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E-commerce Retailer Business Plan

Management Summary

Quack Vendor, president and founder.  Quack worked for Arthur Andersen until qualifying for his CPA credential.  He left Arthur Andersen to become operations manager at Nautilus Footwear, a niche footwear start-up.  His duties included general office management, finance manager, and jack-of-all-trades.  Quack has gained useful insight into the supplemental industry through in-depth conversations with his father, a naturopathic physician.  He received his BS from the University of Oregon.

Stewart Wachit, technology officer.  Stew worked at Imagina for two years where he specialized in C++ and HTML/XML programming.  Stewart left Imagina to become a Web database developer at Systems Management Incorporated, specializing in ColdFusion and JSP.  He received his BS from the University of Pittsburgh.

There are important gaps as follows:

  • Customer service representative/manager.
  • Distribution/warehouse manager.
  • Advisory board.

7.1 Personnel Plan

Quack and Stewart will be on the payroll starting month one and a customer service agent and distribution agent will be hired for month two.

One programmer in addition to Stew will be hired in month one.

Personnel Plan
Year 1 Year 2 Year 3
Quack $36,000 $42,000 $50,000
Stewart $36,000 $42,000 $50,000
Programmer $30,000 $30,000 $30,000
Customer service $27,500 $30,000 $30,000
Distribution $27,500 $30,000 $30,000
Total People 5 5 5
Total Payroll $157,000 $174,000 $190,000