Visigoth Imports, Inc.

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Import Export Business Plan

Strategy and Implementation Summary

Our firm's business strategy is to enter into a focused or niche market where it can offer a higher standard of service to its specialized clients. This will allow us to charge a slightly higher fees to our clients for these differentiated services.

5.1 Sales Strategy

Visigoth intends to develop sales by establishing close contact with potential clients. We will begin by offering a free consultation in terms of overall cost, service, and delivery. In addition, we intend to promote our management team's extensive experience both with German gift manufacturers and artisans, and our knowledge of the produce trade environment to draw in our target market segments.

5.1.1 Sales Forecast

Sales are based on the various contracts we anticipate acquiring in the two market segments. Revenues consist of a commission rate charged to our clients based on the dollar amount of goods moved and include projected average costs plus an undisclosed profit margin. Sales are expected to vary somewhat month to month, but are only slightly cyclical on the import end. The exports are expected to be highly cyclical. The company does not have any significant direct costs of sales.

Sales Forecast
Year 1 Year 2 Year 3
Leavenworth imports $127,000 $145,000 $189,000
PCC farm exports $33,000 $56,000 $77,000
Total Sales $160,000 $201,000 $266,000
Direct Cost of Sales Year 1 Year 2 Year 3
Leavenworth imports $0 $0 $0
PCC farm exports $0 $0 $0
Subtotal Direct Cost of Sales $0 $0 $0

5.2 Marketing Strategy

Visigoth intends to leverage its contacts with the Leavenworth city council and the Puget Consumers Co-op in order to draw in new clients. The city council works very closely with local businesses in facilitating all aspects of business management in order to keep tourism flowing. Because of this, Visigoth has already signed contracts with nine Leavenworth businesses and we expect to gain a dominant market share within the town.

The PCC will be recommending Visigoth Imports, Inc. to its new farmers as long as we can keep shipping costs within accepted limits. Therefore we expect to have a large proportion of member farmers use our services.