The Skate Zone

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Inline Hockey Service Business Plan

Executive Summary

The Skate Zone has been formed to implement inline skate hockey services. The Skate Zone is a Miami-based company whose mission is to promote the sport of hockey and make it available to all.  

The company's initial strategy is to promote and facilitate one of the country's fastest growing sports leagues, Roller Hockey. The National Sporting Goods Association (NSGA) shows there has been a steady growth in participation since 1993. The company's goal is to provide a professional and safe environment for inline hockey, with added support to provide entertainment and physical fitness for players all ages. In conjunction with the hockey rink, a snack bar will enable players and patrons to enjoy food and drink during games and practices. Further endeavors will include bringing inline hockey products such as skates, body protection equipment, sticks, and jerseys with team logos into an in-house Pro Shop.

The company anticipates it will generate income from these specific areas:

  • Registration fees. Person(s) who will be playing hockey will be required to pay a seasonal fee to play in the league.

  • Concessions and equipment. Earnings received for food and drink items. Future endeavors are to have certain equipment for sale that players can utilize for sports activities.

  • Special functions. Miscellaneous use for the rink that payment will be received for operational expenses deemed necessary.