FireStarters

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E-commerce Internet Business Plan

Management Summary

Jill Stranton will manage the daily operations of FireStarters. Bobbi Hanson will be FireStarters' buyer and will also be responsible for marketing. Jill and Bobbi have over fifteen years of experience in the retail clothing industry.

Jill has been the manager of Wild Women Clothing for five years. Wild Woman Clothing is a mail-order business that focuses on young urban women ages 18 to 35. She supervised a staff of 10 and was extremely effective in keeping the business cost effective as sales grew 50% over a two year period. Prior to her employment with Wild Woman Clothing, Jill was manager of Atomic Age Fashions, a women's clothing shop, for three years.

Bobbi has been a buyer for Glamour Imports for the past four years. Glamour Imports sells to over 200 women's shops nationwide and generated over 10 million in sales last year. In addition to her experience as a buyer, Bobbi was a marketing associate for Gap from 1994-1997.

6.1 Personnel Plan

FireStarters will have a staff of five:

  • Operations manager.
  • Buyer/marketing.
  • Order processor/website manager.
  • Processing staff (2).
Personnel Plan
Year 1 Year 2 Year 3
Manager $42,000 $45,000 $50,000
Buyer/Marketing $42,000 $45,000 $50,000
Order Processor/Website Manager $33,600 $36,600 $40,000
Processing Staff (2) $60,000 $66,000 $72,000
Total People 5 5 5
Total Payroll $177,600 $192,600 $212,000