Census Bureau the population of teens (age 12-17), in 1999 was 23.4 million, which represents 8.6% of the total U.S. population. Teenagers influence $324 billion in spending annually, have $151 billion in disposable income, spend $24 billion annually, and will spend $1.2 billion online by 2002. Teens spend an average of $82 per week on entertainment, fashion, food, and technology. These young people dubbed “Generation Y” dominate almost all facets of popular culture and are the fastest-growing demographic under age 65. 

Specialty youth clothes and products is a billion dollar niche in the clothing industry. Over the past ten years, there has been a profound change in population dynamics in the U.S. The non-metropolitan population has been growing at the almost the same rate as the urban population. Evansville’s current population is 150,000 residents. The city is 250 miles from the closest urban center. Consequently, Evansville’s young people don’t live near a large urban center that offers the diversity in clothing products that the youth culture demands. This has created a small market niche for businesses to sell clothing and products. This is particularly true in communities with a major college located in the community, like Evansville.

Currently, only two regional malls offer access to the fashion and styles that young people want. Unfortunately, the focus of these mall stores is only on the mainstream of the youth market. Alternative clothing and products are rarely available outside urban areas. This is true because the companies that create the clothing and products are small and sell primarily through urban specialty shops.

It is SmokeJumpers’ plan to bring these new alternative fashion and products to its target customer groups.

Market Segmentation

SmokeJumpers will capitalize on the following characteristics of Generation Y:

  • Subculture Affiliation: Though rebellious, teens also want to blend in and be accepted by peers. They seek a community of peers to welcome them, as well as help them stand out.
  • Attitude: Teenagers wear attitude like a uniform to give definition to their identity. This extends to clothing, hair style and the type of music listened to in public. They also react to humor, silliness, and irreverence more easily than to other styles.

It is SmokeJumpers’ plan to create a business identity that will capitalize on the subculture affiliation and attitude of our target customers. SmokeJumpers will focus on three significant customer groups:

  • Skateboarders: This group is a pivotal customer group for SmokeJumpers. Skateboarders are deeply influenced by urban culture, especially in music, foot gear, and clothing. Distinctive urban style is a important component of the skateboard culture.
  • Alternateens: This group is important for the sustained growth of the business. They represent a wide range of young people who identify themselves as part of the alternative culture. The most critical members of this group for SmokeJumpers are the “weekend warriors” who dress the part only for parties and concerts. They represent the majority of the group and have the most money to spend on products.
  • College Students: Evansville University has an enrollment of 12,000 students, of which 5,000 are 19 years of age or younger. In many ways, it is the college population that sustains the alternative culture in Evansville. SmokeJumpers will advertise in the student daily newspaper to bring this target customer group into the store.
Kids clothing store business plan, market analysis summary chart image

Market Analysis
Year 1 Year 2 Year 3 Year 4 Year 5
Potential Customers Growth CAGR
Skateboarders 15% 7,000 8,050 9,258 10,647 12,244 15.00%
Alternateens 17% 15,000 17,550 20,534 24,025 28,109 17.00%
College Students 10% 5,000 5,500 6,050 6,655 7,321 10.00%
Total 15.27% 27,000 31,100 35,842 41,327 47,674 15.27%

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Strategy and Implementation Summary

SmokeJumpers will focus on becoming the coolest place in Evansville to shop for alternative clothes, shoes, and youth-oriented products.

Competitive Edge

SmokeJumpers’ competitive advantage is offering product lines that make a statement but won’t leave you broke. The major brands are expensive and not distinctive enough to satisfy the ever changing taste of our target customers. SmokeJumpers offers products that are just ahead of the curve and so affordable that our customers will return to the store often to check out what’s new.

Another competitive factor is that products for this age group are part of a lifestyle statement. SmokeJumpers is focused on serving the Evansville youth. We want to represent their style and life choices. We believe that we will create a loyal customer base that will see SmokeJumpers as part of their lives.

Sales Strategy

SmokeJumpers’ strategy will be two track.

  • SmokeJumpers will advertise in the Evansville University daily student newspaper and the free Evansville Weekly, which is focused on SmokeJumpers target customer groups.
  • SmokeJumpers will also plan three events to raise its visibility with target customers. We will assemble a group of boy and girl skateboarders and sponsor them with the SmokeJumpers logo. The skateboard competition will be followed by a street dance. SmokeJumpers will book a local popular alternative college band to play the event. We will find co-sponsors for the events that are also focused on the same target customers. At these events, SmokeJumpers will distribute stickers, caps, t-shirts, and promotional material offering 20% discount on purchases.

Sales Forecast

The following is the sales forecast for three years.

Kids clothing store business plan, strategy and implementation summary chart image

Kids clothing store business plan, strategy and implementation summary chart image

Sales Forecast
Year 1 Year 2 Year 3
Sales
Clothing $132,000 $150,000 $165,000
Shoes $42,350 $60,000 $70,000
Products $22,300 $32,000 $40,000
Total Sales $196,650 $242,000 $275,000
Direct Cost of Sales Year 1 Year 2 Year 3
Clothing $30,300 $36,000 $41,000
Shoes $13,450 $16,000 $19,000
Products $7,360 $10,000 $13,000
Subtotal Direct Cost of Sales $51,110 $62,000 $73,000

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Management Summary

John Steward, owner of SmokeJumpers, will manage the daily operations of the store. John has five years of experience in the retail clothing industry. After graduation with a B.A. in English from State University, John started as a sales associate with Hoffman Clothing, the largest local clothing store in Evansville. Within three years, he was promoted to evening manager for the store’s Young Adult Section. John has been praised as an excellent manager who is particularly good with the youngest staff members. John is also a member of the popular alternative band, Infantile Syndrome. The combination of these two professional experiences make John uniquely qualified to understand the demands of his target customers.

Personnel Plan

SmokeJumpers will have a staff of four: a manager (John Steward) and three part-time cashie/clerks.

Personnel Plan
Year 1 Year 2 Year 3
Manager $30,000 $34,000 $38,000
Half-time Cashiers/Clerks (3) $24,000 $28,000 $32,000
Total People 4 4 4
Total Payroll $54,000 $62,000 $70,000

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Financial Plan

The following is the financial plan for SmokeJumpers.

Break-even Analysis

The monthly break-even point is shown in the table and chart below.

Kids clothing store business plan, financial plan chart image

Break-even Analysis
Monthly Revenue Break-even $15,228
Assumptions:
Average Percent Variable Cost 26%
Estimated Monthly Fixed Cost $11,270

Projected Profit and Loss

The following table and chart details the projected profit and loss for three years.

Kids clothing store business plan, financial plan chart image

Kids clothing store business plan, financial plan chart image

Kids clothing store business plan, financial plan chart image

Kids clothing store business plan, financial plan chart image

Pro Forma Profit and Loss
Year 1 Year 2 Year 3
Sales $196,650 $242,000 $275,000
Direct Cost of Sales $51,110 $62,000 $73,000
Other Production Expenses $0 $0 $0
Total Cost of Sales $51,110 $62,000 $73,000
Gross Margin $145,540 $180,000 $202,000
Gross Margin % 74.01% 74.38% 73.45%
Expenses
Payroll $54,000 $62,000 $70,000
Sales and Marketing and Other Expenses $30,000 $40,000 $50,000
Depreciation $7,140 $7,140 $7,140
Leased Equipment $0 $0 $0
Utilities $6,000 $6,000 $6,000
Insurance $6,000 $6,000 $6,000
Rent $24,000 $24,000 $24,000
Payroll Taxes $8,100 $9,300 $10,500
Other $0 $0 $0
Total Operating Expenses $135,240 $154,440 $173,640
Profit Before Interest and Taxes $10,300 $25,560 $28,360
EBITDA $17,440 $32,700 $35,500
Interest Expense $4,480 $3,560 $2,600
Taxes Incurred $1,746 $6,600 $7,728
Net Profit $4,074 $15,400 $18,032
Net Profit/Sales 2.07% 6.36% 6.56%

Projected Cash Flow

The following table and chart presents the projected cash flow for three years.

Kids clothing store business plan, financial plan chart image

Pro Forma Cash Flow
Year 1 Year 2 Year 3
Cash Received
Cash from Operations
Cash Sales $196,650 $242,000 $275,000
Subtotal Cash from Operations $196,650 $242,000 $275,000
Additional Cash Received
Sales Tax, VAT, HST/GST Received $0 $0 $0
New Current Borrowing $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0
New Long-term Liabilities $0 $0 $0
Sales of Other Current Assets $0 $0 $0
Sales of Long-term Assets $0 $0 $0
New Investment Received $0 $0 $0
Subtotal Cash Received $196,650 $242,000 $275,000
Expenditures Year 1 Year 2 Year 3
Expenditures from Operations
Cash Spending $54,000 $62,000 $70,000
Bill Payments $122,893 $167,509 $182,158
Subtotal Spent on Operations $176,893 $229,509 $252,158
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out $0 $0 $0
Principal Repayment of Current Borrowing $0 $0 $0
Other Liabilities Principal Repayment $0 $0 $0
Long-term Liabilities Principal Repayment $9,600 $9,600 $9,600
Purchase Other Current Assets $0 $0 $0
Purchase Long-term Assets $0 $0 $0
Dividends $0 $0 $0
Subtotal Cash Spent $186,493 $239,109 $261,758
Net Cash Flow $10,157 $2,891 $13,242
Cash Balance $50,157 $53,048 $66,290

Projected Balance Sheet

The following table dislays the projected balance sheet for three years.

Pro Forma Balance Sheet
Year 1 Year 2 Year 3
Assets
Current Assets
Cash $50,157 $53,048 $66,290
Inventory $3,465 $20,879 $23,861
Other Current Assets $900 $900 $900
Total Current Assets $54,522 $74,827 $91,051
Long-term Assets
Long-term Assets $5,000 $5,000 $5,000
Accumulated Depreciation $7,140 $14,280 $21,420
Total Long-term Assets ($2,140) ($9,280) ($16,420)
Total Assets $52,382 $65,547 $74,631
Liabilities and Capital Year 1 Year 2 Year 3
Current Liabilities
Accounts Payable $7,008 $14,373 $15,025
Current Borrowing $0 $0 $0
Other Current Liabilities $0 $0 $0
Subtotal Current Liabilities $7,008 $14,373 $15,025
Long-term Liabilities $40,400 $30,800 $21,200
Total Liabilities $47,408 $45,173 $36,225
Paid-in Capital $10,000 $10,000 $10,000
Retained Earnings ($9,100) ($5,026) $10,374
Earnings $4,074 $15,400 $18,032
Total Capital $4,974 $20,374 $38,406
Total Liabilities and Capital $52,382 $65,547 $74,631
Net Worth $4,974 $20,374 $38,406

Business Ratios

Business ratios for the years of this plan are shown below. Industry profile ratios based on the Standard Industrial Classification (SIC) code 5999, Miscellaneous Retail Stores, are shown for comparison.

Ratio Analysis
Year 1 Year 2 Year 3 Industry Profile
Sales Growth n.a. 23.06% 13.64% 6.30%
Percent of Total Assets
Inventory 6.61% 31.85% 31.97% 39.30%
Other Current Assets 1.72% 1.37% 1.21% 23.90%
Total Current Assets 104.09% 114.16% 122.00% 80.10%
Long-term Assets -4.09% -14.16% -22.00% 19.90%
Total Assets 100.00% 100.00% 100.00% 100.00%
Current Liabilities 13.38% 21.93% 20.13% 46.00%
Long-term Liabilities 77.13% 46.99% 28.41% 14.00%
Total Liabilities 90.50% 68.92% 48.54% 60.00%
Net Worth 9.50% 31.08% 51.46% 40.00%
Percent of Sales
Sales 100.00% 100.00% 100.00% 100.00%
Gross Margin 74.01% 74.38% 73.45% 34.10%
Selling, General & Administrative Expenses 71.94% 68.02% 66.90% 19.80%
Advertising Expenses 15.26% 16.53% 18.18% 2.60%
Profit Before Interest and Taxes 5.24% 10.56% 10.31% 1.10%
Main Ratios
Current 7.78 5.21 6.06 1.77
Quick 7.29 3.75 4.47 0.67
Total Debt to Total Assets 90.50% 68.92% 48.54% 60.00%
Pre-tax Return on Net Worth 117.01% 107.98% 67.07% 2.60%
Pre-tax Return on Assets 11.11% 33.56% 34.52% 6.50%
Additional Ratios Year 1 Year 2 Year 3
Net Profit Margin 2.07% 6.36% 6.56% n.a
Return on Equity 81.91% 75.59% 46.95% n.a
Activity Ratios
Inventory Turnover 3.60 5.09 3.26 n.a
Accounts Payable Turnover 14.97 12.17 12.17 n.a
Payment Days 34 22 29 n.a
Total Asset Turnover 3.75 3.69 3.68 n.a
Debt Ratios
Debt to Net Worth 9.53 2.22 0.94 n.a
Current Liab. to Liab. 0.15 0.32 0.41 n.a
Liquidity Ratios
Net Working Capital $47,514 $60,454 $76,026 n.a
Interest Coverage 2.30 7.18 10.91 n.a
Additional Ratios
Assets to Sales 0.27 0.27 0.27 n.a
Current Debt/Total Assets 13% 22% 20% n.a
Acid Test 7.29 3.75 4.47 n.a
Sales/Net Worth 39.54 11.88 7.16 n.a
Dividend Payout 0.00 0.00 0.00 n.a

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Appendix

Sales Forecast
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales
Clothing 0% $3,000 $5,000 $6,000 $8,000 $11,000 $14,000 $14,000 $15,000 $17,000 $19,000 $11,000 $9,000
Shoes 0% $800 $1,500 $2,050 $3,000 $4,000 $4,000 $4,000 $5,000 $6,000 $6,000 $3,000 $3,000
Products 0% $300 $700 $1,300 $1,500 $2,000 $2,000 $2,000 $3,000 $3,000 $4,000 $1,000 $1,500
Total Sales $4,100 $7,200 $9,350 $12,500 $17,000 $20,000 $20,000 $23,000 $26,000 $29,000 $15,000 $13,500
Direct Cost of Sales Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Clothing $800 $1,000 $1,300 $1,600 $2,300 $3,000 $3,000 $3,200 $3,900 $4,200 $4,000 $2,000
Shoes $250 $400 $700 $900 $1,400 $1,400 $1,400 $1,600 $1,900 $1,900 $800 $800
Products $80 $130 $400 $600 $800 $800 $800 $1,000 $1,000 $1,200 $200 $350
Subtotal Direct Cost of Sales $1,130 $1,530 $2,400 $3,100 $4,500 $5,200 $5,200 $5,800 $6,800 $7,300 $5,000 $3,150
Personnel Plan
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Manager 0% $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500
Half-time Cashiers/Clerks (3) 0% $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000
Total People 4 4 4 4 4 4 4 4 4 4 4 4
Total Payroll $4,500 $4,500 $4,500 $4,500 $4,500 $4,500 $4,500 $4,500 $4,500 $4,500 $4,500 $4,500

General Assumptions
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Plan Month 1 2 3 4 5 6 7 8 9 10 11 12
Current Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Long-term Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Tax Rate 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00%
Other 0 0 0 0 0 0 0 0 0 0 0 0

Pro Forma Profit and Loss
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales $4,100 $7,200 $9,350 $12,500 $17,000 $20,000 $20,000 $23,000 $26,000 $29,000 $15,000 $13,500
Direct Cost of Sales $1,130 $1,530 $2,400 $3,100 $4,500 $5,200 $5,200 $5,800 $6,800 $7,300 $5,000 $3,150
Other Production Expenses $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Cost of Sales $1,130 $1,530 $2,400 $3,100 $4,500 $5,200 $5,200 $5,800 $6,800 $7,300 $5,000 $3,150
Gross Margin $2,970 $5,670 $6,950 $9,400 $12,500 $14,800 $14,800 $17,200 $19,200 $21,700 $10,000 $10,350
Gross Margin % 72.44% 78.75% 74.33% 75.20% 73.53% 74.00% 74.00% 74.78% 73.85% 74.83% 66.67% 76.67%
Expenses
Payroll $4,500 $4,500 $4,500 $4,500 $4,500 $4,500 $4,500 $4,500 $4,500 $4,500 $4,500 $4,500
Sales and Marketing and Other Expenses $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500
Depreciation $595 $595 $595 $595 $595 $595 $595 $595 $595 $595 $595 $595
Leased Equipment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Utilities $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500
Insurance $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500
Rent $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000
Payroll Taxes 15% $675 $675 $675 $675 $675 $675 $675 $675 $675 $675 $675 $675
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Operating Expenses $11,270 $11,270 $11,270 $11,270 $11,270 $11,270 $11,270 $11,270 $11,270 $11,270 $11,270 $11,270
Profit Before Interest and Taxes ($8,300) ($5,600) ($4,320) ($1,870) $1,230 $3,530 $3,530 $5,930 $7,930 $10,430 ($1,270) ($920)
EBITDA ($7,705) ($5,005) ($3,725) ($1,275) $1,825 $4,125 $4,125 $6,525 $8,525 $11,025 ($675) ($325)
Interest Expense $410 $403 $397 $390 $383 $377 $370 $363 $357 $350 $343 $337
Taxes Incurred ($2,613) ($1,801) ($1,415) ($678) $254 $946 $948 $1,670 $2,272 $3,024 ($484) ($377)
Net Profit ($6,097) ($4,202) ($3,302) ($1,582) $593 $2,207 $2,212 $3,897 $5,301 $7,056 ($1,129) ($880)
Net Profit/Sales -148.71% -58.37% -35.31% -12.66% 3.49% 11.04% 11.06% 16.94% 20.39% 24.33% -7.53% -6.52%

Pro Forma Cash Flow
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Cash Received
Cash from Operations
Cash Sales $4,100 $7,200 $9,350 $12,500 $17,000 $20,000 $20,000 $23,000 $26,000 $29,000 $15,000 $13,500
Subtotal Cash from Operations $4,100 $7,200 $9,350 $12,500 $17,000 $20,000 $20,000 $23,000 $26,000 $29,000 $15,000 $13,500
Additional Cash Received
Sales Tax, VAT, HST/GST Received 0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Investment Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Received $4,100 $7,200 $9,350 $12,500 $17,000 $20,000 $20,000 $23,000 $26,000 $29,000 $15,000 $13,500
Expenditures Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Expenditures from Operations
Cash Spending $4,500 $4,500 $4,500 $4,500 $4,500 $4,500 $4,500 $4,500 $4,500 $4,500 $4,500 $4,500
Bill Payments $25,132 $3,999 $4,790 $5,181 $5,918 $6,835 $7,498 $7,692 $13,557 $16,727 $17,103 $8,463
Subtotal Spent on Operations $29,632 $8,499 $9,290 $9,681 $10,418 $11,335 $11,998 $12,192 $18,057 $21,227 $21,603 $12,963
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Principal Repayment of Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Long-term Liabilities Principal Repayment $800 $800 $800 $800 $800 $800 $800 $800 $800 $800 $800 $800
Purchase Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Spent $30,432 $9,299 $10,090 $10,481 $11,218 $12,135 $12,798 $12,992 $18,857 $22,027 $22,403 $13,763
Net Cash Flow ($26,332) ($2,099) ($740) $2,019 $5,782 $7,865 $7,202 $10,008 $7,143 $6,973 ($7,403) ($263)
Cash Balance $13,668 $11,569 $10,829 $12,848 $18,630 $26,495 $33,697 $43,706 $50,849 $57,822 $50,420 $50,157
Pro Forma Balance Sheet
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Assets Starting Balances
Current Assets
Cash $40,000 $13,668 $11,569 $10,829 $12,848 $18,630 $26,495 $33,697 $43,706 $50,849 $57,822 $50,420 $50,157
Inventory $30,000 $28,870 $27,340 $24,940 $21,840 $17,340 $12,140 $6,940 $6,380 $7,480 $8,030 $5,500 $3,465
Other Current Assets $900 $900 $900 $900 $900 $900 $900 $900 $900 $900 $900 $900 $900
Total Current Assets $70,900 $43,438 $39,809 $36,669 $35,588 $36,870 $39,535 $41,537 $50,986 $59,229 $66,752 $56,820 $54,522
Long-term Assets
Long-term Assets $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000
Accumulated Depreciation $0 $595 $1,190 $1,785 $2,380 $2,975 $3,570 $4,165 $4,760 $5,355 $5,950 $6,545 $7,140
Total Long-term Assets $5,000 $4,405 $3,810 $3,215 $2,620 $2,025 $1,430 $835 $240 ($355) ($950) ($1,545) ($2,140)
Total Assets $75,900 $47,843 $43,619 $39,884 $38,208 $38,895 $40,965 $42,372 $51,226 $58,874 $65,802 $55,275 $52,382
Liabilities and Capital Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Current Liabilities
Accounts Payable $25,000 $3,840 $4,618 $4,985 $5,691 $6,585 $7,248 $7,243 $13,000 $16,147 $16,819 $8,221 $7,008
Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Current Liabilities $25,000 $3,840 $4,618 $4,985 $5,691 $6,585 $7,248 $7,243 $13,000 $16,147 $16,819 $8,221 $7,008
Long-term Liabilities $50,000 $49,200 $48,400 $47,600 $46,800 $46,000 $45,200 $44,400 $43,600 $42,800 $42,000 $41,200 $40,400
Total Liabilities $75,000 $53,040 $53,018 $52,585 $52,491 $52,585 $52,448 $51,643 $56,600 $58,947 $58,819 $49,421 $47,408
Paid-in Capital $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000
Retained Earnings ($9,100) ($9,100) ($9,100) ($9,100) ($9,100) ($9,100) ($9,100) ($9,100) ($9,100) ($9,100) ($9,100) ($9,100) ($9,100)
Earnings $0 ($6,097) ($10,299) ($13,601) ($15,183) ($14,590) ($12,383) ($10,171) ($6,274) ($973) $6,083 $4,954 $4,074
Total Capital $900 ($5,197) ($9,399) ($12,701) ($14,283) ($13,690) ($11,483) ($9,271) ($5,374) ($73) $6,983 $5,854 $4,974
Total Liabilities and Capital $75,900 $47,843 $43,619 $39,884 $38,208 $38,895 $40,965 $42,372 $51,226 $58,874 $65,802 $55,275 $52,382
Net Worth $900 ($5,197) ($9,399) ($12,701) ($14,283) ($13,690) ($11,483) ($9,271) ($5,374) ($73) $6,983 $5,854 $4,974

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