Soccer is a popular sport in Wingback County. Currently there are 6,000 children participating in the youth soccer leagues, and 3,000 adults participating in the adult league. The number of players are growing dramatically. There are two factors that are impacting the popularity of soccer.
The first is the large number of children in the county under the age of 12. There are approximately 30,000 children in the county under the age of 12. The projection is that the percentage of children under the age of 12 will continue to grow for the next five years. The most popular sport with this age group is soccer.
The second factor is the growing number of young people between the ages of 24 - 35 that are participating in team sports. Participation in coed softball has increased by 20% each year for the past three years. The demand for fields has led to the county building four new playing fields this year. Adult outdoor soccer league has grown by 50% over the past two years. Currently, there are 24 adult league teams participating in the outdoor city soccer league.
4.1 Market Segmentation
Dribbling Indoor soccer will focus on the following target customers: