Interior Views focuses on selling decorator fabric for use in the home. It is available through the purchase of in-stock fabric and through a special order arrangement. Other fabric-related complementary products include trims, pillows, ribbon, and thread.
Additional products now available in the store include:
Initially, our eBay store will focus on fabrics and home decorating products and accessories. The size, weight, and custom dimension shipping constraints on our "Oval Office Iron" wrought iron drapery hardware will initially preclude our offering this product line on the eBay store.
Our primary points of differentiation offer these qualities:
Interior Views will qualify for the most attractive retail discount through these suppliers, offering greater profit margins and more competitive pricing for bolt purchases in quantities of 50 to 60 yards, or in half of that yardage with a "cutting fee" that often increases cost per yard by $.50 to $1.00 depending on the source. The primary product lines will include fabrics from the following textile sources:
Complementary accessories, including fabric trims, drapery hardware, and hard-covering window treatments, are supplied from the following sources:
Again, we have also created a line of metal drapery hardware called "Oval Office Iron" that has replace the Antique Drapery Rod line. A local craftsman, Mike Overman, produces these products based on our specifications and requirements.
Our competition has changed. When we opened the store, we considered the classic fabric stores within the state to offer the greatest amount of competition. The competitors have increased primarily due to expansion of nationally recognized businesses.
Our most significant piece of literature continues to be the newsletter. This "federal-style" newsletter goes out three times each year and features:
The newsletter is sent bulk mail and we also send postcards to promote a special sale and/or event.
Our informational website will now display our newsletter online, and have an archives of previous issues. We will use our eBay customer database to send email newsletters to those who opt-in to the service.
All of our new literature and reprints of current material will include listings or active links to our home site and our eBay store site.
A majority of the fabric is purchased through 12 major fabricators. Reps visit regularly, they are available by phone, and are present at the four major trade shows that occur throughout the country.
Trims and Notions
There are three major sources of trim and notion providers.
Drapery and Window Treatment Goods
Hunter Douglas is the primary source of hard window coverings including duettes, vignettes, verticals, shutters, and other products. The "Oval Office Iron" line is created by local craftsman.
Our eBay store sales will be fulfilled from Interior Views' main inventory.
Technology has changed the industry and the business through the Internet. Information about product availability and pricing is easily available. The low cost and easy process of shipping fabric has made this more interesting.
With the establishment of its eBay store and through better utilization of its existing website Interior Views will leverage this new retail channel to its advantage.
Future products may include: