The Metolius Agency

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Graphic Design Business Plan

Company Summary

The Metolius Agency is a start-up graphics firm that serves small- to medium-sized companies.  The firm will be based in Eugene, Ore. and will operate from a small, downtown office.

2.1 Company Ownership

The Metolius Agency is a sole proprietorship owned and operated by Kiev Lartiste.

2.2 Start-up Summary

The Metolius Agency will incur the following start-up costs:

  • Assorted office furniture including two filing cabinets, two work desks, a couch and two chairs for the waiting area, a round table with chairs, and assorted fixtures for the office.
  • Two computers, each with 21" monitors, graphic tablet, black and white laser printer, inkjet color printer, scanner, CD-RW, and the following software: Illustrator, Freehand, Quark, Photoshop, Font Management Utilities, Traffic Office Manager (a scheduling and billing software), and Microsoft Project.
  • Development of the website which will include design time by Kiev and implementation from a University of Oregon computer science graduate student.
  • A current library of requisite magazines and journals.
  • A DSL connection.
  • Assorted office supplies.
  • Stationary and brochures.
  • Legal fees regarding business formation, creation of standard client contracts, and other general advice.

Please note that the following items which are considered assets to be used for more than a year will be labeled long-term assets and will be depreciated using G.A.A.P. approved straight-line depreciation method.

Start-up Funding
Start-up Expenses to Fund $1,000
Start-up Assets to Fund $42,000
Total Funding Required $43,000
Non-cash Assets from Start-up $19,800
Cash Requirements from Start-up $22,200
Additional Cash Raised $0
Cash Balance on Starting Date $22,200
Total Assets $42,000
Liabilities and Capital
Current Borrowing $0
Long-term Liabilities $0
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Total Liabilities $0
Planned Investment
Kiev $43,000
Investor 2 $0
Other $0
Additional Investment Requirement $0
Total Planned Investment $43,000
Loss at Start-up (Start-up Expenses) ($1,000)
Total Capital $42,000
Total Capital and Liabilities $42,000
Total Funding $43,000
Start-up Expenses
Legal $500
Stationery etc. $250
Brochures $250
Other $0
Total Start-up Expenses $1,000
Start-up Assets
Cash Required $22,200
Other Current Assets $0
Long-term Assets $19,800
Total Assets $42,000
Total Requirements $43,000