The company is now privately held by Harry Hip, Guy Fry, Carl Cone, and Sam Sauce. Future shares will be offered after two consecutive years of operating in Singapore.
8.1 Start-up Funding
Currently, the company is owned by the original 4 founders, who each will contribute $200,000 for the same amount of share, 25%. This will more than cover start-up requirements, and provide the business with a cash cushion to use for expansion over the first three years.
| Start-up Funding |
| Start-up Expenses to Fund |
$68,800 |
| Start-up Assets to Fund |
$50,000 |
| Total Funding Required |
$118,800 |
|
|
| Non-cash Assets from Start-up |
$30,000 |
| Cash Requirements from Start-up |
$50,000 |
| Additional Cash Raised |
$681,200 |
| Cash Balance on Starting Date |
$731,200 |
| Total Assets |
$761,200 |
|
|
|
|
|
|
| Liabilities |
|
| Current Borrowing |
$0 |
| Long-term Liabilities |
$0 |
| Accounts Payable (Outstanding Bills) |
$0 |
| Other Current Liabilities (interest-free) |
$0 |
| Total Liabilities |
$0 |
|
|
| Capital |
|
|
|
| Planned Investment |
|
| Eric Yam |
$200,000 |
| Martin Ng |
$200,000 |
| David Lu |
$200,000 |
| Sagita Suwandi |
$200,000 |
| Additional Investment Requirement |
$0 |
| Total Planned Investment |
$800,000 |
|
|
| Loss at Start-up (Start-up Expenses) |
($68,800) |
| Total Capital |
$731,200 |
|
|
|
|
| Total Capital and Liabilities |
$731,200 |
|
|
| Total Funding |
$800,000 |
8.2 Break-even Analysis
Our break-even analysis shows that we need unit sales over 9,700 per month to break even. We do not expect to begin turning a profit until year three.
| Break-even Analysis |
|
|
| Monthly Units Break-even |
9,706 |
| Monthly Revenue Break-even |
$32,104 |
|
|
| Average Per-Unit Revenue |
$3.31 |
| Average Per-Unit Variable Cost |
$0.73 |
| Estimated Monthly Fixed Cost |
$24,979 |
8.3 Projected Profit and Loss
As the Profit and Loss shows, Fresin Fries will run at a loss for the first two years, using up some of the cash reserves initially invested by the founders. As sales increase, we will expand into new locations to aggressively spread brand recognition. This increase in visibility will allow us to take up less expensive locations off of Orchard Road, while maintaining our flagship operation, the first store, in a prime spot.
| Pro Forma Profit and Loss |
| Direct Cost of Sales |
$61,957 |
$123,914 |
$247,827 |
| Other Costs of Sales |
$0 |
$0 |
$0 |
| Total Cost of Sales |
$61,957 |
$123,914 |
$247,827 |
|
|
|
|
| Gross Margin |
$217,207 |
$434,413 |
$868,826 |
| Gross Margin % |
77.81% |
77.81% |
77.81% |
|
|
|
|
|
|
|
|
| Payroll |
$88,200 |
$262,000 |
$449,600 |
| Marketing/Promotion |
$10,000 |
$10,000 |
$10,000 |
| Depreciation |
$0 |
$0 |
$0 |
| Rent |
$174,000 |
$248,000 |
$298,000 |
| Utilities |
$2,550 |
$5,000 |
$8,000 |
| New location setup |
$25,000 |
$50,000 |
$50,000 |
|
|
|
|
|
|
|
|
| Profit Before Interest and Taxes |
($82,543) |
($140,587) |
$53,226 |
| EBITDA |
($82,543) |
($140,587) |
$53,226 |
| Interest Expense |
$0 |
$0 |
$0 |
| Taxes Incurred |
$0 |
$0 |
$0 |
|
|
|
|
| Net Profit/Sales |
-29.57% |
-25.18% |
4.77% |
8.4 Projected Cash Flow
The following chart and table show the Projected Cash Flow for Fresin Fries.

| Pro Forma Cash Flow |
|
|
|
|
| Cash from Operations |
|
|
|
| Cash Sales |
$279,163 |
$558,327 |
$1,116,654 |
| Subtotal Cash from Operations |
$279,163 |
$558,327 |
$1,116,654 |
|
|
|
|
| Additional Cash Received |
|
|
|
| Sales Tax, VAT, HST/GST Received |
$0 |
$0 |
$0 |
| New Current Borrowing |
$0 |
$0 |
$0 |
| New Other Liabilities (interest-free) |
$0 |
$0 |
$0 |
| New Long-term Liabilities |
$0 |
$0 |
$0 |
| Sales of Other Current Assets |
$0 |
$0 |
$0 |
| Sales of Long-term Assets |
$0 |
$0 |
$0 |
| New Investment Received |
$0 |
$0 |
$0 |
| Subtotal Cash Received |
$279,163 |
$558,327 |
$1,116,654 |
|
|
|
|
|
|
|
|
| Expenditures from Operations |
|
|
|
| Cash Spending |
$88,200 |
$262,000 |
$449,600 |
| Bill Payments |
$244,265 |
$430,245 |
$599,286 |
| Subtotal Spent on Operations |
$332,465 |
$692,245 |
$1,048,886 |
|
|
|
|
| Additional Cash Spent |
|
|
|
| Sales Tax, VAT, HST/GST Paid Out |
$0 |
$0 |
$0 |
| Principal Repayment of Current Borrowing |
$0 |
$0 |
$0 |
| Other Liabilities Principal Repayment |
$0 |
$0 |
$0 |
| Long-term Liabilities Principal Repayment |
$0 |
$0 |
$0 |
| Purchase Other Current Assets |
$0 |
$0 |
$0 |
| Purchase Long-term Assets |
$0 |
$0 |
$0 |
| Dividends |
$0 |
$0 |
$0 |
| Subtotal Cash Spent |
$332,465 |
$692,245 |
$1,048,886 |
|
|
|
|
| Cash Balance |
$677,899 |
$543,981 |
$611,748 |
8.5 Projected Balance Sheet
Fresin's projected company balance sheet follows. We expect to run at a loss for the first two years, decreasing our net worth slightly. As the operation becomes more profitable in the third year, our net worth rises again.
| Pro Forma Balance Sheet |
|
|
|
|
| Current Assets |
|
|
|
| Cash |
$677,899 |
$543,981 |
$611,748 |
| Other Current Assets |
$0 |
$0 |
$0 |
| Total Current Assets |
$677,899 |
$543,981 |
$611,748 |
|
|
|
|
| Long-term Assets |
|
|
|
| Long-term Assets |
$0 |
$0 |
$0 |
| Accumulated Depreciation |
$0 |
$0 |
$0 |
| Total Long-term Assets |
$0 |
$0 |
$0 |
| Total Assets |
$677,899 |
$543,981 |
$611,748 |
|
|
|
|
|
|
|
|
| Current Liabilities |
|
|
|
| Accounts Payable |
$29,242 |
$35,911 |
$50,452 |
| Current Borrowing |
$0 |
$0 |
$0 |
| Other Current Liabilities |
$0 |
$0 |
$0 |
| Subtotal Current Liabilities |
$29,242 |
$35,911 |
$50,452 |
|
|
|
|
| Long-term Liabilities |
$0 |
$0 |
$0 |
| Total Liabilities |
$29,242 |
$35,911 |
$50,452 |
|
|
|
|
| Paid-in Capital |
$800,000 |
$800,000 |
$800,000 |
| Retained Earnings |
($68,800) |
($151,343) |
($291,930) |
| Earnings |
($82,543) |
($140,587) |
$53,226 |
| Total Capital |
$648,657 |
$508,070 |
$561,296 |
| Total Liabilities and Capital |
$677,899 |
$543,981 |
$611,748 |
|
|
|
|
| Net Worth |
$648,657 |
$508,070 |
$561,296 |
8.6 Business Ratios
The following table outlines some of the more important ratios from the Fast Food Restaurants and Stands industry. The final column, Industry Profile, details specific ratios based on the industry as it is classified by the Standard Industry Classification (SIC) code 5812.

| Ratio Analysis |
| Sales Growth |
0.00% |
100.00% |
100.00% |
8.67% |
|
|
|
|
|
| Other Current Assets |
0.00% |
0.00% |
0.00% |
37.31% |
| Total Current Assets |
100.00% |
100.00% |
100.00% |
45.97% |
| Long-term Assets |
0.00% |
0.00% |
0.00% |
54.03% |
| Total Assets |
100.00% |
100.00% |
100.00% |
100.00% |
|
|
|
|
|
| Current Liabilities |
4.31% |
6.60% |
8.25% |
17.94% |
| Long-term Liabilities |
0.00% |
0.00% |
0.00% |
22.26% |
| Total Liabilities |
4.31% |
6.60% |
8.25% |
40.20% |
| Net Worth |
95.69% |
93.40% |
91.75% |
59.80% |
|
|
|
|
|
| Sales |
100.00% |
100.00% |
100.00% |
100.00% |
| Gross Margin |
77.81% |
77.81% |
77.81% |
59.05% |
| Selling, General & Administrative Expenses |
107.37% |
102.99% |
73.04% |
39.24% |
| Advertising Expenses |
0.00% |
0.00% |
0.00% |
1.96% |
| Profit Before Interest and Taxes |
-29.57% |
-25.18% |
4.77% |
1.92% |
|
|
|
|
|
| Current |
23.18 |
15.15 |
12.13 |
1.04 |
| Quick |
23.18 |
15.15 |
12.13 |
0.66 |
| Total Debt to Total Assets |
4.31% |
6.60% |
8.25% |
50.22% |
| Pre-tax Return on Net Worth |
-12.73% |
-27.67% |
9.48% |
6.90% |
| Pre-tax Return on Assets |
-12.18% |
-25.84% |
8.70% |
13.87% |
|
|
|
|
|
| Net Profit Margin |
-29.57% |
-25.18% |
4.77% |
n.a |
| Return on Equity |
-12.73% |
-27.67% |
9.48% |
n.a |
|
|
|
|
|
| Accounts Payable Turnover |
9.35 |
12.17 |
12.17 |
n.a |
| Payment Days |
27 |
27 |
26 |
n.a |
| Total Asset Turnover |
0.41 |
1.03 |
1.83 |
n.a |
|
|
|
|
|
| Debt to Net Worth |
0.05 |
0.07 |
0.09 |
n.a |
| Current Liab. to Liab. |
1.00 |
1.00 |
1.00 |
n.a |
|
|
|
|
|
| Net Working Capital |
$648,657 |
$508,070 |
$561,296 |
n.a |
| Interest Coverage |
0.00 |
0.00 |
0.00 |
n.a |
|
|
|
|
|
| Assets to Sales |
2.43 |
0.97 |
0.55 |
n.a |
| Current Debt/Total Assets |
4% |
7% |
8% |
n.a |
| Acid Test |
23.18 |
15.15 |
12.13 |
n.a |
| Sales/Net Worth |
0.43 |
1.10 |
1.99 |
n.a |
| Dividend Payout |
0.00 |
0.00 |
0.00 |
n.a |