The Scarlet Tassel has a very strong, experienced and professional management team in co-owners Deirdre Staab and Shelly Dozier-Mckee, with 36 years of combined experience. Each brings to the business their own area of expertise leaving few gaps of knowledge.
Shelly Dozier-Mckee, Co-Owner/Manager - Merchandising & Marketing
Shelly has spent 17 years in the retail and catalog industry, with direct experience in men's and women's apparel, footwear, personal accessories, gifts and home decor. She spent 10 years with a large-scale industry-leading international retail and catalog company in the Seattle area. Her extensive background has included positions such as buyer, senior buyer, director of merchandising and general merchandise manager. She has been responsible for strategic planning and business management for business segments generating in excess of $400 million annually, including new business development and implementation. Additionally, Shelly has five years of off-shore sourcing and product development experience. Having spent extensive time in the home decorative marketplace, she is very familiar with the product lines, vendor base and business elements utilized within the home decorative industry. Shelly has a Bachelor of Arts degree from Washington State University, is married, 40 years old and a homeowner in the Smyrna, Georgia area.
Deirdre Staab, Co-Owner/Manager - Operations & Finance
Deirdre is a 19 year veteran of the catalog industry, with direct experience in footwear, personal accessories, gifts and home decor. Her background has included positions such as buyer, purchasing manager, operations manager and senior manager of purchasing & operations. Deirdre's experience has crossed many diverse areas of responsibility including corporate strategic planning, policy and procedural development, merchandising, purchasing, forecasting, vendor management and compliance, third party warehouse and call center operations, transportation and managing software development in a proprietary system environment. Deirdre's recognized expertise in inventory management and forecasting has afforded her the honor of being selected as a session panelist at both the 2001 National Conference for Operations & Fulfillment and also at the 2000 Direct Marketing Association's 17th Annual Catalog Conference & Exhibition. Deirdre has a Bachelor of Science degree from the University of North Carolina at Greensboro, is married, 41 years old and a homeowner in the Smyrna, Georgia area.
Decision-making will be divided as follows:
Merchandising & Store Planning
Marketing & Advertising
Workshop Development & Instruction
Web Development: Front End
Purchasing & Numerical Analysis
Operations & Accounting
Software & Computer Systems
Web Development: Back End
Hiring, Employee Development & Policies
Customer Services & Policies
The Scarlet Tassel store hours are planned Monday through Saturday, 10:00 a.m. to 6:00 p.m. and Sunday, 12:00 p.m. to 5:00 p.m.. The Scarlet Tassel will not be open in the evenings unless a workshop or other customer event is taking place. The Personnel Plan, as detailed in the table following, has been developed to support these store hours and expected volumes as per the Sales Forecast section.
Assumptions regarding personnel have been made for Year One through Year Three as follows: