Running an Online Business

If you are thinking about an Internet business idea, you’re not alone. Internet or online businesses are some of the most frequently searched on Bplans.com. From strictly Internet stores to websites to complement physical stores and companies to eBay-like auction sales, business ideas on how to start an Internet business are one of our most […]

Breaking News for Email Newsletter Publishers: You can do more with your online newsletter!
Ask not what your readers can do for you; ask what you can do for readers. That’s right, every single time you publish a newsletter and send it you’re your subscribers, you should be asking yourself one question; “Is this newsletter informative […]

Rome was not built in a day. The Romans took their time building something great
You can’t take random ingredients and expect to bake great Lasagna. You need specific ingredients and instructions. If you’re buying email lists with unqualified prospects, it can turn out to be a recipe for disaster.
Building vs. Purchasing Email Lists
As a marketer […]

As you develop company strategy, you should also develop a realistic Web plan for your website’s look, feel and functionality. This is often called the Web “front end,” or scale and technical reach of your site. There is an enormous range of possibilities for Web development, from the $10/month hobbyist site developed in simple […]

Your business plan has been carefully drafted, written and re-written and is ready for implementation. You may have spent weeks or months writing it, and it represents all of the goals and objectives for your business. You will definitely have a website because you know that in today’s business world, that’s a necessity and […]

In theory, choosing a domain name is simple. If it is memorable, pronounceable, short, clever, easily spelled and suggests the nature of the commerce on your website, you’ve got yourself a winner.
But even if your choice is brilliant from a marketing standpoint, it may be worse than foolish from a legal perspective. Your name is […]

Spam is any message that you send electronically to lots of people who have not specifically requested mail from you — in other words, junk email. Like a telemarketing call during dinner, spam almost always annoys, and sometimes offends, those who receive it. While sending spam may result in a sale or two in the […]

Starting an online business is much the same as starting any business. You should go to your local town hall and find out what the requirements are to form a business in your area. Also ask what is required at the state and federal level. In most communities you must register a trade name. If […]

Every Web plan has to fit the needs and situation. You must be able to customize your Web plan to fit your company, rather than follow a recipe to build a cookie-cutter plan. Even so, there are standard components you just can’t do without. A Web plan should always have a market analysis, website strategy, […]

The first article of this series discussed page views per session as a kind of early warning system key performance indicator (KPI) for your website. The second discussed the time on site KPI as another warning flag. Both of these articles discuss specific measurements that can be used to forecast site problems. There are lots […]