The Pasta House Co. corporation has a website at www.pastahouse.com. In the year 2004 we plan on setting up a website for PHC High Ridge and PHC Fenton that will be linked to the corporate website. Using their format our site will include information about our local franchise units, however we plan on expanding the marketing of using a website by customers and the crew.
In this age of communication more and more customers look to a website for information and assistance in purchasing products. We will be part of that great communication tool used by everyone everyday.
Marketing in an Internet retail business depends on recognition for expertise. It starts with our existing store front customer base, informing them of our Internet presence and encouraging their word-of-mouth recommendations to others. As linked to www.pastahouse.com corporate website our local customer can come to our site for a more local flavor and personal assistance for their needs.
We will develop and maintain a database of our 6,000 loyalty Frequent Diner customers. From there the website will serve the following needs of our customer base.
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