Seacliff Products

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Fishing Equipment Business Plan

Management Summary

A goal of the company is to sign a licensee agreement with an aggressive marketing company who will take over all aspects of the business of marketing the Supreme. Seacliff will not need an extensive management team to succeed at this. However, until the licensee agreement can be completed, Seacliff management will have to bring the product to market in kit form. Most of the load of management in doing this has been limited by subcontracting the manufacturing to others. The kits will even be assembled by a professional fulfillment company. By relying on the services of a manufacturer's representative, as well as wholesalers/distributors, Seacliff will further limit the extent of administrative involvement.

6.1 Personnel Plan

The payroll will include a monthly salary for the president in the first year, increasing annually in year two, and year three. In addition, a bookkeeper/office manager will be necessary to enter the accounts into the computer (QuickBooks Pro), and to take orders over the phone, as well as to respond to email inquiries. His or her monthly salary will be established at the time of hiring for the first year of operation, increasing in the second and third years.

Personnel Plan
Year 1 Year 2 Year 3
President $24,000 $36,000 $48,000
Bookkeeper/Office Manager $24,000 $30,000 $30,000
Total People 2 2 2
Total Payroll $48,000 $66,000 $78,000