Plan Outline
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SIC 8011 Health Services - Offices and clinics of medical doctors
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Family Medicine Clinic Business Plan
Park Square Family Medicine
Web Plan Summary
Park Square Family Medicine will have a clinic website where patients can learn about our clinic, health information, location, map, hours of operation, biographical information about the physician, procedures and much more. We will also consider educational videos for diabetes, hypertension and many other important health issues facing society today, as well as specific health issues facing the local area.
6.1 Website Marketing Strategy
The website marketing strategy will be focused on increasing placement in search engines. The practice and website will focus on the local population. We will develop strategies to create links from local websites in the community to our business. Information about the website will be on the office brochure, cards and future advertisements.
6.2 Development Requirements
The website will be created by two companies, one to design the "front-end" and another which will implement it as a working site. The user interface will consist of a clean and simple design in which to comfortably navigate. The major content of the site will be information about the practice, hours, location, general medical information, insurance accepted and hospitals covered. The "front-end" design will be created in Fireworks MX software and the back-end design will be created in MYSQL and PHP. The website will be hosted on a dedicated server. Future development may include a registration database for new patients and a question and answer forum.
