Pegasus Sports

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Inline Skating Products Business Plan

Management Summary

Our group has very diverse talents that seem to complement each other well. Our common bond is our love for skating and fitness. We will create small businesses by teaching independent producers how to make our products. We have developed partnerships so we can control production quality and maintain exclusivity of all products produced.

6.1 Organizational Structure

Pegasus Sports International is organized in three main functional areas: production, sales, and administrative. We all have our assigned jobs but can and will help each other in other areas whenever necessary.

Sal and Sandi will continue to cooperate on product development. Sal Chavez and Sandi Arnold, as owners, are willing to accept the wages shown in the Personnel Table, for the first year in order to help Pegasus Sports International to grow past the break-even point, with the expectations of a steady growth in salary as Pegasus Sports International becomes more successful.

6.2 Management Team

Sal M. Chavez, CEO, has over 23 years of skating experience and is the main force behind our company having earned the respect and good standing in the skating community. He has not driven an automobile in five years, instead skating for all his transportation needs. Because of skating instead of driving, he has not only regained his health, but is now in the best health condition ever thanks to skating. He has worked as a designer of skate products in the past for companies such as ZFlex, Dog Town, and Cheap Skates. This has given him some insight into product development. For the last three years, he worked selling skates at local skate shops and has developed a feel for skaters' needs and market trends. In college, he majored in chemistry and physics, which has helped tremendously in identifying and developing products that are applicable to our needs.

Sandi M. Arnold, Vice President, loves skating for fitness and speed, which is a real asset for the company. Her ability in the inventing process is invaluable. Sandi's ability to input ideas when developing products and production procedures makes her a perfect partner in our endeavors.

Beth Laird, our Administrator, and Web Master, has been skating for many years. Beth has been doing our administration work and has been helping to make Pegasus Sports International a reality. Her computer and organizational skills are an imperative part of our development.

6.3 Management Team Gaps

To maintain a lower start-up budget, Sal and Sandi will be the only salaried employees until at least nine months into our operation. We wish to bring Beth into a salaried position as soon as possible. Beth will receive a 10% commission on website orders until the company can afford to hire her full-time. Beth will receive 10% of Pegasus Sports International ownership.

6.4 Personnel Plan

The personnel plan calls for increasing head count by one more employee by April, 2000 since an increase in forecasted sales necessitate more administrative help.

Our aim is to increase salary and compensation in line with a projected increase in sales and profits. Our overall personnel costs for the first 12 months, which includes principals only, is shown below. The present personnel cost figure is subject to change as business demands it.

Personnel Plan
Year 1 Year 2 Year 3
Sal $20,000 $40,000 $50,000
Sandi $15,000 $40,000 $50,000
Other $0 $200,000 $300,000
Total People 2 10 15
Total Payroll $35,000 $280,000 $400,000