Plan Outline
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SIC 7372 Business Services - Prepackaged software
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Educational Software Business Plan
Third Degree I.D.
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Appendix
| Sales Forecast | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Sales | |||||||||||||
| New Curriculum & Content Development | 0% | $10,000 | $20,000 | $30,000 | $30,000 | $30,000 | $30,000 | $30,000 | $30,000 | $30,000 | $40,000 | $40,000 | $40,000 |
| Reuse, Re-licensure and Maintenance | 0% | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Learning Object Development | 0% | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Training | 0% | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Consulting | 0% | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Other Services | 0% | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Total Sales | $10,000 | $20,000 | $30,000 | $30,000 | $30,000 | $30,000 | $30,000 | $30,000 | $30,000 | $40,000 | $40,000 | $40,000 | |
| Direct Cost of Sales | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Software packaging | 5% | $500 | $1,000 | $1,500 | $1,500 | $1,500 | $1,500 | $1,500 | $1,500 | $1,500 | $2,000 | $2,000 | $2,000 |
| Other Services | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Subtotal Direct Cost of Sales | $500 | $1,000 | $1,500 | $1,500 | $1,500 | $1,500 | $1,500 | $1,500 | $1,500 | $2,000 | $2,000 | $2,000 | |
| Personnel Plan | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Susan Hines (CEO) | 0% | $6,250 | $6,250 | $6,250 | $6,250 | $6,250 | $6,250 | $6,250 | $6,250 | $6,250 | $6,250 | $6,250 | $6,250 |
| Mona Meyer (CLO) | 0% | $6,250 | $6,250 | $6,250 | $6,250 | $6,250 | $6,250 | $6,250 | $6,250 | $6,250 | $6,250 | $6,250 | $6,250 |
| Danny Stanford (CCO) | 0% | $6,250 | $6,250 | $6,250 | $6,250 | $6,250 | $6,250 | $6,250 | $6,250 | $6,250 | $6,250 | $6,250 | $6,250 |
| Instructional Designer | 0% | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Production Assistant | 0% | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Director of Technology | 0% | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Total People | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | |
| Total Payroll | $18,750 | $18,750 | $18,750 | $18,750 | $18,750 | $18,750 | $18,750 | $18,750 | $18,750 | $18,750 | $18,750 | $18,750 | |
| General Assumptions | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Plan Month | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | |
| Current Interest Rate | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | |
| Long-term Interest Rate | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | |
| Tax Rate | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | |
| Other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |
| Pro Forma Profit and Loss | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Sales | $10,000 | $20,000 | $30,000 | $30,000 | $30,000 | $30,000 | $30,000 | $30,000 | $30,000 | $40,000 | $40,000 | $40,000 | |
| Direct Cost of Sales | $500 | $1,000 | $1,500 | $1,500 | $1,500 | $1,500 | $1,500 | $1,500 | $1,500 | $2,000 | $2,000 | $2,000 | |
| Other Costs of Sales | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Total Cost of Sales | $500 | $1,000 | $1,500 | $1,500 | $1,500 | $1,500 | $1,500 | $1,500 | $1,500 | $2,000 | $2,000 | $2,000 | |
| Gross Margin | $9,500 | $19,000 | $28,500 | $28,500 | $28,500 | $28,500 | $28,500 | $28,500 | $28,500 | $38,000 | $38,000 | $38,000 | |
| Gross Margin % | 95.00% | 95.00% | 95.00% | 95.00% | 95.00% | 95.00% | 95.00% | 95.00% | 95.00% | 95.00% | 95.00% | 95.00% | |
| Expenses | |||||||||||||
| Payroll | $18,750 | $18,750 | $18,750 | $18,750 | $18,750 | $18,750 | $18,750 | $18,750 | $18,750 | $18,750 | $18,750 | $18,750 | |
| Sales and Marketing and Other Expenses | $500 | $500 | $500 | $500 | $500 | $500 | $500 | $500 | $500 | $500 | $500 | $500 | |
| Depreciation | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Rent | $200 | $200 | $200 | $200 | $1,000 | $1,000 | $1,000 | $1,000 | $1,000 | $1,000 | $1,000 | $1,000 | |
| Utilities | $50 | $50 | $50 | $50 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | |
| Insurance | $300 | $300 | $300 | $300 | $300 | $300 | $300 | $300 | $300 | $300 | $300 | $300 | |
| Payroll Taxes | 15% | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Consultants | $6,250 | $6,250 | $6,250 | $6,250 | $6,250 | $6,250 | $6,250 | $6,250 | $6,250 | $6,250 | $6,250 | $6,250 | |
| Telecommunications | $150 | $150 | $150 | $150 | $250 | $250 | $250 | $250 | $250 | $250 | $250 | $250 | |
| Business Travel | $250 | $250 | $250 | $250 | $500 | $500 | $500 | $500 | $500 | $500 | $500 | $500 | |
| Moving Expenses/Redecorating | 15% | $0 | $0 | $0 | $1,000 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Other | $200 | $200 | $200 | $200 | $500 | $500 | $500 | $500 | $500 | $500 | $500 | $500 | |
| Total Operating Expenses | $26,650 | $26,650 | $26,650 | $27,650 | $28,150 | $28,150 | $28,150 | $28,150 | $28,150 | $28,150 | $28,150 | $28,150 | |
| Profit Before Interest and Taxes | ($17,150) | ($7,650) | $1,850 | $850 | $350 | $350 | $350 | $350 | $350 | $9,850 | $9,850 | $9,850 | |
| EBITDA | ($17,150) | ($7,650) | $1,850 | $850 | $350 | $350 | $350 | $350 | $350 | $9,850 | $9,850 | $9,850 | |
| Interest Expense | $240 | $229 | $219 | $208 | $198 | $188 | $177 | $167 | $156 | $146 | $135 | $125 | |
| Taxes Incurred | ($5,217) | ($2,364) | $489 | $192 | $46 | $49 | $52 | $55 | $58 | $2,911 | $2,914 | $2,918 | |
| Net Profit | ($12,173) | ($5,515) | $1,142 | $449 | $106 | $114 | $121 | $128 | $136 | $6,793 | $6,800 | $6,808 | |
| Net Profit/Sales | -121.73% | -27.58% | 3.81% | 1.50% | 0.35% | 0.38% | 0.40% | 0.43% | 0.45% | 16.98% | 17.00% | 17.02% | |
| Pro Forma Cash Flow | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Cash Received | |||||||||||||
| Cash from Operations | |||||||||||||
| Cash Sales | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Cash from Receivables | $0 | $333 | $10,333 | $20,333 | $30,000 | $30,000 | $30,000 | $30,000 | $30,000 | $30,000 | $30,333 | $40,000 | |
| Subtotal Cash from Operations | $0 | $333 | $10,333 | $20,333 | $30,000 | $30,000 | $30,000 | $30,000 | $30,000 | $30,000 | $30,333 | $40,000 | |
| Additional Cash Received | |||||||||||||
| Sales Tax, VAT, HST/GST Received | 0.00% | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| New Current Borrowing | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| New Other Liabilities (interest-free) | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| New Long-term Liabilities | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Sales of Other Current Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Sales of Long-term Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| New Investment Received | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Subtotal Cash Received | $0 | $333 | $10,333 | $20,333 | $30,000 | $30,000 | $30,000 | $30,000 | $30,000 | $30,000 | $30,333 | $40,000 | |
| Expenditures | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Expenditures from Operations | |||||||||||||
| Cash Spending | $18,750 | $18,750 | $18,750 | $18,750 | $18,750 | $18,750 | $18,750 | $18,750 | $18,750 | $18,750 | $18,750 | $18,750 | |
| Bill Payments | $114 | $3,534 | $6,877 | $10,131 | $10,812 | $11,143 | $11,136 | $11,129 | $11,121 | $11,226 | $14,457 | $14,450 | |
| Subtotal Spent on Operations | $18,864 | $22,284 | $25,627 | $28,881 | $29,562 | $29,893 | $29,886 | $29,879 | $29,871 | $29,976 | $33,207 | $33,200 | |
| Additional Cash Spent | |||||||||||||
| Sales Tax, VAT, HST/GST Paid Out | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Principal Repayment of Current Borrowing | $1,250 | $1,250 | $1,250 | $1,250 | $1,250 | $1,250 | $1,250 | $1,250 | $1,250 | $1,250 | $1,250 | $1,250 | |
| Other Liabilities Principal Repayment | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Long-term Liabilities Principal Repayment | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Purchase Other Current Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Purchase Long-term Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Dividends | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Subtotal Cash Spent | $20,114 | $23,534 | $26,877 | $30,131 | $30,812 | $31,143 | $31,136 | $31,129 | $31,121 | $31,226 | $34,457 | $34,450 | |
| Net Cash Flow | ($20,114) | ($23,201) | ($16,544) | ($9,798) | ($812) | ($1,143) | ($1,136) | ($1,129) | ($1,121) | ($1,226) | ($4,124) | $5,550 | |
| Cash Balance | $95,962 | $72,761 | $56,218 | $46,420 | $45,607 | $44,464 | $43,328 | $42,199 | $41,078 | $39,852 | $35,729 | $41,279 | |
| Pro Forma Balance Sheet | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Assets | Starting Balances | ||||||||||||
| Current Assets | |||||||||||||
| Cash | $116,076 | $95,962 | $72,761 | $56,218 | $46,420 | $45,607 | $44,464 | $43,328 | $42,199 | $41,078 | $39,852 | $35,729 | $41,279 |
| Accounts Receivable | $0 | $10,000 | $29,667 | $49,333 | $59,000 | $59,000 | $59,000 | $59,000 | $59,000 | $59,000 | $69,000 | $78,667 | $78,667 |
| Other Current Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Total Current Assets | $116,076 | $105,962 | $102,428 | $105,551 | $105,420 | $104,607 | $103,464 | $102,328 | $101,199 | $100,078 | $108,852 | $114,395 | $119,946 |
| Long-term Assets | |||||||||||||
| Long-term Assets | $13,000 | $13,000 | $13,000 | $13,000 | $13,000 | $13,000 | $13,000 | $13,000 | $13,000 | $13,000 | $13,000 | $13,000 | $13,000 |
| Accumulated Depreciation | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Total Long-term Assets | $13,000 | $13,000 | $13,000 | $13,000 | $13,000 | $13,000 | $13,000 | $13,000 | $13,000 | $13,000 | $13,000 | $13,000 | $13,000 |
| Total Assets | $129,076 | $118,962 | $115,428 | $118,551 | $118,420 | $117,607 | $116,464 | $115,328 | $114,199 | $113,078 | $121,852 | $127,395 | $132,946 |
| Liabilities and Capital | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Current Liabilities | |||||||||||||
| Accounts Payable | $0 | $3,309 | $6,540 | $9,771 | $10,441 | $10,772 | $10,765 | $10,758 | $10,751 | $10,744 | $13,975 | $13,968 | $13,961 |
| Current Borrowing | $30,000 | $28,750 | $27,500 | $26,250 | $25,000 | $23,750 | $22,500 | $21,250 | $20,000 | $18,750 | $17,500 | $16,250 | $15,000 |
| Other Current Liabilities | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Subtotal Current Liabilities | $30,000 | $32,059 | $34,040 | $36,021 | $35,441 | $34,522 | $33,265 | $32,008 | $30,751 | $29,494 | $31,475 | $30,218 | $28,961 |
| Long-term Liabilities | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Total Liabilities | $30,000 | $32,059 | $34,040 | $36,021 | $35,441 | $34,522 | $33,265 | $32,008 | $30,751 | $29,494 | $31,475 | $30,218 | $28,961 |
| Paid-in Capital | $105,000 | $105,000 | $105,000 | $105,000 | $105,000 | $105,000 | $105,000 | $105,000 | $105,000 | $105,000 | $105,000 | $105,000 | $105,000 |
| Retained Earnings | ($5,924) | ($5,924) | ($5,924) | ($5,924) | ($5,924) | ($5,924) | ($5,924) | ($5,924) | ($5,924) | ($5,924) | ($5,924) | ($5,924) | ($5,924) |
| Earnings | $0 | ($12,173) | ($17,688) | ($16,546) | ($16,097) | ($15,991) | ($15,877) | ($15,756) | ($15,628) | ($15,492) | ($8,699) | ($1,899) | $4,909 |
| Total Capital | $99,076 | $86,903 | $81,388 | $82,530 | $82,979 | $83,085 | $83,199 | $83,320 | $83,449 | $83,584 | $90,377 | $97,177 | $103,985 |
| Total Liabilities and Capital | $129,076 | $118,962 | $115,428 | $118,551 | $118,420 | $117,607 | $116,464 | $115,328 | $114,199 | $113,078 | $121,852 | $127,395 | $132,946 |
| Net Worth | $99,076 | $86,903 | $81,388 | $82,530 | $82,979 | $83,085 | $83,199 | $83,320 | $83,448 | $83,584 | $90,377 | $97,177 | $103,985 |
