Gaian Adventure Fabric and Notions

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Ecommerce Fabric Store Business Plan

Management Summary

Martha Thimble is the founder and owner of Gaian Adventure Fabric and Notions.  Educationally, Martha has a B.A. in marketing from the University of Portland.  While at Portland Martha worked part time in an R.E.I. store.  This experience was instrumental in providing insight into the outdoor recreation market.  Upon graduation Martha accepted a position to manage the Eugene R.E.I store which she happily accepted. 

While at R.E.I Martha began to pick up sewing, specifically working with outdoor type gear.  She began to teach herself as well as getting taught pointers from the R.E.I. repair person.  This person was an independent contractor who had some equipment set up at the store who did outdoor gear repairs.

Martha stayed at this position for three years gaining incredible insight for managing a store.  Toward the end of her three years she was beginning to get a bit antsy at the store since she was no longer challenged much.  After some careful soul searching she recognized what she needed was to be her own boss, to open her own store.

7.1 Personnel Plan

The first four months of business will be using only Martha. By month five, Martha will hire one person to work full time. This employee will be used for order fulfillment as well as helping walk-in customers.

Personnel Plan
Year 1 Year 2 Year 3
Martha $36,000 $36,000 $36,000
Employee 1 $12,800 $19,200 $19,200
Total People 2 2 2
Total Payroll $48,800 $55,200 $55,200