Ethnic Food Restaurant Business Plan
Zara Restaurant and Lounge
Web Plan Summary
Zara Restaurant & Lounge will have a dedicated website. It will be the virtual business card and portfolio for the company, simple, contemporary and well designed. Our site will offer our menus, prices, reviews and happenings at Zara. We will also have a monthly Paparazzi Review about what did happen at Zara to get new customers interested in our restaurant.
Our website will be used to try out new offers, starting with an on-line order feature for the Sunday Market Brunch, and expanding if the concept gains favor with our customers. A customer will be able to order a selection for pickup using a credit card. Selections will be based on our pre-packaged meals available during the Sunday Market Brunch. This is also a potential for customers needing catering.
The website will include email capabilities and online reservations and special events scheduling.
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Plan Outline
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Market Research
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