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E-commerce Internet Business Plan

Company Summary

FireStarters will offer youth-oriented products and clothing, online, that are popular nationwide but not available locally. Jill Stranton and Bobbi Hanson, co-owners of FireStarters, will create a cost-effective operation that will quickly ship clothing and product purchases to the customer.

FireStarters will focus on marketing products to its target customers in small cities with populations between 100,000 and 150,000 residents. The key to marketing strategy will be staging events that will increase the visibility of the online store with the target customer base. We will use existing local businesses that serve the same target customer base to co-sponsor these events.

2.1 Company Ownership

Jill Stranton and Bobbi Hanson are the co-owners of FireStarters.

2.2 Start-up Summary

The start-up costs of FireStarters consists of product inventory, creating a promotion campaign and establishing its website. FireStarters is funding start up with owner investments and a long-term business loan.

Start-up Funding
Start-up Expenses to Fund $155,400
Start-up Assets to Fund $194,600
Total Funding Required $350,000
Non-cash Assets from Start-up $130,000
Cash Requirements from Start-up $64,600
Additional Cash Raised $0
Cash Balance on Starting Date $64,600
Total Assets $194,600
Liabilities and Capital
Current Borrowing $0
Long-term Liabilities $150,000
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Total Liabilities $150,000
Planned Investment
Jill Stranton $100,000
Bobbi Hanson $100,000
Additional Investment Requirement $0
Total Planned Investment $200,000
Loss at Start-up (Start-up Expenses) ($155,400)
Total Capital $44,600
Total Capital and Liabilities $194,600
Total Funding $350,000
Start-up Expenses
Legal $2,000
Stationery etc. $400
Website Development $30,000
Insurance $1,000
Rent $2,000
Marketing $120,000
Expensed Equipment $0
Other $0
Total Start-up Expenses $155,400
Start-up Assets
Cash Required $64,600
Start-up Inventory $80,000
Other Current Assets $0
Long-term Assets $50,000
Total Assets $194,600
Total Requirements $350,000