Family Clothing Business Plan

Company Summary

ReHabiliments, established as a Limited Liability Corporation, is a start-up clothing and apparel business with principal offices located in Sandybar Harbour.

ReHabiliments' roots can be traced back to 1994, when Mr. Emlynes managed an up-and-coming, music performance group.  To promote the group and increase revenues, Mr. Emlynes developed a clothing line bearing the group's name, logo, and slogan, "There is Strength in Harmony."  While the group performed, T-shirts and sweat shirts were sold to the public.  In addition, Mr. Emlynes negotiated an agreement with two local clothing stores to carry this unique line of clothing, and within one week, $500 worth of T-shirts and sweat shirts were completely sold out in both stores.  Unfortunately, shortly after implementing this marketing strategy, Mr. Emlynes resigned his position as their manager; however, he continued to maintain a strong relationship with the group.

Mr. Emlynes conceived the idea of carrying this marketing strategy one step further by developing an entire clothing line around the concept of "harmony."  After brief negotiations it was mutually agreed that since Mr. Emlynes was the originator of the idea, the clothing line, known as "ReHabiliments," and the company (e.g., ReHabiliments), would belong solely to Mr. Emlynes.

The underlying foundation of ReHabiliments, and its clothing line is based upon the principle of harmony - harmony of thought, harmony of purpose, and harmony in humility.  When people are of one mind, they are supported in their purpose and are accepted despite their weaknesses.  By purchasing "ReHabiliments," consumers make a conscientious decision to become an integral member of a community dedicated to the greater good of humanity.

This principle has deep-seated meaning to Mr. Emlynes, who serves as a worldwide advocate for the weakest members of society - children.  He represents an ongoing mission to abolish the exploitation of children forced into activities such as scavenging, rag-picking or marginal economic activities in the streets, drug trafficking, criminal activities, physical and sexual abuse, forced labor, debt bondage, and prostitution.

In fighting this exploitation, Mr. Emlynes donates a portion of the company's proceeds to programs that transform the lives of the less fortunate, such as "Feed the Children" and UNICEF.  Additional donations are given to other causes that support child education and the eradication of life-threatening diseases.  These donations foster social responsibility within the company and represent the company's commitment to its vision of harmony.  In addition, ReHabiliments is committed to sourcing its original inventory (sweatshirts, T-shirts, pants, etc.) only from manufacturers who can demonstrate use of ethical production practices, with no child labor or forced labor. 

2.1 Company Ownership

ReHabiliments, is a privately held corporation that is solely owned by its founder, Mr. L. Owerd Emlynes.  The company was incorporated as a Limited Liability Corporation.

2.2 Start-up Summary

Total start-up expenses for ReHabiliments are estimated in the tables below.  To date, the majority of these expenses have been financed by direct owner investment; however, ReHabiliments is seeking to secure additional first round funding through a combination of investment and debt strategies that will cover the majority of the company's start-up expenses.  In addition, the founder, Mr. Emlynes, is working with the Social Security Administration to qualify for the Plan for Achieving Self-Support (PASS) Program, which will provide the company with additional funding.

Most expenses are typical start-up expenses and include, but are not limited to, the following items:

• Legal (Business Incorporation Filing and Taxes)
• Business Planning/Development
• Consulting Fees
• Advertising/Marketing
• Research and Development
• Business Cards, Letterhead
• Telephone/Internet Expense
• Postage/Shipping
• Business Insurance (Initial Policy)
• Initial Rent
• Decorating/Remodeling/Repairing
• Office Equipment
• Office Setup/Vehicles
• Manufacturing/Distribution
• Web Design
• Reference Materials
• Business Travel
• Expensed Equipment

To date, Mr. Emlynes, the founder, has received $10,000 through grant monies (e.g., DVR), plus an additional $7,000 from other investors to assist with start-up expenses.  Total Capital and Liabilities after start-up costs amount to $580.

Assets to be purchased during start-up include:

Inventory:  $50,000

• Miscellaneous Apparel Accessories:  $900
• Embroidery Supplies/Assorted Threads:  $2,000)

Current Assets: $24,950

• Used, 1999 Chevrolet Step Van w/Shelves and Racks:  $15,000
• Two Garment Racks:  $200
• A Dell Computer System with Digitizing Software:  $2,500
• Three Power Spec, 1 Gigabit Computer Systems w/Software:  $4,000
• Telephone/FAX Machines:  $500
• Five Display Mannequins:  $1,250 (e.g., $250 each)
• Office Furniture:  $1,500

Long-term Assets: $34,485

• A Digital Embroidery Station (Model TEHVC-1501):  $22,000
• Five Industrial Sewing Machines (RX-9803A-UTC):  $5,000 (e.g., $1,000 each)
• An Industrial Steam Press (SP643-A):  $6,000
• A Mighty Press (MP#1):  $635
• A Mighty Cap Press (MCP#3):  $450
• Two Cash Registers:  $400 (e.g., $200 each)

2.3 Company Locations and Facilities

ReHabiliments is currently operating as a home-based business located in Sandybar Harbour.  Once the company acquires start-up funding, ReHabiliments' headquarters will be moved to a facility capable of accommodating both administrative activities as well as apparel warehousing/inventory and production.  We have located three suitable sites in Sandybar Harbour, and will enter lease negotiations once start-up funding is confirmed.  Ideally, the corporate facility will be jointly inhabited by other tenants and/or small businesses, which will enable ReHabiliments to draw additional revenue from leasing.