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E-commerce Start-up Business Plan

Appendix

Personnel Plan
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
All Departments 0% $16,666 $16,666 $16,666 $16,666 $16,667 $16,667 $16,667 $16,667 $16,667 $16,667 $16,667 $16,667
Other 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total People 5 5 5 5 5 5 5 5 5 5 5 5
Total Payroll $16,666 $16,666 $16,666 $16,666 $16,667 $16,667 $16,667 $16,667 $16,667 $16,667 $16,667 $16,667
Sales Forecast
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales
1st Program Revenues 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
2nd Program Revenues 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Direct Cost of Sales Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
1st Program Revenues $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
2nd Program Revenues $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Direct Cost of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
General Assumptions
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Plan Month 1 2 3 4 5 6 7 8 9 10 11 12
Current Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Long-term Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Tax Rate 30.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00%
Other 0 0 0 0 0 0 0 0 0 0 0 0
Pro Forma Profit and Loss
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Direct Cost of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Cost of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Gross Margin $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Gross Margin % 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Expenses
Payroll $16,666 $16,666 $16,666 $16,666 $16,667 $16,667 $16,667 $16,667 $16,667 $16,667 $16,667 $16,667
Sales and Marketing and Other Expenses $20,500 $46,000 $86,000 $121,500 $237,000 $237,000 $237,000 $237,000 $237,000 $237,000 $237,000 $237,000
Depreciation $500 $1,500 $3,000 $4,000 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500
Research & Development $5,000 $10,000 $10,000 $15,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000
Payroll Taxes 15% $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Operating Expenses $45,166 $76,666 $118,166 $159,666 $283,667 $283,667 $283,667 $283,667 $283,667 $283,667 $283,667 $283,667
Profit Before Interest and Taxes ($45,166) ($76,666) ($118,166) ($159,666) ($283,667) ($283,667) ($283,667) ($283,667) ($283,667) ($283,667) ($283,667) ($283,667)
EBITDA ($44,666) ($75,166) ($115,166) ($155,666) ($276,167) ($276,167) ($276,167) ($276,167) ($276,167) ($276,167) ($276,167) ($276,167)
Interest Expense $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Taxes Incurred $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Net Profit ($45,166) ($76,666) ($118,166) ($159,666) ($283,667) ($283,667) ($283,667) ($283,667) ($283,667) ($283,667) ($283,667) ($283,667)
Net Profit/Sales 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Pro Forma Cash Flow
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Cash Received
Cash from Operations
Cash Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Cash from Receivables $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash from Operations $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Additional Cash Received
Sales Tax, VAT, HST/GST Received 0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Investment Received $0 $600,000 $0 $0 $110,000 $2,000,000 $0 $0 $0 $1,400,000 $0 $0
Subtotal Cash Received $0 $600,000 $0 $0 $110,000 $2,000,000 $0 $0 $0 $1,400,000 $0 $0
Expenditures Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Expenditures from Operations
Cash Spending $16,666 $16,666 $16,666 $16,666 $16,667 $16,667 $16,667 $16,667 $16,667 $16,667 $16,667 $16,667
Bill Payments $933 $29,017 $59,833 $99,850 $143,017 $259,500 $259,500 $259,500 $259,500 $259,500 $259,500 $259,500
Subtotal Spent on Operations $17,599 $45,683 $76,499 $116,516 $159,684 $276,167 $276,167 $276,167 $276,167 $276,167 $276,167 $276,167
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Principal Repayment of Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Long-term Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Long-term Assets $3,000 $10,000 $17,000 $150,000 $150,000 $150,000 $150,000 $150,000 $150,000 $150,000 $150,000 $150,000
Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Spent $20,599 $55,683 $93,499 $266,516 $309,684 $426,167 $426,167 $426,167 $426,167 $426,167 $426,167 $426,167
Net Cash Flow ($20,599) $544,317 ($93,499) ($266,516) ($199,684) $1,573,833 ($426,167) ($426,167) ($426,167) $973,833 ($426,167) ($426,167)
Cash Balance $26,401 $570,718 $477,219 $210,703 $11,019 $1,584,852 $1,158,685 $732,518 $306,351 $1,280,184 $854,017 $427,850
Pro Forma Balance Sheet
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Assets Starting Balances
Current Assets
Cash $47,000 $26,401 $570,718 $477,219 $210,703 $11,019 $1,584,852 $1,158,685 $732,518 $306,351 $1,280,184 $854,017 $427,850
Accounts Receivable $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Current Assets $47,000 $26,401 $570,718 $477,219 $210,703 $11,019 $1,584,852 $1,158,685 $732,518 $306,351 $1,280,184 $854,017 $427,850
Long-term Assets
Long-term Assets $0 $3,000 $13,000 $30,000 $180,000 $330,000 $480,000 $630,000 $780,000 $930,000 $1,080,000 $1,230,000 $1,380,000
Accumulated Depreciation $0 $500 $2,000 $5,000 $9,000 $16,500 $24,000 $31,500 $39,000 $46,500 $54,000 $61,500 $69,000
Total Long-term Assets $0 $2,500 $11,000 $25,000 $171,000 $313,500 $456,000 $598,500 $741,000 $883,500 $1,026,000 $1,168,500 $1,311,000
Total Assets $47,000 $28,901 $581,718 $502,219 $381,703 $324,519 $2,040,852 $1,757,185 $1,473,518 $1,189,851 $2,306,184 $2,022,517 $1,738,850
Liabilities and Capital Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Current Liabilities
Accounts Payable $0 $27,067 $56,550 $95,217 $134,367 $250,850 $250,850 $250,850 $250,850 $250,850 $250,850 $250,850 $250,850
Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Current Liabilities $0 $27,067 $56,550 $95,217 $134,367 $250,850 $250,850 $250,850 $250,850 $250,850 $250,850 $250,850 $250,850
Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Liabilities $0 $27,067 $56,550 $95,217 $134,367 $250,850 $250,850 $250,850 $250,850 $250,850 $250,850 $250,850 $250,850
Paid-in Capital $50,000 $50,000 $650,000 $650,000 $650,000 $760,000 $2,760,000 $2,760,000 $2,760,000 $2,760,000 $4,160,000 $4,160,000 $4,160,000
Retained Earnings ($3,000) ($3,000) ($3,000) ($3,000) ($3,000) ($3,000) ($3,000) ($3,000) ($3,000) ($3,000) ($3,000) ($3,000) ($3,000)
Earnings $0 ($45,166) ($121,832) ($239,998) ($399,664) ($683,331) ($966,998) ($1,250,665) ($1,534,332) ($1,817,999) ($2,101,666) ($2,385,333) ($2,669,000)
Total Capital $47,000 $1,834 $525,168 $407,002 $247,336 $73,669 $1,790,002 $1,506,335 $1,222,668 $939,001 $2,055,334 $1,771,667 $1,488,000
Total Liabilities and Capital $47,000 $28,901 $581,718 $502,219 $381,703 $324,519 $2,040,852 $1,757,185 $1,473,518 $1,189,851 $2,306,184 $2,022,517 $1,738,850
Net Worth $47,000 $1,834 $525,168 $407,002 $247,336 $73,669 $1,790,002 $1,506,335 $1,222,668 $939,001 $2,055,334 $1,771,667 $1,488,000