Internet Media Advertising Business Plan

Truckbay

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Management Summary

Truckbay is fortunate to have numerous consulting partners that will compliment any holes we may have in our Management team. Three of the four partners have owned and operate highly successful corporations that have achieved tremendous growth and returns for their investors. More importantly, Mr. Y and Mr. Z have been successful in building and running a similar business to the one proposed in this plan.

Specifically, the Management Team will consist of the following people and their areas of expertise:

  • Cab Trucker  - President of Company focusing on Operations, Sales, Marketing and Advertising
  • Mr. Y - Management Advisor focusing on Legal, Operations and Sales
  • Mr. Z - Technical Advisor focusing on IT, Hosting and all things technical
  • John Speed - Entrepreneurial Consultant
  • Barry Stir - Legal Advisor

7.1 Personnel Plan

Truckbay plans to employ one full-time Web developer, one part-time Web developer/programmer, and 8-10 draw/commissioned salespeople.  The full-time Web Developer will receive a salary of $78,000 per year; the part-time Web developer (25-30 hours/week) will receive a salary of $30,000 - $35,000. Both will receive a performance bonus that falls in line with the Company's performance.

Truckbay is a sales organization, thus the base + commission compensation structure.  In today's employment market, the Company must provide employees access to additional benefits to attract the best candidates.  Truckbay will offer all employees:

  • Health care insurance
  • Dental care insurance
  • Vacation time
  • Up-sell incentive programs
  • 401k retirement plans

Premiums for these items are included in the base salaries listed in the Personnel table.

The staff will consist of ten employees (plus the president) working from 8AM - 5PM.  Eight Salespeople and two Web Developers will need an office space of approximately 2,400 square feet consisting of three offices, a conference room and a large open area with ten cubicles.  We will rotate two team members each week to work a 10AM - 7PM shift in order to support our West Coast customers.

Personnel Plan
2005 2006 2007
Sales Team Personnel
Base salary $127,500 $127,500 $127,500
Bonuses $5,800 $12,800 $12,800
Commission on standard listing $68,058 $125,150 $162,200
Commission on Dealer Single Listing $470 $600 $600
Commission on Full-service Dealer Listing $2,100 $4,000 $4,000
Subtotal $203,928 $270,050 $307,100
Development Personnel
Web Developer 1 $78,000 $78,000 $78,000
Assistant Web Developer $30,000 $35,000 $35,000
Developer Bonus $0 $0 $0
Subtotal $108,000 $113,000 $113,000
General and Administrative Personnel
President $60,000 $60,000 $60,000
Name or Title or Group $0 $0 $0
Name or Title or Group $0 $0 $0
Subtotal $60,000 $60,000 $60,000
Other Personnel
Name or Title or Group $0 $0 $0
Name or Title or Group $0 $0 $0
Name or Title or Group $0 $0 $0
Subtotal $0 $0 $0
Total People 0 0 0
Total Payroll $371,928 $443,050 $480,100
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Personnel Plan
2005 2006 2007
Sales Team Personnel
Base salary $127,500 $127,500 $127,500
Bonuses $5,800 $12,800 $12,800
Commission on standard listing $68,058 $125,150 $162,200
Commission on Dealer Single Listing $470 $600 $600
Commission on Full-service Dealer Listing $2,100 $4,000 $4,000
Subtotal $203,928 $270,050 $307,100
Development Personnel
Web Developer 1 $78,000 $78,000 $78,000
Assistant Web Developer $30,000 $35,000 $35,000
Developer Bonus $0 $0 $0
Subtotal $108,000 $113,000 $113,000
General and Administrative Personnel
President $60,000 $60,000 $60,000
Name or Title or Group $0 $0 $0
Name or Title or Group $0 $0 $0
Subtotal $60,000 $60,000 $60,000
Other Personnel
Name or Title or Group $0 $0 $0
Name or Title or Group $0 $0 $0
Name or Title or Group $0 $0 $0
Subtotal $0 $0 $0
Total People 0 0 0
Total Payroll $371,928 $443,050 $480,100