Plan Outline
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SIC 7336 Business Services - Commercial art and graphic design
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Graphic Design Business Plan
The Metolius Agency
Web Plan Summary
The website will be used as a way to disseminate information regarding the firm, show past examples of work, provide the interested party will several ways of contacting The Metolius Agency. In today's day and age, a website is almost a given, a standard source of information regarding the company.
6.1 Website Marketing Strategy
The marketing strategy for the website will be based on inclusion of the Internet address in all materials that The Metolius Agency releases, as well as submission to popular websites. Submission to search engines is an art in itself as different search engines work in different ways so a customized submission is most effective.
6.2 Development Requirements
A graduate student from the University of Oregon's computer science department will be used for the development (writing the code, Kiev will be responsible for the creative work) of the website as well as the periodic maintenance of the site. A graduate student will be used because of their expertise and typical below market rate.
