Internet Media Advertising Business Plan
Truckbay
Appendix
| Sales Forecast | |||||||||||||
| Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | ||
| Sales | |||||||||||||
| eBay Motors Single Listing | 0% | $0 | $0 | $16,000 | $32,000 | $48,000 | $64,000 | $80,000 | $80,000 | $80,000 | $80,000 | $80,000 | $80,000 |
| eBay Motors Unlimited Listings | 0% | $80 | $500 | $2,500 | $5,000 | $7,500 | $10,000 | $12,500 | $15,000 | $17,500 | $20,000 | $22,500 | $25,000 |
| Affiliate Buyer's Assistance Programs | 0% | $0 | $0 | $250 | $300 | $360 | $432 | $518 | $622 | $746 | $896 | $1,075 | $1,290 |
| Buyer Assistant Partnerships | 0% | $0 | $0 | $100 | $200 | $300 | $500 | $500 | $500 | $500 | $500 | $500 | $500 |
| Co-op Advertising | 0% | $0 | $0 | $0 | $0 | $0 | $0 | $250 | $250 | $250 | $250 | $250 | $250 |
| Dealers Single Listing | 0% | $0 | $0 | $300 | $400 | $500 | $500 | $500 | $500 | $500 | $500 | $500 | $500 |
| Dealer Wholesale Membership | 0% | $0 | $0 | $3,000 | $3,000 | $3,000 | $3,000 | $3,000 | $3,000 | $3,000 | $3,000 | $3,000 | $3,000 |
| Total Sales | $80 | $500 | $22,150 | $40,900 | $59,660 | $78,432 | $97,268 | $99,872 | $102,496 | $105,146 | $107,825 | $110,540 | |
| Direct Cost of Sales | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | |
| Other | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Technology | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | |
| Subtotal Direct Cost of Sales | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | |
| Personnel Plan | |||||||||||||
| Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | ||
| Sales Team Personnel | |||||||||||||
| Base salary | $0 | $0 | $7,500 | $7,500 | $7,500 | $10,000 | $10,000 | $12,500 | $15,000 | $17,500 | $20,000 | $20,000 | |
| Bonuses | 0% | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $1,200 | $1,400 | $1,600 | $1,600 |
| Commission on standard listing | 10% | $0 | $0 | $0 | $0 | $0 | $7,543 | $9,427 | $9,687 | $9,950 | $10,215 | $10,482 | $10,754 |
| Commission on Dealer Single Listing | 10% | $0 | $0 | $30 | $40 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 |
| Commission on Full-service Dealer Listing | 5% | $0 | $0 | $0 | $0 | $0 | $300 | $300 | $300 | $300 | $300 | $300 | $300 |
| Subtotal | $0 | $0 | $7,530 | $7,540 | $7,550 | $17,893 | $19,777 | $22,537 | $26,500 | $29,465 | $32,432 | $32,704 | |
| Development Personnel | |||||||||||||
| Web Developer 1 | $6,500 | $6,500 | $6,500 | $6,500 | $6,500 | $6,500 | $6,500 | $6,500 | $6,500 | $6,500 | $6,500 | $6,500 | |
| Assistant Web Developer | 0% | $2,500 | $2,500 | $2,500 | $2,500 | $2,500 | $2,500 | $2,500 | $2,500 | $2,500 | $2,500 | $2,500 | $2,500 |
| Developer Bonus | 1% | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Subtotal | $9,000 | $9,000 | $9,000 | $9,000 | $9,000 | $9,000 | $9,000 | $9,000 | $9,000 | $9,000 | $9,000 | $9,000 | |
| General and Administrative Personnel | |||||||||||||
| President | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | |
| Name or Title or Group | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Name or Title or Group | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Subtotal | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | |
| Other Personnel | |||||||||||||
| Name or Title or Group | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Name or Title or Group | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Name or Title or Group | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Subtotal | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Total People | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |
| Total Payroll | $14,000 | $14,000 | $21,530 | $21,540 | $21,550 | $31,893 | $33,777 | $36,537 | $40,500 | $43,465 | $46,432 | $46,704 | |
| Pro Forma Profit and Loss | |||||||||||||
| Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | ||
| Sales | $80 | $500 | $22,150 | $40,900 | $59,660 | $78,432 | $97,268 | $99,872 | $102,496 | $105,146 | $107,825 | $110,540 | |
| Direct Cost of Sales | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | |
| Sales Team Payroll | $0 | $0 | $7,530 | $7,540 | $7,550 | $17,893 | $19,777 | $22,537 | $26,500 | $29,465 | $32,432 | $32,704 | |
| Other Costs of Sales | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Total Cost of Sales | $10,000 | $10,000 | $17,530 | $17,540 | $17,550 | $27,893 | $29,777 | $32,537 | $36,500 | $39,465 | $42,432 | $42,704 | |
| Gross Margin | ($9,920) | ($9,500) | $4,620 | $23,360 | $42,110 | $50,539 | $67,492 | $67,335 | $65,997 | $65,681 | $65,392 | $67,836 | |
| Gross Margin % | -12400.00% | -1900.00% | 20.86% | 57.11% | 70.58% | 64.44% | 69.39% | 67.42% | 64.39% | 62.47% | 60.65% | 61.37% | |
| Operating Expenses | |||||||||||||
| Development Expenses | |||||||||||||
| Development Payroll | $9,000 | $9,000 | $9,000 | $9,000 | $9,000 | $9,000 | $9,000 | $9,000 | $9,000 | $9,000 | $9,000 | $9,000 | |
| Training | $1,500 | $0 | $0 | $0 | $0 | $0 | $2,500 | $0 | $0 | $0 | $0 | $0 | |
| Other Development Expenses | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Total Development Expenses | $10,500 | $9,000 | $9,000 | $9,000 | $9,000 | $9,000 | $11,500 | $9,000 | $9,000 | $9,000 | $9,000 | $9,000 | |
| Development % | 13125.00% | 1800.00% | 40.63% | 22.00% | 15.09% | 11.47% | 11.82% | 9.01% | 8.78% | 8.56% | 8.35% | 8.14% | |
| General and Administrative Expenses | |||||||||||||
| General and Administrative Payroll | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | |
| Marketing/Promotion | $417 | $417 | $417 | $417 | $417 | $417 | $417 | $417 | $417 | $417 | $417 | $417 | |
| Depreciation | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | |
| Rent | $1,600 | $1,600 | $1,600 | $1,600 | $1,600 | $1,600 | $1,600 | $1,600 | $1,600 | $1,600 | $1,600 | $1,600 | |
| Utilities | $500 | $500 | $500 | $500 | $500 | $500 | $500 | $500 | $500 | $500 | $500 | $500 | |
| Insurance | $250 | $250 | $250 | $250 | $250 | $250 | $250 | $250 | $250 | $250 | $250 | $250 | |
| Payroll Taxes | 15% | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Other | $1,000 | $1,000 | $1,000 | $1,000 | $1,000 | $1,000 | $1,000 | $1,000 | $1,000 | $1,000 | $1,000 | $1,000 | |
| Total General and Administrative Expenses | $8,967 | $8,967 | $8,967 | $8,967 | $8,967 | $8,967 | $8,967 | $8,967 | $8,967 | $8,967 | $8,967 | $8,967 | |
| General and Administrative % | 11208.75% | 1793.33% | 40.48% | 21.92% | 15.03% | 11.43% | 9.22% | 8.98% | 8.75% | 8.53% | 8.32% | 8.11% | |
| Other Expenses: | |||||||||||||
| Other Payroll | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Meals and Entertainment | $0 | $0 | $400 | $400 | $400 | $400 | $400 | $400 | $400 | $400 | $400 | $400 | |
| Trade Shows and Association Dues | $0 | $0 | $0 | $0 | $0 | $1,500 | $0 | $0 | $0 | $0 | $2,500 | $0 | |
| Subscriptions | $150 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Business Travel | $1,000 | $1,000 | $2,000 | $1,000 | $1,000 | $1,000 | $1,000 | $1,000 | $1,000 | $1,000 | $1,000 | $1,000 | |
| Total Other Expenses | $1,150 | $1,000 | $2,400 | $1,400 | $1,400 | $2,900 | $1,400 | $1,400 | $1,400 | $1,400 | $3,900 | $1,400 | |
| Other % | 1437.50% | 200.00% | 10.84% | 3.42% | 2.35% | 3.70% | 1.44% | 1.40% | 1.37% | 1.33% | 3.62% | 1.27% | |
| Total Operating Expenses | $20,617 | $18,967 | $20,367 | $19,367 | $19,367 | $20,867 | $21,867 | $19,367 | $19,367 | $19,367 | $21,867 | $19,367 | |
| Profit Before Interest and Taxes | ($30,537) | ($28,467) | ($15,747) | $3,993 | $22,743 | $29,672 | $45,625 | $47,968 | $46,630 | $46,315 | $43,526 | $48,469 | |
| EBITDA | ($30,337) | ($28,267) | ($15,547) | $4,193 | $22,943 | $29,872 | $45,825 | $48,168 | $46,830 | $46,515 | $43,726 | $48,669 | |
| Interest Expense | $56 | $53 | $51 | $49 | $46 | $44 | $41 | $39 | $36 | $34 | $32 | $29 | |
| Taxes Incurred | ($9,178) | ($8,556) | ($4,739) | $1,183 | $6,809 | $8,889 | $13,675 | $14,379 | $13,978 | $13,884 | $13,048 | $14,532 | |
| Net Profit | ($21,415) | ($19,964) | ($11,058) | $2,761 | $15,888 | $20,740 | $31,909 | $33,551 | $32,616 | $32,396 | $30,446 | $33,908 | |
| Net Profit/Sales | -26768.79% | -3992.82% | -49.93% | 6.75% | 26.63% | 26.44% | 32.80% | 33.59% | 31.82% | 30.81% | 28.24% | 30.67% | |
| Pro Forma Cash Flow | |||||||||||||
| Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | ||
| Cash Received | |||||||||||||
| Cash from Operations | |||||||||||||
| Cash Sales | $80 | $500 | $22,150 | $40,900 | $59,660 | $78,432 | $97,268 | $99,872 | $102,496 | $105,146 | $107,825 | $110,540 | |
| Subtotal Cash from Operations | $80 | $500 | $22,150 | $40,900 | $59,660 | $78,432 | $97,268 | $99,872 | $102,496 | $105,146 | $107,825 | $110,540 | |
| Additional Cash Received | |||||||||||||
| Sales Tax, VAT, HST/GST Received | 0.00% | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| New Current Borrowing | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| New Other Liabilities (interest-free) | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| New Long-term Liabilities | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Sales of Other Current Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Sales of Long-term Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| New Investment Received | $475,000 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Subtotal Cash Received | $475,080 | $500 | $22,150 | $40,900 | $59,660 | $78,432 | $97,268 | $99,872 | $102,496 | $105,146 | $107,825 | $110,540 | |
| Expenditures | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | |
| Expenditures from Operations | |||||||||||||
| Cash Spending | $14,000 | $14,000 | $21,530 | $21,540 | $21,550 | $31,893 | $33,777 | $36,537 | $40,500 | $43,465 | $46,432 | $46,704 | |
| Bill Payments | $243 | $7,261 | $6,438 | $11,642 | $16,586 | $22,141 | $25,792 | $31,323 | $29,571 | $29,178 | $29,140 | $30,713 | |
| Subtotal Spent on Operations | $14,243 | $21,261 | $27,968 | $33,182 | $38,136 | $54,034 | $59,569 | $67,860 | $70,071 | $72,643 | $75,573 | $77,417 | |
| Additional Cash Spent | |||||||||||||
| Sales Tax, VAT, HST/GST Paid Out | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Principal Repayment of Current Borrowing | $292 | $292 | $292 | $292 | $292 | $292 | $292 | $292 | $292 | $292 | $292 | $288 | |
| Other Liabilities Principal Repayment | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Long-term Liabilities Principal Repayment | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Purchase Other Current Assets | $0 | $0 | $10,000 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Purchase Long-term Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Dividends | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Subtotal Cash Spent | $14,535 | $21,553 | $38,260 | $33,474 | $38,428 | $54,326 | $59,861 | $68,152 | $70,363 | $72,935 | $75,865 | $77,705 | |
| Net Cash Flow | $460,545 | ($21,053) | ($16,110) | $7,426 | $21,232 | $24,106 | $37,408 | $31,720 | $32,134 | $32,211 | $31,960 | $32,835 | |
| Cash Balance | $464,545 | $443,492 | $427,382 | $434,808 | $456,040 | $480,145 | $517,553 | $549,273 | $581,407 | $613,618 | $645,578 | $678,414 | |
| Pro Forma Balance Sheet | |||||||||||||
| Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | ||
| Assets | Starting Balances | ||||||||||||
| Current Assets | |||||||||||||
| Cash | $4,000 | $464,545 | $443,492 | $427,382 | $434,808 | $456,040 | $480,145 | $517,553 | $549,273 | $581,407 | $613,618 | $645,578 | $678,414 |
| Other Current Assets | $1 | $1 | $1 | $10,001 | $10,001 | $10,001 | $10,001 | $10,001 | $10,001 | $10,001 | $10,001 | $10,001 | $10,001 |
| Total Current Assets | $4,001 | $464,546 | $443,493 | $437,383 | $444,809 | $466,041 | $490,146 | $527,554 | $559,274 | $591,408 | $623,619 | $655,579 | $688,415 |
| Long-term Assets | |||||||||||||
| Long-term Assets | $26,000 | $26,000 | $26,000 | $26,000 | $26,000 | $26,000 | $26,000 | $26,000 | $26,000 | $26,000 | $26,000 | $26,000 | $26,000 |
| Accumulated Depreciation | $11,000 | $11,200 | $11,400 | $11,600 | $11,800 | $12,000 | $12,200 | $12,400 | $12,600 | $12,800 | $13,000 | $13,200 | $13,400 |
| Total Long-term Assets | $15,000 | $14,800 | $14,600 | $14,400 | $14,200 | $14,000 | $13,800 | $13,600 | $13,400 | $13,200 | $13,000 | $12,800 | $12,600 |
| Total Assets | $19,001 | $479,346 | $458,093 | $451,783 | $459,009 | $480,041 | $503,946 | $541,154 | $572,674 | $604,608 | $636,619 | $668,379 | $701,015 |
| Liabilities and Capital | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | |
| Current Liabilities | |||||||||||||
| Accounts Payable | $0 | $7,052 | $6,055 | $11,096 | $15,852 | $21,288 | $24,746 | $30,337 | $28,598 | $28,209 | $28,115 | $29,722 | $28,737 |
| Current Borrowing | $7,000 | $6,708 | $6,416 | $6,124 | $5,832 | $5,540 | $5,248 | $4,956 | $4,664 | $4,372 | $4,080 | $3,788 | $3,500 |
| Other Current Liabilities | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Subtotal Current Liabilities | $7,000 | $13,760 | $12,471 | $17,220 | $21,684 | $26,828 | $29,994 | $35,293 | $33,262 | $32,581 | $32,195 | $33,510 | $32,237 |
| Long-term Liabilities | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Total Liabilities | $7,000 | $13,760 | $12,471 | $17,220 | $21,684 | $26,828 | $29,994 | $35,293 | $33,262 | $32,581 | $32,195 | $33,510 | $32,237 |
| Paid-in Capital | $55,000 | $530,000 | $530,000 | $530,000 | $530,000 | $530,000 | $530,000 | $530,000 | $530,000 | $530,000 | $530,000 | $530,000 | $530,000 |
| Retained Earnings | ($25,999) | ($42,999) | ($42,999) | ($42,999) | ($42,999) | ($42,999) | ($42,999) | ($42,999) | ($42,999) | ($42,999) | ($42,999) | ($42,999) | ($42,999) |
| Earnings | ($17,000) | ($21,415) | ($41,379) | ($52,438) | ($49,676) | ($33,788) | ($13,048) | $18,860 | $52,411 | $85,026 | $117,423 | $147,869 | $181,777 |
| Total Capital | $12,001 | $465,586 | $445,622 | $434,563 | $437,325 | $453,213 | $473,953 | $505,861 | $539,412 | $572,027 | $604,424 | $634,870 | $668,778 |
| Total Liabilities and Capital | $19,001 | $479,346 | $458,093 | $451,783 | $459,009 | $480,041 | $503,946 | $541,154 | $572,674 | $604,608 | $636,619 | $668,379 | $701,015 |
| Net Worth | $12,001 | $465,586 | $445,622 | $434,563 | $437,325 | $453,213 | $473,953 | $505,861 | $539,412 | $572,027 | $604,424 | $634,870 | $668,778 |
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Categories for this Plan
| Sales Forecast | |||||||||||||
| Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | ||
| Sales | |||||||||||||
| eBay Motors Single Listing | 0% | $0 | $0 | $16,000 | $32,000 | $48,000 | $64,000 | $80,000 | $80,000 | $80,000 | $80,000 | $80,000 | $80,000 |
| eBay Motors Unlimited Listings | 0% | $80 | $500 | $2,500 | $5,000 | $7,500 | $10,000 | $12,500 | $15,000 | $17,500 | $20,000 | $22,500 | $25,000 |
| Affiliate Buyer's Assistance Programs | 0% | $0 | $0 | $250 | $300 | $360 | $432 | $518 | $622 | $746 | $896 | $1,075 | $1,290 |
| Buyer Assistant Partnerships | 0% | $0 | $0 | $100 | $200 | $300 | $500 | $500 | $500 | $500 | $500 | $500 | $500 |
| Co-op Advertising | 0% | $0 | $0 | $0 | $0 | $0 | $0 | $250 | $250 | $250 | $250 | $250 | $250 |
| Dealers Single Listing | 0% | $0 | $0 | $300 | $400 | $500 | $500 | $500 | $500 | $500 | $500 | $500 | $500 |
| Dealer Wholesale Membership | 0% | $0 | $0 | $3,000 | $3,000 | $3,000 | $3,000 | $3,000 | $3,000 | $3,000 | $3,000 | $3,000 | $3,000 |
| Total Sales | $80 | $500 | $22,150 | $40,900 | $59,660 | $78,432 | $97,268 | $99,872 | $102,496 | $105,146 | $107,825 | $110,540 | |
| Direct Cost of Sales | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | |
| Other | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Technology | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | |
| Subtotal Direct Cost of Sales | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | |
| Personnel Plan | |||||||||||||
| Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | ||
| Sales Team Personnel | |||||||||||||
| Base salary | $0 | $0 | $7,500 | $7,500 | $7,500 | $10,000 | $10,000 | $12,500 | $15,000 | $17,500 | $20,000 | $20,000 | |
| Bonuses | 0% | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $1,200 | $1,400 | $1,600 | $1,600 |
| Commission on standard listing | 10% | $0 | $0 | $0 | $0 | $0 | $7,543 | $9,427 | $9,687 | $9,950 | $10,215 | $10,482 | $10,754 |
| Commission on Dealer Single Listing | 10% | $0 | $0 | $30 | $40 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 |
| Commission on Full-service Dealer Listing | 5% | $0 | $0 | $0 | $0 | $0 | $300 | $300 | $300 | $300 | $300 | $300 | $300 |
| Subtotal | $0 | $0 | $7,530 | $7,540 | $7,550 | $17,893 | $19,777 | $22,537 | $26,500 | $29,465 | $32,432 | $32,704 | |
| Development Personnel | |||||||||||||
| Web Developer 1 | $6,500 | $6,500 | $6,500 | $6,500 | $6,500 | $6,500 | $6,500 | $6,500 | $6,500 | $6,500 | $6,500 | $6,500 | |
| Assistant Web Developer | 0% | $2,500 | $2,500 | $2,500 | $2,500 | $2,500 | $2,500 | $2,500 | $2,500 | $2,500 | $2,500 | $2,500 | $2,500 |
| Developer Bonus | 1% | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Subtotal | $9,000 | $9,000 | $9,000 | $9,000 | $9,000 | $9,000 | $9,000 | $9,000 | $9,000 | $9,000 | $9,000 | $9,000 | |
| General and Administrative Personnel | |||||||||||||
| President | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | |
| Name or Title or Group | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Name or Title or Group | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Subtotal | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | |
| Other Personnel | |||||||||||||
| Name or Title or Group | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Name or Title or Group | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Name or Title or Group | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Subtotal | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Total People | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |
| Total Payroll | $14,000 | $14,000 | $21,530 | $21,540 | $21,550 | $31,893 | $33,777 | $36,537 | $40,500 | $43,465 | $46,432 | $46,704 | |
| Pro Forma Profit and Loss | |||||||||||||
| Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | ||
| Sales | $80 | $500 | $22,150 | $40,900 | $59,660 | $78,432 | $97,268 | $99,872 | $102,496 | $105,146 | $107,825 | $110,540 | |
| Direct Cost of Sales | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | |
| Sales Team Payroll | $0 | $0 | $7,530 | $7,540 | $7,550 | $17,893 | $19,777 | $22,537 | $26,500 | $29,465 | $32,432 | $32,704 | |
| Other Costs of Sales | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Total Cost of Sales | $10,000 | $10,000 | $17,530 | $17,540 | $17,550 | $27,893 | $29,777 | $32,537 | $36,500 | $39,465 | $42,432 | $42,704 | |
| Gross Margin | ($9,920) | ($9,500) | $4,620 | $23,360 | $42,110 | $50,539 | $67,492 | $67,335 | $65,997 | $65,681 | $65,392 | $67,836 | |
| Gross Margin % | -12400.00% | -1900.00% | 20.86% | 57.11% | 70.58% | 64.44% | 69.39% | 67.42% | 64.39% | 62.47% | 60.65% | 61.37% | |
| Operating Expenses | |||||||||||||
| Development Expenses | |||||||||||||
| Development Payroll | $9,000 | $9,000 | $9,000 | $9,000 | $9,000 | $9,000 | $9,000 | $9,000 | $9,000 | $9,000 | $9,000 | $9,000 | |
| Training | $1,500 | $0 | $0 | $0 | $0 | $0 | $2,500 | $0 | $0 | $0 | $0 | $0 | |
| Other Development Expenses | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Total Development Expenses | $10,500 | $9,000 | $9,000 | $9,000 | $9,000 | $9,000 | $11,500 | $9,000 | $9,000 | $9,000 | $9,000 | $9,000 | |
| Development % | 13125.00% | 1800.00% | 40.63% | 22.00% | 15.09% | 11.47% | 11.82% | 9.01% | 8.78% | 8.56% | 8.35% | 8.14% | |
| General and Administrative Expenses | |||||||||||||
| General and Administrative Payroll | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | |
| Marketing/Promotion | $417 | $417 | $417 | $417 | $417 | $417 | $417 | $417 | $417 | $417 | $417 | $417 | |
| Depreciation | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | |
| Rent | $1,600 | $1,600 | $1,600 | $1,600 | $1,600 | $1,600 | $1,600 | $1,600 | $1,600 | $1,600 | $1,600 | $1,600 | |
| Utilities | $500 | $500 | $500 | $500 | $500 | $500 | $500 | $500 | $500 | $500 | $500 | $500 | |
| Insurance | $250 | $250 | $250 | $250 | $250 | $250 | $250 | $250 | $250 | $250 | $250 | $250 | |
| Payroll Taxes | 15% | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Other | $1,000 | $1,000 | $1,000 | $1,000 | $1,000 | $1,000 | $1,000 | $1,000 | $1,000 | $1,000 | $1,000 | $1,000 | |
| Total General and Administrative Expenses | $8,967 | $8,967 | $8,967 | $8,967 | $8,967 | $8,967 | $8,967 | $8,967 | $8,967 | $8,967 | $8,967 | $8,967 | |
| General and Administrative % | 11208.75% | 1793.33% | 40.48% | 21.92% | 15.03% | 11.43% | 9.22% | 8.98% | 8.75% | 8.53% | 8.32% | 8.11% | |
| Other Expenses: | |||||||||||||
| Other Payroll | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Meals and Entertainment | $0 | $0 | $400 | $400 | $400 | $400 | $400 | $400 | $400 | $400 | $400 | $400 | |
| Trade Shows and Association Dues | $0 | $0 | $0 | $0 | $0 | $1,500 | $0 | $0 | $0 | $0 | $2,500 | $0 | |
| Subscriptions | $150 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Business Travel | $1,000 | $1,000 | $2,000 | $1,000 | $1,000 | $1,000 | $1,000 | $1,000 | $1,000 | $1,000 | $1,000 | $1,000 | |
| Total Other Expenses | $1,150 | $1,000 | $2,400 | $1,400 | $1,400 | $2,900 | $1,400 | $1,400 | $1,400 | $1,400 | $3,900 | $1,400 | |
| Other % | 1437.50% | 200.00% | 10.84% | 3.42% | 2.35% | 3.70% | 1.44% | 1.40% | 1.37% | 1.33% | 3.62% | 1.27% | |
| Total Operating Expenses | $20,617 | $18,967 | $20,367 | $19,367 | $19,367 | $20,867 | $21,867 | $19,367 | $19,367 | $19,367 | $21,867 | $19,367 | |
| Profit Before Interest and Taxes | ($30,537) | ($28,467) | ($15,747) | $3,993 | $22,743 | $29,672 | $45,625 | $47,968 | $46,630 | $46,315 | $43,526 | $48,469 | |
| EBITDA | ($30,337) | ($28,267) | ($15,547) | $4,193 | $22,943 | $29,872 | $45,825 | $48,168 | $46,830 | $46,515 | $43,726 | $48,669 | |
| Interest Expense | $56 | $53 | $51 | $49 | $46 | $44 | $41 | $39 | $36 | $34 | $32 | $29 | |
| Taxes Incurred | ($9,178) | ($8,556) | ($4,739) | $1,183 | $6,809 | $8,889 | $13,675 | $14,379 | $13,978 | $13,884 | $13,048 | $14,532 | |
| Net Profit | ($21,415) | ($19,964) | ($11,058) | $2,761 | $15,888 | $20,740 | $31,909 | $33,551 | $32,616 | $32,396 | $30,446 | $33,908 | |
| Net Profit/Sales | -26768.79% | -3992.82% | -49.93% | 6.75% | 26.63% | 26.44% | 32.80% | 33.59% | 31.82% | 30.81% | 28.24% | 30.67% | |
| Pro Forma Cash Flow | |||||||||||||
| Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | ||
| Cash Received | |||||||||||||
| Cash from Operations | |||||||||||||
| Cash Sales | $80 | $500 | $22,150 | $40,900 | $59,660 | $78,432 | $97,268 | $99,872 | $102,496 | $105,146 | $107,825 | $110,540 | |
| Subtotal Cash from Operations | $80 | $500 | $22,150 | $40,900 | $59,660 | $78,432 | $97,268 | $99,872 | $102,496 | $105,146 | $107,825 | $110,540 | |
| Additional Cash Received | |||||||||||||
| Sales Tax, VAT, HST/GST Received | 0.00% | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| New Current Borrowing | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| New Other Liabilities (interest-free) | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| New Long-term Liabilities | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Sales of Other Current Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Sales of Long-term Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| New Investment Received | $475,000 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Subtotal Cash Received | $475,080 | $500 | $22,150 | $40,900 | $59,660 | $78,432 | $97,268 | $99,872 | $102,496 | $105,146 | $107,825 | $110,540 | |
| Expenditures | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | |
| Expenditures from Operations | |||||||||||||
| Cash Spending | $14,000 | $14,000 | $21,530 | $21,540 | $21,550 | $31,893 | $33,777 | $36,537 | $40,500 | $43,465 | $46,432 | $46,704 | |
| Bill Payments | $243 | $7,261 | $6,438 | $11,642 | $16,586 | $22,141 | $25,792 | $31,323 | $29,571 | $29,178 | $29,140 | $30,713 | |
| Subtotal Spent on Operations | $14,243 | $21,261 | $27,968 | $33,182 | $38,136 | $54,034 | $59,569 | $67,860 | $70,071 | $72,643 | $75,573 | $77,417 | |
| Additional Cash Spent | |||||||||||||
| Sales Tax, VAT, HST/GST Paid Out | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Principal Repayment of Current Borrowing | $292 | $292 | $292 | $292 | $292 | $292 | $292 | $292 | $292 | $292 | $292 | $288 | |
| Other Liabilities Principal Repayment | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Long-term Liabilities Principal Repayment | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Purchase Other Current Assets | $0 | $0 | $10,000 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Purchase Long-term Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Dividends | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Subtotal Cash Spent | $14,535 | $21,553 | $38,260 | $33,474 | $38,428 | $54,326 | $59,861 | $68,152 | $70,363 | $72,935 | $75,865 | $77,705 | |
| Net Cash Flow | $460,545 | ($21,053) | ($16,110) | $7,426 | $21,232 | $24,106 | $37,408 | $31,720 | $32,134 | $32,211 | $31,960 | $32,835 | |
| Cash Balance | $464,545 | $443,492 | $427,382 | $434,808 | $456,040 | $480,145 | $517,553 | $549,273 | $581,407 | $613,618 | $645,578 | $678,414 | |
| Pro Forma Balance Sheet | |||||||||||||
| Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | ||
| Assets | Starting Balances | ||||||||||||
| Current Assets | |||||||||||||
| Cash | $4,000 | $464,545 | $443,492 | $427,382 | $434,808 | $456,040 | $480,145 | $517,553 | $549,273 | $581,407 | $613,618 | $645,578 | $678,414 |
| Other Current Assets | $1 | $1 | $1 | $10,001 | $10,001 | $10,001 | $10,001 | $10,001 | $10,001 | $10,001 | $10,001 | $10,001 | $10,001 |
| Total Current Assets | $4,001 | $464,546 | $443,493 | $437,383 | $444,809 | $466,041 | $490,146 | $527,554 | $559,274 | $591,408 | $623,619 | $655,579 | $688,415 |
| Long-term Assets | |||||||||||||
| Long-term Assets | $26,000 | $26,000 | $26,000 | $26,000 | $26,000 | $26,000 | $26,000 | $26,000 | $26,000 | $26,000 | $26,000 | $26,000 | $26,000 |
| Accumulated Depreciation | $11,000 | $11,200 | $11,400 | $11,600 | $11,800 | $12,000 | $12,200 | $12,400 | $12,600 | $12,800 | $13,000 | $13,200 | $13,400 |
| Total Long-term Assets | $15,000 | $14,800 | $14,600 | $14,400 | $14,200 | $14,000 | $13,800 | $13,600 | $13,400 | $13,200 | $13,000 | $12,800 | $12,600 |
| Total Assets | $19,001 | $479,346 | $458,093 | $451,783 | $459,009 | $480,041 | $503,946 | $541,154 | $572,674 | $604,608 | $636,619 | $668,379 | $701,015 |
| Liabilities and Capital | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | |
| Current Liabilities | |||||||||||||
| Accounts Payable | $0 | $7,052 | $6,055 | $11,096 | $15,852 | $21,288 | $24,746 | $30,337 | $28,598 | $28,209 | $28,115 | $29,722 | $28,737 |
| Current Borrowing | $7,000 | $6,708 | $6,416 | $6,124 | $5,832 | $5,540 | $5,248 | $4,956 | $4,664 | $4,372 | $4,080 | $3,788 | $3,500 |
| Other Current Liabilities | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Subtotal Current Liabilities | $7,000 | $13,760 | $12,471 | $17,220 | $21,684 | $26,828 | $29,994 | $35,293 | $33,262 | $32,581 | $32,195 | $33,510 | $32,237 |
| Long-term Liabilities | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Total Liabilities | $7,000 | $13,760 | $12,471 | $17,220 | $21,684 | $26,828 | $29,994 | $35,293 | $33,262 | $32,581 | $32,195 | $33,510 | $32,237 |
| Paid-in Capital | $55,000 | $530,000 | $530,000 | $530,000 | $530,000 | $530,000 | $530,000 | $530,000 | $530,000 | $530,000 | $530,000 | $530,000 | $530,000 |
| Retained Earnings | ($25,999) | ($42,999) | ($42,999) | ($42,999) | ($42,999) | ($42,999) | ($42,999) | ($42,999) | ($42,999) | ($42,999) | ($42,999) | ($42,999) | ($42,999) |
| Earnings | ($17,000) | ($21,415) | ($41,379) | ($52,438) | ($49,676) | ($33,788) | ($13,048) | $18,860 | $52,411 | $85,026 | $117,423 | $147,869 | $181,777 |
| Total Capital | $12,001 | $465,586 | $445,622 | $434,563 | $437,325 | $453,213 | $473,953 | $505,861 | $539,412 | $572,027 | $604,424 | $634,870 | $668,778 |
| Total Liabilities and Capital | $19,001 | $479,346 | $458,093 | $451,783 | $459,009 | $480,041 | $503,946 | $541,154 | $572,674 | $604,608 | $636,619 | $668,379 | $701,015 |
| Net Worth | $12,001 | $465,586 | $445,622 | $434,563 | $437,325 | $453,213 | $473,953 | $505,861 | $539,412 | $572,027 | $604,424 | $634,870 | $668,778 |
