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SIC 7336 Business Services - Commercial art and graphic design

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Graphic Design Business Plan

The Metolius Agency

This sample business plan can be edited directly in Business Plan Pro software.

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Management Summary

Kiev Lartiste received his Bachelor of Arts in graphic design and business administration from the University of Oregon.  While pursuing his undergraduate degree, Kiev was able to take several different graduate level business courses which were more challenging for him.  While pursuing the double degree, Kiev began to recognize just how unique his skills were.  Most of his colleagues in the art department had artistic skills equal to Kiev, but had no business sense.  Likewise, his colleagues in the business department were very business oriented but struggled with creativity. 

Upon graduation, Kiev went to work for Wieden & Kennedy in Portland.  This was a wonderful experience as Kiev was surrounded by very bright, creative people.  Kiev was given small projects, usually components of larger projects.  While this was a good experience, he was unable to leverage his business skills under these circumstances.

After three years Kiev moved to Eugene and took a position with (name omitted), a large full-service advertising agency.  The firm gave Kiev more management responsibility for his projects. After the third year, Kiev felt confident enough to entertain the idea of going out on his own and opening his own firm.  After market research and writing a business plan, Kiev gave notice and opened up The Metolius Agency.

7.1 Personnel Plan

Kiev will be the sole employee through month seven at which time he will hire an assistant to help out with design execution, as well as some of the administrative details.