Ecommerce Fabric Store Business Plan

Executive Summary

Gaian Adventure Fabric and Notions is a brick and mortar and an e-commerce company based out of Eugene, OR.  As the name implies, Gaian sells outdoor fabrics and assorted notions to assist anyone in completing an outdoor project.  Gaian's selection will be the largest on the Web.  Additionally, Gaian will take special care in developing a very easy to use, engaging website.  Having an easily navigated, simple to use, website is key for transforming lookers into customers.  The entire Web inventory will be available at the brick and mortar store located in Eugene, a very outdoorsy town.  While the majority of business will be from the website, the brick and mortar store will provide a nice source of revenue as well. 

Through seasoned management and a professionally developed website, Gaian Adventure Fabric and Notions will rapidly gain market share.  Gaian will reach profitability in the first year.

1.1 Objectives

The objectives for the first three years of operation include:

• To create a start-up business whose primary goal is to exceed customer's expectations.
• To increase the number of clients served by 20% per year through superior performance.
• To develop a sustainable business, surviving off of its own cash flow.

1.2 Mission

Gaian Adventure Fabric and Notions' mission is to provide the customer with whatever type of outdoor fabric and notions that he/she desires. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers.