eDocFile

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Internet Court Documents Business Plan

Management Summary

Currently, we have two employees. Both are founders. No new staff will be joining the company until the beta version is completed. We use a loosely affiliated network of retired judges, practicing lawyers, law professors and legal professionals who provide advice and insight about the market and other key criteria. This is done on an ad hoc basis. The plan for acquiring talent is to use this network as recruiting agents. eDocFile wants its initial core recruits to be seasoned professionals from the legal industry. We have a short list of professionals who have expressed interest in joining the company; many conditioned their joining us subject to capital formation.

6.1 Organizational Structure

At the outset, eDocFile will have a flat organizational structure. This will allow for transparent and seamless communication. It will also allow the company to be responsive to customer needs by being proactive in design and development. The primary functional group will be a consulting team, composed of an experienced legal professional and an IT professional. Each team will be responsible for sales, support and maintenance of accounts. The company will be comprised of three main functional areas initially: R&D, marketing and sales, and HR and CEO responsibilities.

R&D: This group will focus on cutting edge product development and maintenance of the software. R&D will dovetail with marketing to guarantee customer needs are met and exceeded.

Marketing and Sales: Branding, positioning and market research will form the cornerstone of our marketing communications program. This team has to develop a program that is in accordance with company culture and our mission statement, yet it has to responsive to customer needs and changing market conditions. To balance competing interests of short term and long term goals the marketing team has to devise a dynamic feed back data loop that integrates internal R&D data with external market data. This system would become a critical component of our competitive advantage. Customer training will also fall under the domain of marketing.

HR and CEO: HR responsibilities will include much of the culture building and will interface with the training programs in marketing. HR will focus on reinforcing behaviors that create company culture. The CEO is the chief salesperson and chief financial officer. The CEO will also be responsible for attracting quality and expertise to the company.

6.2 Management Team

The management team will consist of a CEO, a COO and a Board of Directors. The CEO will have a legal background, (preferably a judge) and be familiar with current Internet and extranet technology. Claire Xoe will serve as CEO until the proper candidate is found.

The Board of Directors (12) will all come from the ranks of retired judges and lawyers and at least three must have corporate experience preferably with management backgrounds.

Claire Xoe: CEO and founder: Claire has worked and consulted for Internet start-ups in sales and marketing for the last three years. She recently left LegalAnywhere, an Internet company based in New York City, NY to found eDocFile. Claire holds science, engineering and humanities undergraduate degrees. She also holds a JD and MBA from Cornell University.

Brian Sliver: COO and founder. Brian has been involved in Internet start-ups for about 4 years and has considerable experience in technology and networking. Brian holds an undergraduate degree in Sociology from Dartmouth College and will complete his JD from Cornell University in 2004.

6.3 Management Team Gaps

The start-up management team lacks experience in the day to day functioning of the court system. This challenge will be addressed and defused by hiring from within the ranks of the legal community.

6.4 Personnel Plan

Initially eDocFile will offer a standardized pay structure to all its employees. The difference in pay scale will be made up in stock options. This is a performance based incentive system and is designed to elicit equality among all employees and generate ownership among all employees. No new employees will be added until the beta version is completed. When we do start hiring, an office manager, sales team, and marketing group will be recruited.

Personnel Plan
Year 1 Year 2 Year 3
CEO $18,000 $36,000 $36,000
COO $18,000 $36,000 $36,000
Office Manager $18,000 $36,000 $36,000
Sales Consultants $102,000 $720,000 $1,080,000
Programmers/ Technicians $56,004 $360,000 $540,000
Customer Service $50,004 $432,000 $648,000
Marketing $43,992 $288,000 $432,000
Other $6,000 $72,000 $108,000
Total People 10 49 58
Total Payroll $312,000 $1,980,000 $2,916,000