Laser Dreams

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Hair Removal Business Plan

Market Analysis Summary

Downtown Monroe has emerged from the recent recession to regain its position as the heart of the city. The growth has been fueled by the increased employment in the city's high-technology companies. This has attracted a type of professional that is the target customer for Laser Dreams: professional women, ages 21-45.

Another target group are professional men who want excess hair removed. Joe and Allison are aware that these men may be uncomfortable visiting the facility so a side entrance has been setup with a small waiting room to accommodate any customer who wants privacy.

4.1 Market Segmentation

Laser Dreams will focus on two customer groups:

  • Urban professional women, ages 21-45;
  • Urban professional men, ages 21-35.
Market Analysis
Year 1 Year 2 Year 3 Year 4 Year 5
Potential Customers Growth CAGR
Professional Women 15% 10,000 11,500 13,225 15,209 17,490 15.00%
Professional Men 5% 1,000 1,050 1,103 1,158 1,216 5.01%
Total 14.19% 11,000 12,550 14,328 16,367 18,706 14.19%