Markam Driving School

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Driving School Business Plan

Management Summary

MDS has a great management staff that provides comprehensive direction for the company's day-to-day operations and for its future planning. This included Mr. Markam, the president and general manager, the marketing executive, Ellen James, William Harper, the company's controller, and the two individuals responsible for education planning and coordination, Jane Wilkes and Ken Tomas. Each of these individuals, with the exception of Ms. James, has been with the company from the beginning and are principal shareholders. The company functions with a hierarchical structure with each manager heading up a department or section and answerable to Mr. Markam. Mr. Tomas is responsible for managing each of the individual educators.

7.1 Personnel Plan

The company's expansion to include two additional offices will put a great deal of strain on the company's existing management. Each of the company's four principal officers, with the exception of the marketing coordinator and the controller, are expected to become the facilities manager for each of the existing or proposed sites, along with their current duties. At this time management does not feel comfortable with hiring new managers for these positions. Once the profitability of each site becomes apparent, the general manager will determine the need to add on additional personnel.

Personnel Plan
2002 2003 2004
President and General Manager $48,000 $48,000 $48,000
Controller $48,000 $48,000 $48,000
Education Planner $36,000 $48,000 $48,000
Education Coordinator $36,000 $48,000 $48,000
Facilities Mangers $0 $35,000 $35,000
Office Manager $24,000 $36,000 $36,000
Marketing Executive (Contract work) $15,000 $15,000 $15,000
Educators $128,500 $180,000 $250,000
Total People 15 20 26
Total Payroll $335,500 $458,000 $528,000