Grutzen Watches

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Export Watch Manufacturer Business Plan

Management Summary

Grutzen Watches is currently not hiring any more employees. The decision has been made to postpone further hiring until the company begins to succeed.

After approximately one year, two employees will be added to the current six.

6.1 Organizational Structure

Grutzen Watches is split by both location and functionality. The production division is located in Germany where the factory is, and run by Franz Grutzen. The sales and marketing, and finance and administration divisions are located in Los Angeles and are run by Henry Winster and Walter Young.

6.2 Management Team

Franz Grutzen: president, founder, and head of production department. Grutzen was president of production at Swiss Army Watches before he decided to return to his native Germany to start his own company. He graduated from the University of Frankfurt, and received an MBA at The University of Paris at Sorbonne. Forty-eight years old, no children.

Henry Winster: head of american division and sales and marketing division. He has worked and co-owned Wright and Winster, an advertising agency, for fifteen years. BA from USC, MBA from Stanford. Fifty-six years old, three children.

Walter Young: vice president of american division. He was previously vice president of operations at Greentree Sports in Phoenix, AZ. He received his BA from Emory University and his MBA from UCLA.

6.3 Management Team Gaps

The following important gaps exist:

  • The present team has little sales experience.
  • There is no current in-house designer - this should be corrected within a year.
  • There is no international manager.

6.4 Personnel Plan

The personnel plan calls for adding two employees by the end of the first year for a total of eight. After the second year, employment is expected to increase by another four. These new employees will go into production and sales.

Personnel Plan
Year 1 Year 2 Year 3
President $72,000 $77,000 $82,000
Head of American Division $66,000 $70,000 $74,000
Vice President American Division $54,000 $58,000 $62,000
Other $104,400 $118,000 $131,000
Total People 6 8 8
Total Payroll $296,400 $323,000 $349,000