Willow Park Golf Course

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Golf Course Business Plan

Market Analysis Summary

Retirement hotel development and operation in the Crest Canyon area has been very profitable and successful due to the economic upturn experienced in the mid-1990s. Retirement living and vacation development are currently going strong. In the past two years, the sales of condos in the Crest Canyon area have increased by over 35 percent. There are twenty condominium developments, retirement complexes, and hotels within a five mile radius of Willow Park Golf Course. The area's room occupancy is 90% year round. New construction is planned during spring of 2002 for two retirement condo complexes and a hotel.

4.1 Market Segmentation

Our customers can be broadly divided into two groups:

  • Retirement Residents. The Crest Canyon area is quickly becoming one of the best retirement locations in the US. The population is growing at a rate of 15% annually. Currently the Crest Canyon area has a population of 80,000 year-round residents
  • Retirement Visitors. The Crest Canyon area welcomes 200,000 visitors annually, who enjoy the sun and recreational activities throughout the year.
Market Analysis
Year 1 Year 2 Year 3 Year 4 Year 5
Potential Customers Growth CAGR
Residents 15% 80,000 92,000 105,800 121,670 139,921 15.00%
Visitors 15% 200,000 230,000 264,500 304,175 349,801 15.00%
Total 15.00% 280,000 322,000 370,300 425,845 489,722 15.00%