Safe Current's website will be used as both a marketing and sales tool. It will take on marketing responsibilities as one of the communication methods used to raise awareness regarding Safe Current's product families. Extensive product information will be included on the site in an easy to use format.
The site will also be used as a sales tool, allowing customers to purchase the products as well as set up installation appointments for the surge arrestors. Allowing the website to offer sales support will provide consumers with a convenient way to purchase the products as well as provide Safe Current with a low-cost sales program that does not require a live sales support agent. The site will periodically be updated to encourage customers to make repeat visits.
Safe Current will market their website in two primary ways:
The website will be developed by TCIC's internal Web development team for the price of $5,000.