Family Clothing Business Plan

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Executive Summary

ReHabiliments, established as a Limited Liability Corporation, is a clothing and apparel business with principal offices located in Sandybar Harbour.  The company sells trendy clothing and apparel, such as casual and active wear, head gear, work-out gear, leather coats, and baseball jackets to an international market consisting of individuals of all ages, from all walks of life.  ReHabiliments markets its product line as "ReHab Your Wardrobe - ReHab Your World," and commits a portion of the company's sales revenues to programs that transform the lives of the less fortunate and abolish the exploitation of children forced into activities such as scavenging, rag-picking or marginal economic activities in the streets, drug trafficking, criminal activities, physical and sexual abuse, forced labor, debt bondage, and prostitution.

"ReHabiliments," is the brainchild of L. Owerd Emlynes, the company's founder.  While managing musical performance group, Mr. Emlynes developed the idea of promoting the group and increasing revenue by selling tee shirts and sweat shirts bearing the group's name, logo, and slogan - "There is Strength in Harmony."

After purchasing $500 in clothing (e.g., tee shirts and sweat shirts), Mr. Emlynes had the apparel designed and silk-screened and then negotiated with two clothing stores in the Sandybar Harbour area to carry the clothing.  In less than one week, both stores were sold out of the apparel.

Mr. Emlynes conceived the idea of carrying the music group's marketing strategy one step further and developing an entire clothing line around the concept of "harmony."  After brief negotiations with the group, it was mutually agreed that since Mr. Emlynes was the brainchild behind the idea, the clothing line known as "ReHabiliments," and the company (e.g., ReHabiliments), would belong solely to Mr. Emlynes.

The underlying foundation of ReHabiliments, and its clothing line is based upon the principle of harmony - harmony of thought, harmony of purpose, and harmony in humility.  When people are of one mind, they are supported in their purpose and are accepted despite their weaknesses.  By purchasing "ReHabiliments," consumers make a conscientious decision to become an integral member of a community dedicated to the greater good of humanity.

Lately, Mr. Emlynes has explored the potential of the "ReHabiliments" concept, expanding the line to include a variety of apparel and, built upon personal marketing efforts and out-of-pocket funds, has sold over $6,000 in products to various venues such as the New York City Jacob Javits Convention Center; the "Black Expo" in Atlanta, GA; multicultural expositions at the Anaheim Convention Center, CA; at street fairs in Englewood, NJ; and through various online, e-commerce sales.

We are seeking funding to expand ReHabiliments' operations, establish a reputable storefront, and to further develop the business, business infrastructure, internal systems, product and service development, and extensive marketing and geographic positioning.  Based upon conservative market growth projections, once start-up funding is secured, the company expects to generate very healthy sales revenues in Fiscal Years 1, 2 and 3.

1.1 Mission

ReHabiliments, (ReHabiliments) is a clothing and apparel business with principal offices located in Sandybar Harbour.  The company sells trendy clothing and apparel, such as casual and active wear, head gear, work-out gear, leather coats, and baseball jackets to an international market consisting of individuals of all ages, from all walks of life.  ReHabiliments markets its product line as, "ReHab Your Wardrobe-ReHab Your World," and commits itself to programs that transform the lives of the less fortunate.

The company's first responsibility is to the men, women, and children who use its products.  As a customer oriented business, ReHabiliments recognizes that customer satisfaction is the key to success and strives to deliver the highest quality customer service and superior products.  ReHabiliments supports the success of its employees, community, and investors, and will conduct its operations prudently to ensure adequate financing and resources necessary to achieve business objectives for future growth.  The company promotes a spirit of sharing and caring, where people eagerly contribute their time, knowledge, and experience towards a successful community.  As a socially responsible company, ReHabiliments contributes to the world's obligation for the protection of the environment, contributes to the economic strength of society, and functions as a good corporate citizen on a local, regional, national, and global basis.

1.2 Objectives

ReHabiliments' management recognizes that the company must establish concrete goals that assist management in determining whether or not the company is achieving corporate objectives.  ReHabiliments' chance of implementing those goals depends upon management's ability to track progress toward goals and to measure results in conjunction with those goals.  To ensure implementation of the company's goals, management has established the following corporate objectives:

  • Securing start-up funding and subsequent funding through a combination of investment and debt strategies.

  • Establishing marketing and sales initiatives to expand the company's clothing line and capture 10% of the branded urban apparel industry.

  • Based upon market growth projections, generating very healthy sales revenues in Years 1, 2 and 3.

  • Reinvesting corporate profits for market share growth in the international apparel industry.

1.3 Keys to Success

ReHabiliments recognizes that the idea of keys to success is based upon the need for focus.  To establish itself as a global leader, the company must display extraordinary competence and intelligent foresight.  By making the company's keys to success the corporate vision, management can ensure the success of ReHabiliments.

To ensure the success of the company, management will:

  • Become the industry leader in the branded urban apparel industry.

  • Build a brand as "American" as Wrangler or Levis.

  • Offer clothing suitable for sizes from toddler to 5XL.

  • Establish and commit to "best practices" in all significant business processes, including ethical production practices (no child labor), through extensive training programs, tools, measurement, and sophisticated self-assessment reporting systems.

  • Create, nurture, and enhance customer relationships through problem and opportunity awareness, assessment of desired goals and results, and through routines and communications that constantly reinforce target relationships.