| Sales Forecast | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Unit Sales | |||||||||||||
| Coffee (based on average) | 0% | 400 | 680 | 750 | 970 | 1,019 | 1,070 | 1,102 | 1,135 | 1,169 | 1,204 | 1,240 | 1,277 |
| Specialty Drinks (based on average) | 0% | 225 | 300 | 400 | 546 | 573 | 602 | 620 | 638 | 657 | 677 | 698 | 718 |
| Email Memberships | 0% | 300 | 320 | 425 | 695 | 729 | 766 | 804 | 844 | 886 | 931 | 977 | 1,026 |
| Hourly Internet Fees | 0% | 1,000 | 1,800 | 2,500 | 3,245 | 3,343 | 3,443 | 3,546 | 3,653 | 3,762 | 3,875 | 3,991 | 4,111 |
| Baked Goods (based on average) | 0% | 1,000 | 1,400 | 300 | 2,950 | 3,039 | 3,130 | 3,224 | 3,321 | 3,420 | 3,523 | 3,629 | 3,737 |
| Total Unit Sales | 2,925 | 4,500 | 4,375 | 8,406 | 8,703 | 9,011 | 9,296 | 9,591 | 9,894 | 10,210 | 10,535 | 10,869 | |
| Unit Prices | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Coffee (based on average) | $1.00 | $1.00 | $1.00 | $1.00 | $1.00 | $1.00 | $1.00 | $1.00 | $1.00 | $1.00 | $1.00 | $1.00 | |
| Specialty Drinks (based on average) | $2.00 | $2.00 | $2.00 | $2.00 | $2.00 | $2.00 | $2.00 | $2.00 | $2.00 | $2.00 | $2.00 | $2.00 | |
| Email Memberships | $10.00 | $10.00 | $10.00 | $10.00 | $10.00 | $10.00 | $10.00 | $10.00 | $10.00 | $10.00 | $10.00 | $10.00 | |
| Hourly Internet Fees | $2.50 | $2.50 | $2.50 | $2.50 | $2.50 | $2.50 | $2.50 | $2.50 | $2.50 | $2.50 | $2.50 | $2.50 | |
| Baked Goods (based on average) | $1.25 | $1.25 | $1.25 | $1.25 | $1.25 | $1.25 | $1.25 | $1.25 | $1.25 | $1.25 | $1.25 | $1.25 | |
| Sales | |||||||||||||
| Coffee (based on average) | $400 | $680 | $750 | $970 | $1,019 | $1,070 | $1,102 | $1,135 | $1,169 | $1,204 | $1,240 | $1,277 | |
| Specialty Drinks (based on average) | $450 | $600 | $800 | $1,092 | $1,146 | $1,204 | $1,240 | $1,276 | $1,314 | $1,354 | $1,396 | $1,436 | |
| Email Memberships | $3,000 | $3,200 | $4,250 | $6,950 | $7,290 | $7,660 | $8,040 | $8,440 | $8,860 | $9,310 | $9,770 | $10,260 | |
| Hourly Internet Fees | $2,500 | $4,500 | $6,250 | $8,113 | $8,358 | $8,608 | $8,865 | $9,133 | $9,405 | $9,688 | $9,978 | $10,278 | |
| Baked Goods (based on average) | $1,250 | $1,750 | $375 | $3,688 | $3,799 | $3,913 | $4,030 | $4,151 | $4,275 | $4,404 | $4,536 | $4,671 | |
| Total Sales | $7,600 | $10,730 | $12,425 | $20,812 | $21,611 | $22,454 | $23,277 | $24,135 | $25,023 | $25,959 | $26,920 | $27,922 | |
| Direct Unit Costs | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Coffee (based on average) | 25.00% | $0.25 | $0.25 | $0.25 | $0.25 | $0.25 | $0.25 | $0.25 | $0.25 | $0.25 | $0.25 | $0.25 | $0.25 |
| Specialty Drinks (based on average) | 25.00% | $0.50 | $0.50 | $0.50 | $0.50 | $0.50 | $0.50 | $0.50 | $0.50 | $0.50 | $0.50 | $0.50 | $0.50 |
| Email Memberships | 25.00% | $2.50 | $2.50 | $2.50 | $2.50 | $2.50 | $2.50 | $2.50 | $2.50 | $2.50 | $2.50 | $2.50 | $2.50 |
| Hourly Internet Fees | 25.00% | $0.63 | $0.63 | $0.63 | $0.63 | $0.63 | $0.63 | $0.63 | $0.63 | $0.63 | $0.63 | $0.63 | $0.63 |
| Baked Goods (based on average) | 25.00% | $0.31 | $0.31 | $0.31 | $0.31 | $0.31 | $0.31 | $0.31 | $0.31 | $0.31 | $0.31 | $0.31 | $0.31 |
| Direct Cost of Sales | |||||||||||||
| Coffee (based on average) | $100 | $170 | $188 | $243 | $255 | $268 | $276 | $284 | $292 | $301 | $310 | $319 | |
| Specialty Drinks (based on average) | $113 | $150 | $200 | $273 | $287 | $301 | $310 | $319 | $329 | $339 | $349 | $359 | |
| Email Memberships | $750 | $800 | $1,063 | $1,738 | $1,823 | $1,915 | $2,010 | $2,110 | $2,215 | $2,328 | $2,443 | $2,565 | |
| Hourly Internet Fees | $625 | $1,125 | $1,563 | $2,028 | $2,089 | $2,152 | $2,216 | $2,283 | $2,351 | $2,422 | $2,494 | $2,569 | |
| Baked Goods (based on average) | $313 | $438 | $94 | $922 | $950 | $978 | $1,008 | $1,038 | $1,069 | $1,101 | $1,134 | $1,168 | |
| Subtotal Direct Cost of Sales | $1,900 | $2,683 | $3,106 | $5,203 | $5,403 | $5,614 | $5,819 | $6,034 | $6,256 | $6,490 | $6,730 | $6,980 | |
| Personnel Plan | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Owner | 0% | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 |
| Part Time 1 | 0% | $660 | $660 | $660 | $660 | $660 | $660 | $660 | $660 | $660 | $660 | $660 | $660 |
| Part Time 2 | 0% | $660 | $660 | $660 | $660 | $660 | $660 | $660 | $660 | $660 | $660 | $660 | $660 |
| Part Time 3 | 0% | $660 | $660 | $660 | $660 | $660 | $660 | $660 | $660 | $660 | $660 | $660 | $660 |
| Part Time 4 | 0% | $660 | $660 | $660 | $660 | $660 | $660 | $660 | $660 | $660 | $660 | $660 | $660 |
| Part Time 5 | 0% | $660 | $660 | $660 | $660 | $660 | $660 | $660 | $660 | $660 | $660 | $660 | $660 |
| Part Time 6 | 0% | $0 | $0 | $0 | $0 | $0 | $0 | $660 | $660 | $660 | $660 | $660 | $660 |
| Technician | 0% | $1,500 | $1,500 | $1,500 | $1,500 | $1,500 | $1,500 | $1,650 | $1,815 | $1,997 | $2,196 | $2,416 | $2,657 |
| Manager | 0% | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $2,000 | $2,000 |
| Total People | 7 | 7 | 7 | 7 | 7 | 7 | 8 | 8 | 8 | 8 | 9 | 9 | |
| Total Payroll | $6,800 | $6,800 | $6,800 | $6,800 | $6,800 | $6,800 | $7,610 | $7,775 | $7,957 | $8,156 | $10,376 | $10,617 | |
| General Assumptions | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Plan Month | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | |
| Current Interest Rate | 8.00% | 8.00% | 8.00% | 8.00% | 8.00% | 8.00% | 8.00% | 8.00% | 8.00% | 8.00% | 8.00% | 8.00% | |
| Long-term Interest Rate | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | |
| Tax Rate | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | |
| Other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |
| Pro Forma Profit and Loss | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Sales | $7,600 | $10,730 | $12,425 | $20,812 | $21,611 | $22,454 | $23,277 | $24,135 | $25,023 | $25,959 | $26,920 | $27,922 | |
| Direct Cost of Sales | $1,900 | $2,683 | $3,106 | $5,203 | $5,403 | $5,614 | $5,819 | $6,034 | $6,256 | $6,490 | $6,730 | $6,980 | |
| Other Costs of Sales | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Total Cost of Sales | $1,900 | $2,683 | $3,106 | $5,203 | $5,403 | $5,614 | $5,819 | $6,034 | $6,256 | $6,490 | $6,730 | $6,980 | |
| Gross Margin | $5,700 | $8,048 | $9,319 | $15,609 | $16,208 | $16,841 | $17,458 | $18,101 | $18,767 | $19,469 | $20,190 | $20,941 | |
| Gross Margin % | 75.00% | 75.00% | 75.00% | 75.00% | 75.00% | 75.00% | 75.00% | 75.00% | 75.00% | 75.00% | 75.00% | 75.00% | |
| Expenses | |||||||||||||
| Payroll | $6,800 | $6,800 | $6,800 | $6,800 | $6,800 | $6,800 | $7,610 | $7,775 | $7,957 | $8,156 | $10,376 | $10,617 | |
| Marketing/Promotion | $4,000 | $4,000 | $3,250 | $2,500 | $2,500 | $2,500 | $2,500 | $2,500 | $2,500 | $2,500 | $2,500 | $2,500 | |
| Depreciation | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Rent | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | |
| Utilities | $760 | $760 | $760 | $760 | $760 | $760 | $760 | $760 | $760 | $760 | $760 | $760 | |
| Insurance | $500 | $500 | $500 | $500 | $500 | $500 | $500 | $500 | $500 | $500 | $500 | $500 | |
| Payroll Taxes | 15% | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Other | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Total Operating Expenses | $14,060 | $14,060 | $13,310 | $12,560 | $12,560 | $12,560 | $13,370 | $13,535 | $13,717 | $13,916 | $16,136 | $16,377 | |
| Profit Before Interest and Taxes | ($8,360) | ($6,013) | ($3,991) | $3,049 | $3,648 | $4,281 | $4,088 | $4,566 | $5,050 | $5,553 | $4,054 | $4,564 | |
| EBITDA | ($8,360) | ($6,013) | ($3,991) | $3,049 | $3,648 | $4,281 | $4,088 | $4,566 | $5,050 | $5,553 | $4,054 | $4,564 | |
| Interest Expense | $250 | $239 | $227 | $215 | $204 | $205 | $194 | $182 | $170 | $159 | $147 | $133 | |
| Taxes Incurred | ($2,583) | ($1,875) | ($1,265) | $850 | $1,033 | $1,223 | $1,168 | $1,315 | $1,464 | $1,618 | $1,172 | $1,329 | |
| Net Profit | ($6,027) | ($4,376) | ($2,953) | $1,984 | $2,411 | $2,853 | $2,726 | $3,069 | $3,416 | $3,776 | $2,735 | $3,102 | |
| Net Profit/Sales | -79.31% | -40.78% | -23.76% | 9.53% | 11.16% | 12.70% | 11.71% | 12.72% | 13.65% | 14.55% | 10.16% | 11.11% | |
| Pro Forma Cash Flow | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Cash Received | |||||||||||||
| Cash from Operations | |||||||||||||
| Cash Sales | $7,600 | $10,730 | $12,425 | $20,812 | $21,611 | $22,454 | $23,277 | $24,135 | $25,023 | $25,959 | $26,920 | $27,922 | |
| Subtotal Cash from Operations | $7,600 | $10,730 | $12,425 | $20,812 | $21,611 | $22,454 | $23,277 | $24,135 | $25,023 | $25,959 | $26,920 | $27,922 | |
| Additional Cash Received | |||||||||||||
| Sales Tax, VAT, HST/GST Received | 0.00% | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| New Current Borrowing | $0 | $0 | $0 | $0 | $0 | $2,000 | $0 | $0 | $0 | $0 | $0 | $0 | |
| New Other Liabilities (interest-free) | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| New Long-term Liabilities | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Sales of Other Current Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Sales of Long-term Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| New Investment Received | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Subtotal Cash Received | $7,600 | $10,730 | $12,425 | $20,812 | $21,611 | $24,454 | $23,277 | $24,135 | $25,023 | $25,959 | $26,920 | $27,922 | |
| Expenditures | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Expenditures from Operations | |||||||||||||
| Cash Spending | $6,800 | $6,800 | $6,800 | $6,800 | $6,800 | $6,800 | $7,610 | $7,775 | $7,957 | $8,156 | $10,376 | $10,617 | |
| Bill Payments | $224 | $6,806 | $9,085 | $9,172 | $14,074 | $12,613 | $13,017 | $13,159 | $13,518 | $13,885 | $14,254 | $14,063 | |
| Subtotal Spent on Operations | $7,024 | $13,606 | $15,885 | $15,972 | $20,874 | $19,413 | $20,627 | $20,934 | $21,475 | $22,041 | $24,630 | $24,680 | |
| Additional Cash Spent | |||||||||||||
| Sales Tax, VAT, HST/GST Paid Out | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Principal Repayment of Current Borrowing | $750 | $750 | $750 | $750 | $750 | $750 | $750 | $750 | $750 | $750 | $750 | $1,040 | |
| Other Liabilities Principal Repayment | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Long-term Liabilities Principal Repayment | $800 | $800 | $800 | $800 | $800 | $800 | $800 | $800 | $800 | $800 | $800 | $800 | |
| Purchase Other Current Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Purchase Long-term Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Dividends | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Subtotal Cash Spent | $8,574 | $15,156 | $17,435 | $17,522 | $22,424 | $20,963 | $22,177 | $22,484 | $23,025 | $23,591 | $26,180 | $26,520 | |
| Net Cash Flow | ($974) | ($4,426) | ($5,010) | $3,290 | ($813) | $3,491 | $1,100 | $1,651 | $1,998 | $2,368 | $740 | $1,402 | |
| Cash Balance | $23,026 | $18,600 | $13,589 | $16,879 | $16,066 | $19,557 | $20,657 | $22,308 | $24,307 | $26,675 | $27,415 | $28,817 | |
| Pro Forma Balance Sheet | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Assets | Starting Balances | ||||||||||||
| Current Assets | |||||||||||||
| Cash | $24,000 | $23,026 | $18,600 | $13,589 | $16,879 | $16,066 | $19,557 | $20,657 | $22,308 | $24,307 | $26,675 | $27,415 | $28,817 |
| Inventory | $2,000 | $1,900 | $2,683 | $3,106 | $5,203 | $5,403 | $5,614 | $5,819 | $6,034 | $6,256 | $6,490 | $6,730 | $6,980 |
| Other Current Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Total Current Assets | $26,000 | $24,926 | $21,282 | $16,696 | $22,082 | $21,469 | $25,170 | $26,476 | $28,342 | $30,562 | $33,165 | $34,145 | $35,797 |
| Long-term Assets | |||||||||||||
| Long-term Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Accumulated Depreciation | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Total Long-term Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Total Assets | $26,000 | $24,926 | $21,282 | $16,696 | $22,082 | $21,469 | $25,170 | $26,476 | $28,342 | $30,562 | $33,165 | $34,145 | $35,797 |
| Liabilities and Capital | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Current Liabilities | |||||||||||||
| Accounts Payable | $0 | $6,503 | $8,785 | $8,701 | $13,654 | $12,180 | $12,578 | $12,709 | $13,055 | $13,410 | $13,786 | $13,581 | $13,972 |
| Current Borrowing | $9,290 | $8,540 | $7,790 | $7,040 | $6,290 | $5,540 | $6,790 | $6,040 | $5,290 | $4,540 | $3,790 | $3,040 | $2,000 |
| Other Current Liabilities | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Subtotal Current Liabilities | $9,290 | $15,043 | $16,575 | $15,741 | $19,944 | $17,720 | $19,368 | $18,749 | $18,345 | $17,950 | $17,576 | $16,621 | $15,972 |
| Long-term Liabilities | $24,000 | $23,200 | $22,400 | $21,600 | $20,800 | $20,000 | $19,200 | $18,400 | $17,600 | $16,800 | $16,000 | $15,200 | $14,400 |
| Total Liabilities | $33,290 | $38,243 | $38,975 | $37,341 | $40,744 | $37,720 | $38,568 | $37,149 | $35,945 | $34,750 | $33,576 | $31,821 | $30,372 |
| Paid-in Capital | $55,000 | $55,000 | $55,000 | $55,000 | $55,000 | $55,000 | $55,000 | $55,000 | $55,000 | $55,000 | $55,000 | $55,000 | $55,000 |
| Retained Earnings | ($62,290) | ($62,290) | ($62,290) | ($62,290) | ($62,290) | ($62,290) | ($62,290) | ($62,290) | ($62,290) | ($62,290) | ($62,290) | ($62,290) | ($62,290) |
| Earnings | $0 | ($6,027) | ($10,403) | ($13,356) | ($11,372) | ($8,961) | ($6,108) | ($3,382) | ($313) | $3,103 | $6,879 | $9,614 | $12,716 |
| Total Capital | ($7,290) | ($13,317) | ($17,693) | ($20,646) | ($18,662) | ($16,251) | ($13,398) | ($10,672) | ($7,603) | ($4,187) | ($411) | $2,324 | $5,426 |
| Total Liabilities and Capital | $26,000 | $24,926 | $21,282 | $16,696 | $22,082 | $21,469 | $25,170 | $26,476 | $28,342 | $30,562 | $33,165 | $34,145 | $35,797 |
| Net Worth | ($7,290) | ($13,317) | ($17,693) | ($20,646) | ($18,662) | ($16,251) | ($13,398) | ($10,672) | ($7,603) | ($4,187) | ($411) | $2,324 | $5,426 |