Emerald Driving Range

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Golf Driving Range Business Plan

Management Summary

Stan Walker oversees all of the operations at Emerald Driving Range. Stan is the majority owner with Fred Fast and Jim Spade each 20% co-owners in the enterprise. Fred has the responsibility for the marketing and advertising of the business along with the creation and implementation of the Web page. Jim is responsible for overseeing the concessions which includes all ordering and dealing with vendors.

Stan also handles the accounting for the driving range. Stan Walker has 15 years experience working as an active manager for the prestigious Mckenzie Golf Club. Stan managed the day-to-day operations including the driving range. Golf instruction has been a passion of Stan's and through years of planning the idea of Emerald Driving Range was seen to fruition. Fred and Jim also have worked in the industry for the last 20 years, each in management capacities. Jim managed the Spring Creek driving range and has been a personal friend of Stan's for many years. Fred has spent the last 10 years in the advertising business working with a golf magazine.

6.1 Personnel Plan

The personnel plan consists of Stan Walker taking a salary of $48,000 per year. Fred Fast and Jim Spade will each draw $36,000 out of the business for their contributions. Fred and Jim are not working at the site full time but will share a percentage of the profits at the end of the year. There will be one full-time greenskeeper making $2,500 per month, four full-time employees making $2,000 per month, and four part-time employees working 16 hours per week each, making $10.00 per hour. Our resident golf pro Joe Bain will draw a salary of $4,000 per month and Joe's assistant Todd Smith will work part-time at $1,500 per month.

Salary increases in year 2005 and 2006 will be set conservatively at 5% to mirror projected sales increases.

Personnel Plan
Year 1 Year 2 Year 3
Stan Walker $48,000 $50,400 $52,920
Part-time Employees $36,000 $47,250 $59,535
Full-time Employees $126,000 $165,375 $208,373
Fred Fast $36,000 $37,800 $39,690
Golf Pros $66,000 $69,300 $72,765
Jim Spade $36,000 $37,800 $39,690
Total People 14 16 18
Total Payroll $348,000 $407,925 $472,973